The success of any sales strategy depends on the quality of the underlying customer and operations data. High quality data allows sales professionals to analyse trends, identify top-performing products and track progress and performance of individual reps. And having this data at their fingertips allows them to make informed decisions about where to focus their efforts, and to identify areas for improvement. Also, it allows them to have more meaningful conversations with their customers.
A CRM system is the key to unlocking high-quality sales data, as it provides a centralised database of customer information, including contact details, purchase history, and preferences. It is the #1 tool for Indian sales organisations, with 67% of companies agreeing that they leverage a CRM system to close deals. For sales reps who are always on the go, mobile capabilitiesbecomes an essential feature in a CRM.
What is a mobile CRM solution?
A mobile CRM solution is a mobile-friendly version of a customer relationship management system specifically designed to be used on mobile devices, such as smartphones and tablets. Mobile CRM solutions offer a range of unique features, including real-time data synchronisation, offline access, voice-to-text input, and push notifications.
This provides sales reps withthe flexibility to manage their work on the go. Consequently, companies implementing mobile CRM solutions benefit from improved customer interactions, higher productivity, and an overall increase in sales revenue.
Why should you choose a mobile CRM for your sales reps?
On average, sales teams in India use up to 11 tools to close deals. A mobile CRM solution can help reduce this number by consolidating data from multiple sources, giving you everything you need at your fingertips.
Here are some key benefits of mobile CRM solutions:
- Communication on the go: Sales reps can access real-time data, including customer records and notes. This, in turn, enables you to communicate with customers on the go, delivering faster response times and creating a more positive customer experience.
- Better customer data management: Improve customer data management by quickly adding new customers, updating existing records in real-time, and monitoring activity on all customer records. This provides sales reps with a complete and unified view of every customer, letting youquickly and easily respond to inquiries and provide personalised service.
- Collaboration and teamwork: Improve team collaboration and teamwork. With everyone having access to the same customer data, your sales reps can share information and knowledge with each other and the wider service, marketing and product teams,enabling everyone to become more efficient and productive.
How to choose the right mobile CRM for your business?
When selecting your mobile CRM solution, consider factors such as functionality, ease of use, scalability, and security. The solution should have robust analytics and leverage automation to give you crucial insights into sales performance, customer behaviour, and sales trends at the right time.
An ideal mobile CRM solution should also provide shared workflows and task management features, enabling sales and marketing teams to collaborate on joint projects and campaigns, ensuring that everyone is working towards the same goals.
How Salesforce Mobile CRM helps accelerate sales performance
With Sales Cloud, you get access to a mobile app that helps you close more deals faster from anywhere. The Sales Cloud CRM mobile application leverages AI and real-time data to provide sales reps with intelligent insights on the go. The app also integrates with the Salesforce Einstein AI platform to provide predictive analytics and automated workflows, which help sales reps prioritise quality leads and personalise customer outreach based on customer preferences.
Here is how the Salesforce mobile app helps you accelerate growth:
With the Salesforce mobile CRM application, you can access up-to-date customer information, leverage built-in automation, and leverage AI-enabled intelligence – all in one unified app.