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One of the World’s Largest Food Retailers, Ahold Delhaize, Enhances Personalized Customer Experiences With MuleSoft

<p>Anypoint Platform will support e-commerce growth plans and power new personalized digital offerings</p><br />

SAN FRANCISCO – June 26, 2018 – MuleSoft, provider of the leading platform for building application networks, announced today that Ahold Delhaize N.V. is leveraging MuleSoft’s Anypoint Platform™ to build personalized digital capabilities that will enhance direct-to-consumer relationships and enable further growth of its e-commerce businesses. MuleSoft is enabling Ahold Delhaize to securely scale these new digital capabilities across its local brands.

Ahold Delhaize is one of the world’s largest food retail groups, with more than 6,600 stores across the United States, Europe and Indonesia. The company is a leader in supermarkets and e-commerce, and at the forefront of sustainable retailing with a family of great local brands that serve more than 50 million shoppers each week. Selling great food has been Ahold Delhaize’s core business for 150 years. With its omni-channel strategy, Ahold Delhaize is blending the best of brick-and-mortar, delivery and pick-up. MuleSoft is playing an important role to future-proof Ahold Delhaize’s business by building an application network that can quickly incorporate new technologies and respond to changing consumer demands.

API–led Connectivity Allows Customers of Ahold Delhaize Brands to Shop Anytime, Anywhere and Anyhow

Ahold Delhaize’s new application and data integration strategy aims to transform the organization into a composable enterprise that can rapidly connect applications in a self-service manner to drive competitive advantage. APIs play a critical role in Ahold Delhaize”s IT strategy, allowing the organization to process digital impact on the traditional retail business model while also keeping pace with the rapid growth in e-commerce.

Erik Roozeboom, director of integration strategy and architecture, Ahold Delhaize, said: “MuleSoft is a key enabler of the new data and application integration strategy and will support a host of strategic digital initiatives ensuring our local brands are equipped to stay ahead of the competition in this fast-changing retail world.”

Ahold Delhaize’s increased size and scale since the 2016 merger of Ahold and Delhaize Group, has made having a comprehensive data and application integration strategy in place even more important for the organization. In order to stay nimble and embrace new digital technologies quickly, Ahold Delhaize will leverage MuleSoft’s API-led connectivity approach. Roozeboom added, “By working with MuleSoft to deliver on an integration strategy centered around API-led connectivity, the Ahold Delhaize brands will be able to continue quickly delivering new best-in-class digital experiences to our customers at scale.”

Anypoint Platform Enables Ahold Delhaize to Scale Best-in-Class Digital Experiences Globally

Ahold Delhaize selected MuleSoft’s Anypoint Platform for its ability to facilitate easy policy management, centralized governance and standardized API design across a broad spectrum of services while still providing the necessary autonomy to its individual brands to innovate at speed. In addition, Ahold Delhaize can take advantage of the platform’s rich design tooling to make it easy to rapidly build and deploy APIs connected to backend services, regardless of the underlying technology.

Ahold Delhaize’s first initiative with Anypoint Platform is focusing on optimizing product data management processes to provide a single view on product information and enable quicker reporting and analysis. Additionally, Ahold Delhaize is looking to leverage new e-commerce capabilities in the U.S., supported by MuleSoft, in order to deliver a world-class fresh grocery e-commerce experience to customers.

About Anypoint Platform

MuleSoft’s Anypoint Platform™ is a leading application network platform. It allows organizations to create composite applications that connect apps, data, and devices through API-led connectivity to form a flexible application network. Anypoint Platform is a unified, single solution for iPaaS, ESB, and full lifecycle API management, both on-premises and in the cloud.

About MuleSoft, a Salesforce company

MuleSoft’s mission is to help organizations change and innovate faster by making it easy to connect the world’s applications, data and devices. With its API-led approach to connectivity, MuleSoft’s market-leading Anypoint Platform™ is enabling over 1,200 organizations in approximately 60 countries to build application networks. For more information, visit

MuleSoft is a registered trademark of MuleSoft, Inc., a Salesforce company. All other marks are those of respective owners.

About Salesforce

Salesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way through the power of CRM + AI + Data + Trust on one unified platform: Einstein 1. For more information visit: 

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