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Digital Transformation Announces Dreamforce 2010, the Cloud Computing Event of the Year

President Bill Clinton will join CEO Marc Benioff at 8th annual user and developer conference 20,000 expected attendees will collaborat

President Bill Clinton will join CEO Marc Benioff at 8th annual user and developer conference

20,000 expected attendees will collaborate in more than 325 expert-led sessions to realize customer and partner success with Cloud 2

SAN FRANCISCO – November 4, 2010 – [NYSE: CRM], the enterprise cloud computing company, today announced Dreamforce 2010, the cloud computing event of the year. Special guest, President Bill Clinton, will join Chairman and CEO Marc Benioff to speak at the 8th annual user and developer conference. Grammy winner Stevie Wonder is scheduled to entertain the more than 20,000 attendees who are expected to participate in more than 325 sessions and engage with more than 200 partner sponsors at the event. Dreamforce 2010 will be held Dec. 6 – 9, 2010 at the Moscone Convention Center in San Francisco. Registration is open at

The industry’s largest cloud computing event, Dreamforce 2010, is focused on inspiring customer, partner and developer success with the Sales Cloud, Service Cloud, Salesforce Chatter and the platform. Attendees will learn how Cloud 2, the next generation of cloud computing can help their businesses through deeper collaboration, inspiration and networking with cloud leaders. In addition, attendees will meet with product teams, hear from more than 700 expert users at leading customer and partner companies, get training with the more than 30 hands-on-labs and learn best practices and strategies for generating success with cloud computing. New this year, Salesforce Chatter has been added to the Attendee Portal to start the collaboration before the conference begins.

Comments on the News:
• “Dreamforce 2010, by far the most important cloud computing event of the year, gives us an opportunity to collaborate with potential customers and be seen and trusted as a global cloud computing player,” said C S Swaminathan, global CRM practice head, Enterprise Application Services, Wipro Technologies.
• “The energy at Dreamforce is amazing. So many opportunities to learn. There’s just so much concentrated expertise here,” said Mark Warren, CIO, 20/20 Companies. Foundation at Dreamforce
Building on the tradition of integrating philanthropy with Dreamforce, this year the Foundation is bringing the volunteer event to the attendees onsite. Throughout the conference, the passion and energy of the attendees will be channeled into several community projects such as:
• Building bikes for local children;
• Making tote bags for homeless children around the country;
• Packing caregiver bags to treat those living with HIV/AIDS in Africa; or
• Assembling nutritious meals for children around the world.

Finding the Next Killer App
With Cloud 2 there is tremendous opportunity for developers to build business apps with the collaborative, mobile, and social features users want. is calling for all developers to build the next killer app on, the enterprise cloud computing platform. The finalists will demo on stage at Dreamforce and a $100,000 cash prize will be presented to the winner. For more information, visit:

Welcome to Cloudstock
For the first time, Dreamforce will have an entire developer’s day within the conference – Cloudstock. Top cloud technology providers and their developer communities will come together to learn from each other, collaborate, innovate, and drive the vision of a broad and varied cloud computing industry. The single-day “meet-up” style event, which features sessions, labs, socializing, and a hackathon, will be held on Monday, Dec.6 at Moscone West. Some of the partners scheduled to run the sessions are Adobe, Amazon Web Services,, Dropbox, eBay, Engine Yard, Google, Heroku, LinkedIn, PayPal, MongoDB, OnLive, ProgrammableWeb,, SimpleGeo, Twilio, VMware, and Yahoo! and more to come.

Cloud Computing Ecosystem
To showcase the innovations in the cloud computing ecosystem, hundreds of partners will be at Dreamforce, including Platinum sponsors Accenture, Appirio, Astadia, Bluewolf, BMC, CA Technologies, Deloitte, Dun & Bradstreet Inc. (D&B), Eloqua Limited, Marketo, Model Metrics Inc. and Wipro Limited.

Gold and Silver sponsors at Dreamforce include Akamai, AppExtremes, Inc., Apttus, Ariba, AT&T Mobility Development Program, Baker Communications, Inc., BigMachines, Birst, BlueHawk Networks, Boomi, Cameleon Software, Cast Iron Systems (an IBM company), CloudCraze by EDL, Cloud9 Analytics, CloudTrigger, Cognizant, Coupa Software, CRMFusion, Dell Inc., DocuSign, Echosign, ExactTarget,, FPX, Fujitsu,, HCL Technologies Limited, hiSoft, iLinc Communications, iContact, inContact, Infogroup, Informatica, Information Builders, InsideView, Interactive Intelligence, Jobscience, Less Software Inc., LexisNexis, LiveOps, LogMeIn, Mindjet, Pervasive Integration, Pardot, PeopleMaps, Ping Identity, QlikTech Inc., Right90, Sesame Software Inc., ServiceMax, Silverpop, SnapLogic, Stantive Technologies Group Inc., Varicent, Xactly Corporation, Zuora and many more.

Additional Information
• Conference registration is now open at
• Become a fan of Dreamforce on Facebook:
• Follow @dreamforce on Twitter
• Register for Cloudstock at

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.


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