Salesforce today announced new AI, CRM, and Slack sales innovations for its Partner Relationship Management (PRM) solution

Salesforce’s latest generative and predictive AI is now available to channel managers, third-party resellers, brokers, and all types of indirect sellers. Generative AI adds new capabilities to scale channel management and accelerate partner selling. Additionally, the AI surfaced directly in the CRM helps channel managers and their partners stay focused and in sync on the highest priority opportunities. This announcement extends Einstein for Sales directly into the workflows of channel managers and their partners. Einstein Copilot saves time and helps channel managers focus at scale by automating administrative tasks and proactively sharing insights on the most promising leads and opportunities. And, with Slack AI and PRM for Slack, internal and external partners can collaborate and share data and insights quickly.

Why it matters

What’s new: With new AI, CRM, and Slack capabilities in PRM, channel managers can:

Salesforce perspective: “New generative AI, data, and automation capabilities in a Slack-first PRM will offer channel sales teams practical tools to enhance partner and internal processes. This will help Salesforce partners and sellers increase collaboration, improve seller productivity on both sides, deepen relationships, and enable growth.” – Ryan Nunez, VP, Industry Solutions

New generative AI, data, and automation capabilities in a Slack-first PRM will offer channel sales teams practical tools to enhance partner and internal processes.

Ryan Nunez, VP, Industry Solutions

Customer perspective: “Thanks to Partner Relationship Management, our team can help our partners get up and running faster, and they can automate a lot of what they used to do previously. We’re also excited to see how the AI insights — such as lead scoring — will give our partners clear guidance on what to focus on much faster.” – Hooman Shahidi, Chief Executive Officer and Co-Founder, EVPassport

Availability:

More information:

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

Salesforce today announced new solutions to help streamline and accelerate end-to-end order lifecycle management: MuleSoft’s Anypoint Partner Manager with Intelligent Document Processing (IDP) and MuleSoft Accelerator for Salesforce Order Management. Together, these business-to-business (B2B) and business-to-consumer (B2C) integration solutions make it easier to connect essential data across third-party applications, Salesforce OMS, and partner ecosystems – all within MuleSoft. Enhanced with AI, these new solutions help IT teams unify data from multiple data and system sources to achieve end-to-end order visibility, improved efficiency, and customer satisfaction.

Why it matters: IT teams are inundated with requests to integrate disparate systems and adopt different technologies. And IT teams in retail, consumer goods, manufacturing, logistics, and healthcare must manage the thousands of daily transactions between suppliers and buyers across the supply chain ecosystem. To add to the complexity, 75% of B2B digital sales occur via standardized Electronic Data Interchange (EDI) and specialized solutions are needed to handle these transactions. 

Go deeper: Anypoint Partner Manager with IDP is a cloud-native B2B integration solution that accelerates partner onboarding and operational management of both API and EDI-based transactions through the commerce and supply chain lifecycle. It provides visibility tools to accurately monitor the health of partner transactions along with key business and operational insights like overall order frequency and volume, shipment statuses, and more. By utilizing IDP, developers can leverage AI to extract, read, and store unstructured data from documents such as invoice and purchase order PDFs, surfacing it in systems of record and order management systems like Salesforce OMS. IT and business teams can rapidly develop integrations and APIs, monitor and manage their performance, and secure them in compliance with partner requirements, all through a single pane of glass.

New capabilities of this offering include: 

MuleSoft Accelerator for Salesforce OMS makes it easier and faster to achieve end-to-end order visibility across channels from a centralized hub. The accelerator includes pre-built APIs, connectors, implementation templates, and other technical assets for Anypoint Platform to unify B2B orders with Salesforce OMS and connect all B2B and B2C orders to enterprise resource planning (ERP) systems. By leveraging the available out-of-the-box integration assets, customers can significantly reduce the development time required for integrating systems and accelerate time to market.

