Salesforce Agentforce Life Sciences to Unify Moderna’s Global Commercial Operations

Tuesday, April 28, 2026 – Salesforce today announced that Moderna has selected Salesforce’s Agentforce Life Sciences for Customer Engagement to unify the biotechnology company’s global commercial operations. The collaboration supports Moderna’s vision to enable a single, connected platform to engage customers, streamline field and customer service operations, and deliver the best customer experience based on a 360-degree understanding of their customers.

The connected platform will integrate data, AI, and customer engagement across commercial users spanning multiple regions, allowing for:

• Unified Customer 360 with Trusted Data: Moderna will consolidate customer data from SAP, ecommerce, and multiple regional systems to create a single source of truth for HCP interactions. Fueled by IQVIA OneKey, the company will have access to trusted, real-time reference data and private, secure master data management.
• AI-Powered Commercial Excellence: Moderna’s field teams will use Agentforce to deliver next best actions, automate cycle planning, and streamline call reporting, empowering commercial users globally to engage HCPs more effectively with real-time insights and intelligent recommendations.
• Global Omni-Channel Marketing at Scale: As Moderna expands its marketing efforts globally, this enables unified cross-channel marketing execution, supporting both commercial engagement and customer service with personalized, data-driven campaigns.
• Platform Built for Unification: Salesforce’s open ecosystem and integration-first architecture connects commercial, medical, patient services, and contact center operations to support Moderna’s unified platform. This helps the company to scale rapidly without vendor lock-in while building on its existing investment in Agentforce Life Sciences.

“Moderna is a company that has always embraced innovation, and this collaboration reflects their commitment to building a modern, AI-powered commercial organization,” said Joe Ferraro, General Manager of Agentforce Life Sciences. “With Agentforce Life Sciences, Moderna gains a unified platform that brings together data, AI, and automation — empowering their teams to deliver more meaningful customer engagement on a global scale.”

Learn More:

• Discover how Salesforce is leading the next era of life sciences transformation
• Hear from organizations that selected Agentforce Life Sciences
• Get a sneak peek of the Agentforce Life Sciences roadmap and transition framework
• Read about Salesforce’s open ecosystem and robust partner network