Recent Stories

Attract new customers and delight the old ones. Read on to learn what good customer service is, its importance, how customers expect to be treated, and more.

Want to know more about relational databases? This blog outlines their benefits, and how Salesforce uses relational database in its CRM.

Learn what data driven marketing is, how to use it along with traditional marketing, pitfalls to avoid, and how to get the most out of it.

Ethical use of AI is critical to see greater impact from the technology while keeping human rights intact. Read on to learn more.

India’s fintech market is booming. Discover what’s fuelling the revolution, and why so many fintech firms rely on Salesforce to succeed.

Learn about the key d2c trends, differentiators, and success factors shaping India’s direct-to-consumer (D2C) marketing opportunity and revolution.

Revenue Growth: Get tips from Anupreet Singh, Sales Director at Slintel, on how to quickly grow the revenue of your SME.

Using AI in small ways in marketing can create a big impact on customer engagement and personalisation. Read on to learn how.

What is B2B sales? Understand the B2B sales process, learn strategies and best practices to become a B2B sales leader.

Get an insight into the top three marketing trends in India that were identified by the Salesforce 7th State of Marketing report.