New capabilities of this offering include: 

Industry Use Cases:

Customer perspective: “We were struggling with disjointed technology that was causing order and shipping delays while hampering our ability to innovate across our ecosystem,” said Jeff Blank, VP, Finance & Infrastructure at Jillamy. “MuleSoft’s Anypoint Partner Manager helped accelerate our partner onboarding processes with seamless B2B integration and more efficient management of our EDI transactions.” 

Salesforce perspective: “B2B and B2C integrations are critical to the success of supply chain management. From getting berries out of the farm or medical devices to hospitals, organizations across the globe are looking for a unified solution to manage and securely monitor their business partner transactions. With Anypoint Partner Manager and MuleSoft Accelerator for OMS, our customers can use our technology to build a composable business ecosystem that meets business partner compliance standards and drives end-to-end supply chain and commerce processes with efficiency, visibility, and speed.” – Andrew Comstock, VP, Product Management

With Anypoint Partner Manager and MuleSoft Accelerator for OMS, our customers can use our technology to build a composable business ecosystem that meets business partner compliance standards and drives end-to-end supply chain and commerce processes with efficiency, visibility, and speed.

Andrew Comstock, VP, Product Management

Availability:

Learn more:

Today, Salesforce announced that the Summer ʼ24 release preview is now live

Why it matters: The Summer ʼ24 release includes hundreds of new features, including connected data and generative AI capabilities. These features will be generally available on June 17, 2023 and help companies:

Highlights from the Summer ʼ24 product release:

Connecting an LLM in Model Builder

Learn more:

Salesforce AI innovations will help give students a clear path to graduation, translate coursework into resume-ready skills, and match students and alumni to mentors

New generative AI capabilities will automate time-consuming tasks for faculty and staff, enabling them to focus on driving student success 

Customers like the University of Nevada Las Vegas and Texas Tech will use Salesforce for Education to personalize student experiences and improve staff efficiency with AI 


Today, Salesforce announced new AI-powered student success tools for Education Cloud, including Intelligent Degree Planning and Skills Generator, that will make it easier for institutions to help students map out personalized paths to graduation, translate coursework into resume-worthy experience, and engage in mentorship programs. 

Salesforce also announced Data Cloud for Education and Einstein Copilot Recruitment & Admissions Actions, which will help institutions automate common tasks and improve recruitment, enrollment, and student support.  

Why it matters: Education workers have the highest burnout rate of any industry, and students are feeling the effects – just 11% of college students believe they are prepared to join the workforce. As education barrels toward an enrollment cliff, confidence in the value of a college degree continues to wane, and educators leave their professions in high numbers, schools must find ways to help reduce staff workload and improve student experiences and outcomes.

AI innovation for lifelong student success: The new AI capabilities for Education Cloud, built on Salesforce’s Einstein 1 Platform, will help higher ed and K-12 institutions unlock their data to power trusted AI solutions that improve staff efficiency as well as student experiences and learning outcomes. The latest features include: 

AI in action for faculty and staff: Salesforce is delivering new AI and data tools to automate time-consuming processes tied to recruitment, enrollment, and student experience. New features include: 

With industry-specific AI and data tools, Education Cloud will help K-12 and higher ed institutions provide more individualized support for every student while increasing efficiency and helping to reduce staff burnout.

Bala Subramanian, VP & GM of Education 

The Salesforce perspective: “Every institution wants to provide the best possible experiences for their students and staff. With industry-specific AI and data tools, Education Cloud will help K-12 and higher ed institutions provide more individualized support for every student while increasing efficiency and helping to reduce staff burnout. This will free educators and staff to focus on improving student outcomes like career-readiness, well-being, and graduation rates.Bala Subramanian, VP & GM of Education 

The customer perspective: 

Availability:

Pricing:

Learn more:

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

Texas Tech University had a challenge: how could the institution grow from 30,000 to 40,000 students while maintaining a personal connection to each and every student? Using CRM Analytics, Marketing Cloud, Experience Cloud, and Salesforce for Education, built on the Einstein 1 Platform, Texas Tech has reached its enrollment goals while using data and trusted AI to maintain, and even improve, student relationships. 

