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Stat Source Month/Year
Leveraging AI is marketers' #1 priority and #1 challenge. State of Marketing 05/2024
31% of marketers are fully satisfied with their ability to unify customer data sources. State of Marketing 05/2024
57% of marketers in have access to real-time data to execute a campaign — but 59% need IT's help to do so. State of Marketing 05/2024
Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data being the most common. State of Marketing 05/2024
75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.
  • 32% of marketing organizations have fully implemented AI.
  • 43% of marketing organizations are experimenting with it.
State of Marketing 05/2024
High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations. State of Marketing 05/2024
Marketers' top AI use cases:
  1. Automating customer interactions
  2. Generating content
  3. Getting performance analytics
State of Marketing 05/2024
Only 48% of marketers track customer lifetime value. State of Marketing 05/2024
39% of marketers say loyalty program functionalities are accessible across all touchpoints. State of Marketing 05/2024
Marketers use an average of 8 different marketing tools and technologies. State of Marketing 05/2024
Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences. State of Marketing 05/2024
38% of marketers don't use third-party data. State of Marketing 05/2024
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