Salesforce Marketing Cloud has been named a leader by Forrester in The Forrester Wave: Enterprise Marketing Suites, Q3 2022.
Why it matters: Salesforce received the highest possible scores across 16 criteria, including: “product vision,” “customer experience capabilities,” “partner ecosystem,” and more.
What they’re saying: “Enterprise marketing suites (EMS), the foundation of the marketing technology (martech) stack, play a key role in helping marketing teams uncover meaningful customer moments and align marketing initiatives with commerce and other parts of the business,” explained the Forrester report.
The Salesforce perspective: “With the current economic uncertainty, data privacy changes, and fast approaching cookieless future, it’s more important and challenging than ever to make every moment count with customers,” said Lidiane Jones, Executive VP & GM, Digital Experiences Clouds, Salesforce.
Salesforce Marketing Cloud makes it easy for companies to build real-time trusted relationships, win more customers, and engage more efficiently — all with data-first digital marketing.”Lidiane Jones, EVP & GM, Digital Experience Clouds, Salesforce
In-depth: With Salesforce Marketing Cloud, businesses can automate engagement across channels, optimize marketing performance using intelligent insights to drive ROI, and personalize moments in real time with Customer Data Platform powered by Genie.
- “Salesforce recognizes that market factors like regulation and data deprecation will dramatically alter customer engagement. Salesforce’s market-leading vision for real-time, data-powered interaction across CX calls for seamless integration and a consistent supply of data across products for personalization, insights, and compliance,” says the Forrester report.
The big picture: Salesforce recently introduced Marketing Cloud innovations powered by Genie, which bring the power of in-the-moment data to the entire Customer 360 to create a real-time, single view of the customer across any cloud.