Here, Texas Tech’s Vice Provost for Academic Innovation and Student Success Mitzi Lauderdale explains how Salesforce helped increase student enrollment 12% from 2016 to 2023, and then double down on data-driven engagement strategies to go even further, boosting four-year graduation rates to 49% over five years.

Students expect personalization in every aspect of their lives — including academia

Texas Tech unifies its data with Salesforce to create a single source of truth

One of the reasons we came to Salesforce was to create a single source of truth for each student that would allow us all to see a full picture of what a student is experiencing, what their needs are, and how to best meet those needs.

Mitzi Lauderdale, Vice Provost for Academic Innovation and Student Success at Texas Tech

A strong data foundation fuels AI-driven insights to individualize student support

Custom journeys help Texas Tech drive better student engagement

More information:

The latest “Your Data, Your AI” study from Salesforce suggests that trust is the key to unlocking AI’s ROI. Nearly two-thirds of C-suite executives say trust in AI drives revenue, competitiveness, and customer success. The research also reveals that accurate and secure data are top factors for trusted AI, however, more than half of workers say it’s difficult to find trusted AI tools – indicating that many companies are not realizing the full value of AI for their business. 

Why it matters: Nearly all executives feel pressure to integrate AI tools into their organization. But many companies are struggling to understand how to use it or see results that justify the price. The new survey suggests that data accuracy, data security, and comprehensive customer data not only build trust in AI, but are also key to unlocking ROI.

When AI is grounded in a company’s own complete and accurate data, it creates greater trust in the technology, which drives more adoption and ultimately, ROI.

John Kucera, SVP of Product Management

Salesforce perspective: “AI is only as good as the data powering it. Unfortunately, some of today’s AI assistant or copilot technologies lack trusted data, such as adequate company data, which results in inaccurate or misleading responses. When AI is grounded in a company’s own complete and accurate data, it creates greater trust in the technology, which drives more adoption and ultimately, ROI.” – John Kucera, SVP of Product Management

The Salesforce research found:

C-suite believes that trust unlocks AI’s value for their business

So far, however, the value of AI tools just isn’t clear for most workers

Path to profit: Businesses can build trust in AI with quality data

AI trust beyond C-suite: Sales teams, core revenue drivers also see value

Read more:

Methodology: Salesforce conducted a double-anonymous survey in partnership with YouGov from March 20 to April 3, 2024. It included nearly 6,000 full-time knowledge workers representing companies of a variety of sizes and sectors in nine countries, including the United States, the United Kingdom, Ireland, Australia, France, Germany, India, Singapore, and Switzerland. The survey took place online.

Editor’s note: This story is part of an ongoing series to spotlight our Equality Groups and how they serve Salesforce employees globally. In honor of Asian American and Pacific Islander (AAPI) Heritage month, we are spotlighting Asiapacforce and Southasiaforce, two communities that support Asian employees globally. Check out additional interviews with the leaders of Earthforce, Salesforce Women’s Network, and BOLDforce.


Southasiaforce is an Equality Group with over 7,000 members that celebrates Salesforce’s growing global South Asian population. The group provides a supportive, diverse community for Salesforce employees and allies to connect through their cultures and find professional development opportunities.

We spoke with Nikolai Chowdhury, Regional Vice President, Customer Success Management for Salesforce and Global President of Southasiaforce to learn more about his passion for creating a sense of belonging, the importance of diverse teams, and the power of visibility.

Q. What drew you to the Southasiaforce leadership role?

I was born and raised in the vibrant settings of New York City and New Jersey. My father is from India, raised in Bombay with family from West Bengal, and my mother is Russian-American. Growing up, I experienced many different cultures, backgrounds, food, and traditions. I’ve always gravitated toward diversity and inclusion and celebrating our many differences.

In this role, I get to bring my passion to work every day to help foster an atmosphere of belonging.

