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Salesforce Positioned as a Leader in 2020 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) and Industry CPQ Application Suites

Salesforce is recognized as a Leader for the 4th year in a row based on completeness of vision and ability to execute

I’m honored to announce that Gartner Inc. has positioned Salesforce as a Leader in its 2020 Magic Quadrant for Configure, Price, Quote (CPQ) Application Suites. This is the fourth year in a row that Salesforce has been positioned as a Leader in the annual report and is a reflection of all the amazing work by our customers, partners and employees.  Thank you to the full ohana for all of your innovation, creativity, and support. 

We’re so excited to have Vlocity, now Salesforce Industries, as a part of the Salesforce portfolio. The strategic acquisition of Vlocity, a leading provider of industry-specific cloud software to the world’s top communications, media, energy, insurance, health and government organizations, garnered a second CPQ leadership position in this year’s Magic Quadrant. 

When talking to our customers, we’re hearing loud and clear that it’s more important than ever for them to deliver an outstanding buying experience to their customers across multiple channels. We believe that the best way to effectively do this is by automating the entire revenue lifecycle on one platform from quote-to-cash while understanding the unique needs of every industry. Salesforce is uniquely positioned to help customers of all sizes with this important transformation journey with the power of CPQ & Billing and the deep industry expertise of Salesforce Industries, formerly Vlocity which has won numerous awards for its industry-specific quote-to-order solution. 

Salesforce CPQ & Billing helps companies build recurring customer relationships by enabling them to configure, price, quote, invoice, and collect payments all from one, unified platform. With customers ranging from SMB to large Fortune 100 enterprises, businesses can offer a unified buying experience across multiple channels such as direct sales, channel sales, and ecommerce.

Salesforce Industries provides industry-specific applications including CPQ for hundreds of communications, media, energy, insurance, health and government organizations worldwide.  

By extending Salesforce Sales Cloud, Service Cloud and Community Cloud, Salesforce Industries delivers advanced, catalog-driven commerce and fulfillment applications that accelerate product time to market, improve quote and order accuracy, and help ensure seamless order fulfillment. Jujhar Singh, our Salesforce Industries COO & GM has heard from customers all around the world about how important this is to their transformation goals.

“It’s critical for our customers to have products that speak the language of their industries,” said Jujhar Singh, COO & GM, Salesforce Industries. “Salesforce Industries feature-rich industry applications, built natively on the Salesforce platform, will provide customers with even more tools and expert guidance to digitally transform.” 

Thanks again to our full Ohana of customers, partners, and employees and to Gartner for this recognition for both Salesforce CPQ & Billing, as well as, Vlocity CPQ.

Salesforce CPQ & Billing

For more information on Salesforce CPQ & Billing quote-to-cash solutions, visit

Salesforce Industries

With Salesforce Industries, formerly Vlocity, in the Salesforce portfolio we now offer industry-specific CPQ for communications, media, energy, insurance and health, and public sector organizations. For more information on Salesforce’s industry-specific solutions, visit

Additional information

Gartner disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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