Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management

Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report

SAN FRANCISCO—September 30, 2019—Salesforce (NYSE: CRM), the global leader in CRM, today announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management.

“Salesforce Pardot has been focused on enabling enterprise and high-growth businesses to bring together sales and marketing teams, empowering them to better engage buyers, close deals faster and build deeper relationships with customers,” said Michael Kostow, SVP and GM of Salesforce Pardot. “Analytics and artificial intelligence are two critical pieces to every account-based marketing strategy and should be accessible to every B2B marketer to close the gap between sales and marketing.”

According to Gartner, “Good lead management is about better cooperation between sales and marketing to increase the supply of potential customers and boost total sales conversions. To achieve this, lead management applications need to support one aligned organizational revenue-generating process at any time, from any point of view.”

Salesforce Pardot

Pardot is marketing automation on the world’s #1 CRM. With Pardot, marketers can create more meaningful connections, generate more pipeline, and empower sales teams to close more deals.

Additional Information

• A complimentary copy of the 2019 Gartner Magic Quadrant for CRM Lead Management is available for download here.
• Follow @salesforce and @pardot on Twitter.

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