Salesforce Named a Leader in Gartner® Magic Quadrant™ for Digital Commerce for the 10th Consecutive Year

Salesforce today announced it was positioned as a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Commerce, marking the 10th consecutive year the company has been recognized for its vision and execution in the space. Salesforce was positioned furthest to the right within the quadrant on Completeness of Vision. 

Agentforce Commerce (previously Commerce Cloud) is a leading unified commerce platform for B2C and B2B companies, built to grow revenue, lower total cost of ownership, and achieve faster time-to-value in the new agentic era of commerce.

Why it matters: Digital commerce will represent 20.5% of total global retail sales in 2025, according to eMarketer, and the digital commerce market is projected to reach $6.42 trillion. 

The continued acceleration of digital commerce underscores the vital need for a unified, scalable, and adaptable strategy for both B2C and B2B. As B2B sales increasingly shift online and consumers demand seamless, personalized experiences, companies require a single platform to manage complexity and drive growth across all channels.

Agentforce Commerce empowers B2C and B2B companies to grow their online presence and maximize revenue opportunities on all channels and surfaces through four core differentiators:

• Agentforce 360 Platform: Salesforce’s agentic platform delivers highly personalized and autonomous experiences at scale, with the capability to seamlessly extend and syndicate commerce to new consumer AI channels.
• Unified Commerce: Agentforce Commerce encompasses a natively unified platform, consolidating essential retail functions like Order Management (OMS), Point of Sale (POS), Data 360, loyalty, and payments under single pricing models for a comprehensive, streamlined solution.
• Global Reach: Built to support the world’s most complex operations, Salesforce offers unmatched global capabilities, including multi-site architectures, support for 60+ languages and 150+ currencies, and an extensive network of industry accelerators and partners across multiple regions and sectors.
• Enterprise Scale: Agentforce Commerce provides a secure, highly available, and resilient architecture, ensuring the necessary scale and flexibility to handle high-volume B2C and complex B2B peak demands, enabling organizations to focus on design and customer experience rather than infrastructure.

Agentforce Commerce is the unified platform built for this new era, natively connecting digital commerce, point-of-sale, and order management with actionable data and agentic AI.

Nitin Mangtani, EVP & GM, Agentforce Commerce

Salesforce perspective: 

“The commerce industry is rapidly moving toward agentic experiences. Agentforce Commerce is the unified platform built for this new era, natively connecting digital commerce, point-of-sale, and order management with actionable data and agentic AI. This unique combination delivers the enterprise scale, intelligent capabilities, and global reach that B2B and B2C brands need to achieve maximum efficiency and long-term customer value.” — Nitin Mangtani, EVP & GM, Agentforce Commerce

Innovation in action:

• Salesforce recently announced several new innovations at Dreamforce, including Guided Shopping Agent, Zero Copy Data Access, Agentic Order Routing, Agentic Boost & Bury, and Customizable Storefront Components.
• Salesforce also announced support for the Agentic Commerce Protocol alongside Stripe and OpenAI. This will allow digital retailers on Agentforce Commerce to surface their product catalog to consumers in ChatGPT for Instant Checkout.

Customer perspective: 

According to Gartner® Peer Insights™, Salesforce customers see the value of Agentforce Commerce:

• “It is standard in the industry. Offers a wide variety of integrations, including with the CRM. Covers all our needs in terms of e-commerce, from payment to fulfillment.”
  • “Leader on the Market” (An IT manager from a 1B-3B USD retail company, giving the Salesforce B2C Commerce Platform 4/5 Rating)

• “Its shared architecture can handle [a] high volume of customers and provides automatic scaling of resources. Data encryption by Salesforce makes it more secured. AI capabilities are an added advantage.”
  • “Salesforce B2C Commerce: A Cloud-Based, Feature-Rich Solution” (A customer service and support associate at the 30B+ USD consumer goods company, giving the Salesforce B2C Commerce Platform 5/5 Rating)

Additional information:

• View a complimentary copy of the 2025 Gartner® Magic Quadrant™ for Digital Commerce report
• Learn more about Agentforce Commerce
• Discover the latest Agentforce Commerce innovations

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