Built on Agentforce, the lead sourcing and engagement agents work alongside sales teams 24/7 to transform productivity
Mumbai, 10 December 2025: Salesforce, the world’s #1 AI CRM*, today announced a strategic collaboration with TASC Outsourcing, a multinational recruitment, staffing, and HR solutions firm with a presence in India and the Middle East. With Salesforce, TASC is unifying sales and marketing operations on Salesforce and deploying autonomous AI agents to transform fragmented processes to drive revenue growth while building meaningful customer relationships.
With over 8,000 associates and more than 500 customers across the UAE, Saudi Arabia, and the broader MENA region, TASC has leveraged Agentforce Sales to modernise its legacy recruitment-based workflows into a unified, sales-ready system. Integrated with TASC’s ATS (applicant tracking system) and ERP, the platform now streamlines sales and operations end to end, enabling faster responses, stronger coordination, and higher productivity across sales, recruitment, and delivery teams. Powered by Agentforce, TASC deployed two autonomous AI agents — a lead-sourcing agent and an outreach agent — that capture, qualify, and nurture leads at scale. The lead sourcing agent generated over 2,000 actionable leads, while the engagement agent significantly boosted email performance, resulting in a sixfold increase in response rates.
Combined with Tableau for advanced sales performance analytics across regions, this strategic deployment of Salesforce products positions TASC at the forefront of AI-driven innovation in the staffing industry and accelerates the company’s vision to evolve from a traditional staffing agency into a technology-first solution consultancy.
Through this collaboration, Salesforce and TASC are setting a new standard for AI-driven efficiency in the people solutions and HR outsourcing sector. By unifying sales, recruitment, and operational workflows, organisations can respond faster, make data-driven decisions, and scale with confidence in an increasingly competitive market.
Comments on the News:
Mankiran Chowhan, Managing Director – Sales & Distribution at Salesforce India, said “AI is redefining the future of work, and our partnership with TASC Outsourcing is a powerful example of how technology can unlock new levels of agility and intelligence. By unifying sales, recruitment, and operational workflows on Salesforce, TASC is not just accelerating growth, it’s shaping a smarter, more connected staffing ecosystem for India and the Middle East. This is the future of business; data-driven, automated, and deeply human in its impact.”
Richard Jackson, Chief Transformation Officer, TASC Group, said “Enterprises across the GCC are accelerating digital adoption, and the workforce landscape is evolving just as fast. Our collaboration with Salesforce enables us to deliver faster, smarter, and more integrated workforce solutions across onboarding, deployment, and compliance. By embedding real-time insights and automation into our core processes, we are building a future-ready organisation that can scale quickly while delivering exceptional value to clients across industries. This positions us strongly for continued expansion and unlocks meaningful value for the businesses we support.”
About Salesforce
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit https://www.salesforce.com/in/ for more information
*Salesforce, the #1 CRM, powered by AI technology and capabilities.
About TASC Outsourcing:
TASC is one of the Middle East’s largest workforce solutions partners, supporting organisations with staffing, outsourcing, payroll, PEO/EOR, compliance, and HR technology services. With more than 18 years of experience, a team of 300 specialists, and over 8500 associates across the region, TASC helps businesses in the UAE and wider MENA market scale their workforce with speed and compliance. The company serves more than 550 clients across sectors, including retail, aviation, technology, healthcare, logistics, and hospitality, with offices in Dubai, Riyadh, Abu Dhabi, and Bangalore. For more information, visit https://tascoutsourcing.com/en
