Salesforce Scales Water, Forest, and Ocean Initiatives to Build Resilience for Communities Across Latin America

Ahead of COP30 in Belém, Brazil, Salesforce announced it is advancing its Nature Positive Strategy with a renewed focus on water and new funding to support local watershed resilience in Brazil and Mexico. 

Why it matters: Nature provides more than $125 trillion in ecosystem services that support food, water, and environmental wellbeing. As these systems come under strain, investing in nature is essential to protecting livelihoods and long-term wellbeing.

Go deeper: Building on Salesforce’s global commitment through 1t.org to conserve, restore, and grow 100 million trees, these initiatives deepen the company’s Nature Positive Strategy — driving restoration across Latin America that will help restore more than 2 million trees and strengthen the ecosystems that secure clean water for millions of people.

Accelerating Nature Positive Action in Latin America: Salesforce continues to invest in community-led restoration across Brazil and Mexico:

• In Brazil, Salesforce supports Conservation International’s Conservador das Águas project in the Jaguari River Basin — a vital water source for nearly 9 million people in São Paulo. The initiative restores springs and riparian zones, increases native vegetation, and creates ecological corridors that improve water quality and strengthen watershed resilience.
• In Mexico, Salesforce is supporting three major restoration efforts: Conservation International’s restoration of the Xochimilco wetland,‌ ‌and Arbor Day Foundation and Nación Verde’s reforestation of the Cutzamala and Moctezuma watersheds — ‌both critical to Mexico City’s water supply‌ — ‌and the Forests for Monarchs project in Michoacán, which restores monarch butterfly habitat while partnering with Indigenous and local communities to manage their lands sustainably. 
• Salesforce also joined the Brazilian Atlantic Forest Alliance, a multisector coalition mobilizing investment in conservation, restoration, and biodiversity projects across the biome — with a focus on the Middle Tietê and Middle Paraíba do Sul river basins, which are critical to Brazil’s water and climate future. 

Deeping Focus on Water Stewardship: The next phase of Salesforce’s Nature Positive Strategy introduces a dedicated water program centered on three key pillars:

• Resilient Data Centers: Establishing sustainable water withdrawal and discharge expectations for priority first- and third-party data centers, and engaging cloud partners to improve transparency and performance.
• Resilient Power Supply: Addressing the water intensity of electricity generation by advancing clean energy procurement and grid decarbonization in priority regions.
• Resilient Watersheds: Investing in nature-based solutions‌ — ‌such as reforestation and groundwater recharge‌ — ‌to improve water availability and quality in the ecosystems surrounding priority offices and data centers.

Advancing Ocean and Coastal Resilience

Salesforce is also scaling its commitment to blue carbon — an essential climate solution that supports biodiversity, protects coastal communities, and drives carbon removal.

This includes partnerships with the Mangrove Breakthrough to mobilize finance and strengthen project supply — from co-sponsoring High-Quality Blue Carbon Principles and seed-funding early-stage projects in Latin America, to providing AI technology to ORRAA’s Octopus Platform to help link investors with projects. 

Through the Symbiosis Coalition, Salesforce is now driving collective action to deliver up to 20 million tonnes of high-integrity nature-based carbon removal credits by 2030, with an RFP planned for 2026 that will include blue carbon projects.

By investing in watershed restoration and nature-based solutions, we’re helping protect ecosystems that sustain communities while building a more resilient planet.

Sunya Norman, Senior Vice President of Impact, Salesforce

Soundbites: “At COP30, the world is calling for action that connects local leadership with global scale,” said Sunya Norman, Senior Vice President of Impact at Salesforce. “By investing in watershed restoration and nature-based solutions, we’re helping protect ecosystems that sustain communities while building a more resilient planet.”

Learn more:

• Learn more about sustainability at Salesforce 
• Read Salesforce’s AI Sustainability Outlook on challenges and solutions to scaling AI
• Explore how Agentforce Net Zero can help companies track their water and waste
• Take Salesforce’s Trailhead trail on building an AI sustainability strategy