Nikolai Chowdhury, Regional Vice President, Customer Success Management for Salesforce and Global President of Southasiaforce

Q. What are you focused on as Global President of Southasiaforce?

We have three main priorities this year. First, we want to enhance the visibility of South Asians in leadership. We’ll do this by bringing together Salesforce leaders, customers, and partners through various events throughout the year, including our first annual Asian Leadership Summit that we’ll host alongside Asiapacforce.

Second, we’re focused on having impactful conversations that expand cultural competency across the business. We’re partnering with the Office of Equality to roll out a new program that connects employees in our India hub with employees located in other offices. Through this program, we’ll share insights like how to work with teammates in different regions and cultivate allies across the company.

Finally, we’re focused on intersectionality. My goal is to partner with every one of Salesforce’s Equality Groups this year. These connections are critical to our business, especially as we grow and evolve as a company.

Q. Why is it important to embrace and cultivate diversity in a business setting?

I’ve found that when you bring people together who have different viewpoints, backgrounds, and experiences, you can problem-solve and create more innovative strategies. If you have a team of people who all think and work the same, you’re leaving opportunities on the table.

Q. What activities does Southasiaforce have planned for AAPI Heritage Month?

We are hosting one event each week across our global hubs. We’re also launching a series of professional development workshops focused on leadership skills for South Asian employees. We’ve set up networking events and fireside chats with executive sponsors to learn more about their journeys into leadership. Additionally, we are collaborating with other Equality Groups to host an intersectional cultural event that celebrates the rich diversity of our South Asian community through music, food, and art.

Q. How is Southasiaforce combating issues like the model minority myth and providing support to members?

The model minority myth applies to South Asians because they are often seen as inherently successful and pressured to take up roles like doctors or engineers to feed into stereotypes. It’s a significant challenge that can obscure the diverse needs and experiences within our community, especially in leadership and non-tech roles.

Despite the often homogenous portrayal, our community’s strengths lie in its rich cultural tapestry, which brings a variety of perspectives and ideas to the table. Southasiaforce addresses the model minority myth by promoting visibility, supporting different career pathways, and actively working to debunk stereotypes through educational initiatives and open dialogues. Battling this systemic pressure to excel and provide career support is a vital step in removing the stigma for those still building their careers or looking to find fulfillment in their current roles.

Q. What’s the most surprising or unexpected lesson you’ve learned as a leader?

The most surprising lesson has been the power of vulnerability in leadership. Sharing my challenges and learning from them openly has helped me connect with my team on a deeper level and encouraged a culture of trust and continuous improvement within our group.

Getting to Know Nikolai

More information

Salesforce today announced it has been named a Leader in the IDC MarketScape Report: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment¹. Salesforce was evaluated for Commerce Cloud, which recently added new B2C commerce innovations that leverage data and AI to help businesses drive efficiency and revenue growth through tailored shopping experiences. 

Why it matters: According to the 2024 Salesforce State of Commerce report, B2C companies are increasingly generating revenue from digital channels. The share of revenue from digital has risen from 32% in 2022 to 44% today and is projected to reach 55% by 2026.

The report notes:

Consider Salesforce Commerce Cloud if your organization is focused on differentiating via business agility, AI, and data, and deep relationships (with people) from a platform that is very business user friendly.

The Salesforce perspective: “Commerce leaders build digital commerce experiences on Commerce Cloud because it is a trusted and reliable platform – a position which we believe that the latest IDC MarketScape helps to reinforce,” said Michael Affronti, SVP and General Manager of Commerce Cloud. “Built on the Einstein 1 Platform, and powered by CRM,  trusted AI, and data, Commerce Cloud delivers commerce in 84 countries with 99.99% uptime so our customers can process 20,000 orders per minute and consistently deliver personalized customer experiences at scale.”

Innovation in action: Some of the latest innovations in Commerce Cloud for B2C commerce include:

Additional information:

¹IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment (Doc #US49742623 March 2024) 

Editor’s note: This story is part of an ongoing series to spotlight Salesforce Equality Groups and how they serve employees across the globe. Check out additional interviews with the leaders of Earthforce, Salesforce Women’s Network, and BOLDforce.


