AI Won’t Transform Your Company. Your People Will.

The old playbook for work is obsolete. I spend my days putting a new one into practice – actively dismantling legacy processes to redesign work for an agentic era. We are reskilling at scale and evolving our entire organization to turn technological advancement into a competitive advantage. We aren’t just transforming Salesforce; we are leading our customers through this same radical evolution.

The leaders who get this right understand one thing clearly: AI isn’t just a technology challenge – it’s a workforce strategy challenge. It’s the difference between AI transformation that works and AI investment that falls flat.

The Front Door to the Agentic Enterprise: Slackbot

We believe the key to preparing people for this transformation is building AI fluency. This is why we have made Slack our system of engagement to bring AI capabilities to where work already happens.

Slackbot is the engine. It doesn’t just assist; it automates the heavy lifting of drafting, summarizing, researching, planning – completely redefining our daily output. It becomes not a new tool you need to master but rather an extension of how you do your job, as ubiquitous as email or mobile. It has the power to free up your time, creativity, and capacity to do truly meaningful work. With 100% of our employees now using AI agents – and every employee equipped with a personal AI agent through Slackbot – entirely new forms of work have emerged. 

Software engineers are shifting from writing every line of code to directing AI systems that build it. Sales representatives who once spent hours filtering and researching leads now rely on AI agents for that groundwork, freeing them to focus entirely on high-value customer conversations.

When leaders rethink how tasks, roles, and AI systems interact, employees are able to focus more of their time on the uniquely human parts of work.

Redesign Work for AI — Don’t Just Add It

Capturing the AI opportunity means moving beyond static role definitions and redesigning work at a more granular level. That’s why we created the 4Rs playbook to building an agentic workforce: Redesign how work gets done, reskill people with the top 10 skills for the agentic era, redeploy talent into growth areas, and rebalance to ensure humans and AI each focus on what they do best.

This framework has helped reimagine our organization. For example, by deploying Agentforce on our help site, we resolved the majority of customer questions autonomously, allowing us to redeploy hundreds of support engineers into net-new roles like AI conversation designers and forward-deployed engineers – fast growing parts of the business. 

The Leadership Imperative

AI agents will reshape every job, team, and company, but technology is the easy part. Designing smarter work means looking beyond tools and focusing on people. As demonstrated in recent research, conditions — not character — determine how people use AI. Redesigning work at the task level, building AI fluency across the workforce, and embedding AI into everyday systems are now a leader’s most important strategic responsibilities. Technology may accelerate the shift, but people determine whether transformation actually happens.

Learn more:

• Workforce Innovation Playbook
• AI Fluency Playbook