Asiapacforce, a Salesforce Equality Group with more than 7,000 members, is dedicated to celebrating diverse Asian voices and providing a supportive community for employees and allies. In honor of Asian American Pacific Islander (AAPI) Heritage Month, we spoke with Brian Chan, Senior Manager of Technical Architecture for Salesforce and Global President of the group.

Here, Brian shares the importance of bringing your full self to work, seeing representation in leadership, and celebrating the diverse backgrounds of the AAPI community.

Q. How did you get involved with Asiapacforce?

When I joined Salesforce seven years ago, I saw a post for a Lunar New Year event in San Francisco. I thought it was amazing that Salesforce celebrated these kinds of events through Asiapacforce.

I reached out to the event organizer and continued to raise my hand to help with various Asiapacforce events in San Francisco. Eventually, my involvement led me to take on a number of roles within the equality group — on a local and global level — and now, I’ve been Global President of Asiapacforce for the past three years.

Coming to a place like Salesforce, where we not only celebrate our differences, but we also put effort, time, and money into building programs to support employees of all backgrounds, was something I gravitated toward.

Brian Chan, Senior Manager of Technical Architecture for Salesforce

I feel a calling to help others find the same level of community that I found at Salesforce. I’m originally from a small town in Rhode Island where there were only a few Asian families. Growing up, I struggled with my identity and my place as an Asian American where there was little to no visibility. Coming to a place like Salesforce, where we not only celebrate our differences, but we also put effort, time, and money into building programs to support employees of all backgrounds, was something I gravitated toward.

Q. What are your priorities as Global President of Asiapacforce?

Asiapacforce is focused on providing a safe space for our members and allies to bring their full identities to work. We all carry a number of identities with us, so we partner with other Equality Groups — like Abilityforce and Salesforce Parents & Families — to host events that address topics like mental health, intersectionality, and more.

During the pandemic, we also saw a rise in anti-Asian hate. According to a Pew Research survey, 32% of Asian Americans said they knew someone who was threatened or attacked. We continue to feel this impact in predominately Asian communities across the United States. This is all the more reason to help our members feel psychologically safe when they come to work.

We’re also committed to providing professional development opportunities. A few years ago, we launched our Asian Leader Development program to train employees — and managers of those employees — on cultural competencies and to help bridge understanding of some of the barriers that can keep our members from advancing in their careers. To date, we have close to 150 graduates of the program.

Q. Can you share an example of how Asiapacforce has made an impact on Salesforce’s business?

Asiapacforce helped create the Equality Network, a solution built on Sales Cloud that allows our 13 Equality Groups to maintain a system of record across thousands of annual events and 300 global hubs. The Equality Network helps Equality Groups source minority-owned vendors and track vendor payments, event attendance, and leadership involvement. It can also generate reports that show the ROI of an event on the company and our communities. With Equality Network, our Office of Equality and Equality Group leaders can easily share information across the business and with each other, and scale the impact of their work.

Q. Could you share what activities Asiapacforce has planned for Salesforce employees during AAPI Heritage Month?

We are hosting an Asian Leader Summit to increase the recognition and visibility of Asian leaders at Salesforce, as well as a panel with Southasiaforce and Abilityforce to focus on intersectionality and supporting Asian employees with disabilities. I’m also excited to launch our Asian Mentor Network this month, which is the first program of its kind at Salesforce. The network consists of over 85 mentors who will provide coaching and support for nearly 200 mentees across Salesforce.

Q. What’s something you wish people knew about the AAPI community?

We are not a monolith. The AAPI community is made up of people from across East and Southeast Asia with diverse cultures and celebrations. On a global level, we try to honor and capture all of the voices and experiences from across various Asian communities. We have an internal awareness of our different cultures, languages, sub-roots, and intersectional groups — and we want others to recognize this wide range of traditions

Q. What’s the most surprising or unexpected thing you’ve learned during your time as a leader?

I’ve really learned the value of community. I’ve heard comments from many employees about how Asiapacforce is an essential resource for making connections and finding opportunities to grow their careers. It speaks to the incredible power that comes from building a community where employees can truly be themselves. Building this community is what drives me to do this work every day.

Getting to Know Brian

More information:

Salesforce today announced Unified Knowledge, a new solution that integrates organizational knowledge resources from disparate third-party systems into Salesforce, helping service agents be more efficient and resolve customer cases faster. Coupled with customer data in Salesforce Data Cloud, this aggregated knowledge helps produce accurate, relevant generative AI content for service agents to deliver faster, more personalized customer experiences.

Why it matters: Seventy-nine percent of service organizations are investing in AI to support their agents. But 76% of executives struggle to scale AI effectively, largely because of disconnected systems and siloed data

Go deeper: Built on the Einstein Trust Layer, Einstein for Service uses AI to improve service team productivity and customer experience. Historically, these outputs have been powered by the unstructured and structured customer data on Data Cloud. 

With Unified Knowledge, these AI models are further informed by Salesforce knowledge articles and resources from third-party sources such as SharePoint, Confluence, Google Drive, and company websites. This comprehensive data foundation grounds Einstein for Service and its generative AI capabilities to provide the right answers at the right time to agents and AI assistants. 

Built through a strategic partnership with Zoomin, Unified Knowledge amplifies capabilities such as: 

In addition to Service Cloud, Unified Knowledge can also collect and integrate information into Salesforce Field Service, Sales Cloud, Health Cloud, and Financial Services Cloud. 

Salesforce perspective: “In service, more knowledge and more context translates to better answers for agents and customers. Agents and self-serve customers already have the benefit of a full customer profile from the information in Data Cloud. Now, with Unified Knowledge, they also have access to all external organizational data – creating a truly comprehensive foundation to fuel both the successful adoption of generative AI as well as the delivery of faster, more meaningful customer experiences.” – Kishan Chetan, EVP and GM, Service Cloud

Now, with Unified Knowledge, they also have access to all external organizational data – creating a truly comprehensive foundation to fuel both the successful adoption of generative AI as well as the delivery of faster, more meaningful customer experiences.

Kishan Chetan, EVP and GM, Service Cloud

Reaction to the news: “Unified Knowledge is helping us deliver proactive, predictive, and preventative service to our customers. We have over 500 agents who are educating our customers on different aspects of our products. Now, all of our resources and data points can be unified through the same system, quickly, so our agents can provide solutions faster. Every agent can deliver consistent and repeatable service to improve customer engagement and increase organizational productivity.” – Dharam Rai, VP, Global Customer Success & Experience, Sonos

Availability:

Learn more:

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

Salesforce has released a comprehensive white paper that details emerging threats posed by Large Language Models (LLMs) and offers actionable strategies for organizations to fortify their defenses.

Why it’s important: The age of AI has ushered in a new wave of security concerns that not only threaten the potential exploitation of sensitive data, but also the overall integrity and trust of the technology. LLMs can be hacked, giving threat actors access to proprietary information, or manipulated to produce harmful content. 

Go deeper: As businesses grapple with how to deploy generative AI, whose models often use pre-trained LLMs to create content from text prompts, they must use trust-based strategies to protect themselves. The Salesforce white paper outlines some of the most pressing emerging threats to LLMs and how organizations can protect themselves:

Salesforce perspective: “As generative AI and its many capabilities rapidly evolve, it’s crucial for organizations to stay ahead of potential security risks that the deployment of LLMs can bring to the forefront. With more than a decade of expertise in AI, and with trust as our number one value, Salesforce has both the expertise and commitment to provide our customers, partners, and the entire ecosystem with the tools and resources needed to navigate the changing landscape and mitigate risks.” – Sri Srinivasan, Senior Director, Information Security 

With more than a decade of expertise in AI, and with trust as our number one value, Salesforce has both the expertise and commitment to provide our customers, partners, and the entire ecosystem with the tools and resources needed to navigate the changing landscape and mitigate risks.

– Sri Srinivasan, Senior Director, Information Security 

Zoom out: The White House is also urging companies to ramp up safety efforts to prevent dangerous misuse of LLMs through the AI Executive Order and voluntary commitments for advancing safe and trustworthy AI.

Explore further:

Beyond is tapping Data Cloud, Marketing Cloud, and MuleSoft to drive actionable insights from its customer data


Midvale, UT, May 1, 2024 –  Today, Beyond, Inc. (NYSE:BYON), owner of ecommerce brands Bed Bath & Beyond, Overstock and Zulily, announced an expanded investment in Salesforce, the #1 AI CRM, to drive greater customer loyalty and deliver more personalized shopping experiences for their customers across all the company’s brands.

Beyond will now use Salesforce Data Cloud, powered by the Einstein 1 Platform, to unify customer data across both multiple brands and multiple enterprise data systems. This unified data will help Beyond better understand who their customers are, how they act, and how they engage across brands. Beyond will then take action on these insights using Salesforce Marketing Cloud to execute personalized journeys that increase customer loyalty and spend across brands.   

“The Beyond management team made a commitment to vastly improve the way we ingest, process and utilize our valuable customer data,” said Marcus Lemonis, Executive Chairman of the Beyond, Inc. Board of Directors. “Growth in our company must be driven by a profitable mindset to invest in customers who show a propensity to buy and return. Our active customer file growth must be process- and profit-minded and these tools dramatically enhance that capability.”

“Our work with Salesforce signifies a new era for Beyond, with digital at the forefront of our growth initiatives,” said Carlisha Robinson, Chief Customer Officer, Beyond, Inc. “Through our expanded collaboration, we will harness the capabilities of the Einstein 1 Platform, including Data Cloud, to tap the power of AI and data to reach our customers in a more personalized way and drive loyalty providing the same unique and tailored experience shopping online as they get when they walk into a retail store.”

“Giving customers personalized experiences and choices that are meaningful and intentional is how businesses win in today’s customer-connected world,” said Ariel Kelman, Chief Marketing Officer, Salesforce. “Beyond is using Salesforce’s trusted AI, Data Cloud and integration technology to deliver the highly compelling personalized experiences that turn casual single brand customers into long term customers who regularly purchase across a wide range of Beyond brands. This will help Beyond drive revenue growth and enhance customer relationships in a whole new way.”

Data Unlocks Customer Loyalty for Beyond:

Data is at the heart of every successful customer strategy. Today, 60% of retailers say they’re not fully able to use data to make decisions. Unlocking, harmonizing, and operationalizing trapped data is critical to driving personalized experiences and getting the highest lift from consumers during peak shopping moments of the year.

Beyond is working with Salesforce and using Data Cloud, Marketing Cloud and MuleSoft to unlock real-time data across its modern and legacy systems and turn its reservoir of customer data into actionable insights. With a single, holistic view of their customers, Beyond will be able to make more informed decisions about new market opportunities and build tailored shopper experiences that adapt to real-time customer actions, including abandoned shopping carts or actions taken on a website or mobile app.

Additional Resources: 


Salesforce, Data Cloud are trademarks of salesforce.com, inc.

Beyond, Inc. (NYSE:BYON), based in Midvale, Utah, is an ecommerce expert with a singular focus: connecting consumers with products and services that unlock their homes’ potential. The Company owns Overstock, Bed Bath & Beyond, Baby & Beyond, Zulily, and other related brands and associated intellectual property. Its suite of online shopping brands features millions of products for various life stages that reach millions of customers each month.

Beyond, Bed Bath & Beyond, Welcome Rewards, Zulily, and Overstock are trademarks of Beyond, Inc. Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding performance and customer experience. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 23, 2024, and in our subsequent filings with the SEC.