07:45 - 09:00

You are invited to kick off the day with a breakfast and an energetic discussions on the theme "Cost of Inequality" together with three inspirational leaders:

  • Johan Oljeqvist- CEO Fryshuset and named Swedish diversity leader 2018.
  • Gareth Kelly - Director Strategic Events Salesforce EMEA
  • Dr. Vivienne Ming - Theoretical neuroscientist, technologist and entrepreneur

Our speakers will share their own personal stories, the importance of equality, diversity and inclusion and how you and your business can become more successful and profitable by working with equality and diversity at both strategic and operational levels. We round off with a panel discussion.

This seminar is seperate from the Trailhead Live event. If you like to attend, please register here.

This session will be in English. 

08:00 - 08:45

On 25 May, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) takes effect in the European Union (EU) which will impact every organisation processing personal data in Europe and many others around the world. Is your organisation ready?

In this session, you'll learn how Salesforce speeds up your GDPR journey and can help you transform GDPR into an opportunity to better serve your customers. 

This session will be in English.

09:15 - 10:45

Opening keynote with Baman Motivala, Area Vice President for the Nordic at Salesforce and Daniel Ahlsén, Partner at McKinsey & Company and leads Digital McKinsey in Northern Europe. 

Daniel will walk us through how to think differently to survive and thrive in this rapidly changing customer-centric world. Companies that create exceptional customer experiences can set themselves apart from their competitors. Find out what are the winning behaviours for organisations to thrive in the digital age.

In this keynote you will also hear from My Lindström who is director of the digital business transformation in EMEA at Volvo Car Group. My is responsible for the EMEA markets digitalization and business development to ensure and cater for smart consumer solutions, but also to support the business eco-system with national sales companies, importers and dealers.

This session will be in Swedish and English. 

10:50 - 15:10

We’ve created an innovative and inspiring line up of speakers, sessions, and content to show you how we can help you take Salesforce to the next level. Stop by our Success Cloud Adoption Theater in the Expo Area where we will be ready to answer your questions, give you expert advice, and connect you with the resources you need to achieve your most ambitious goals. We look forward to blazing a trail together!

Sessions and timings:

10.50 - 11.10 Lightning Now - Supercharge your ROI with Lightning

12.10 - 12.30 Sales Cloud Einstein 

12.40 - 13.00 Einstein Analytics

14.50 - 15.10 Lightning Console - Boost Service Productivity with the Salesforce Lightning Console

The sessions above will be in Swedish. 

11:15 - 12:00 | Block 1 Breakouts

An intelligent sales process is what frees up your sales team to spend time on what they do best, building customer relationships. Learn and get inspired by Graeme Horsefall from iZettle on how they are levergaing the #1 sales platform, featuring Einstein AI, to guide sales people as they build pipeline, close deals, and become trailblazers.

Customer Speaker: Graeme Horsfall, General Manager at iZettle

This session will be in English. 

The retail industry is quickly being transformed by digital technologies as shopkeepers are faced with both consumers and associates who have whole new sets of expectations. Join our session to hear more about how Accenture's Clienteling Retail Solution can help you increase revenue and profitable growth by delivering a better integrated online/instore experience with Salesforce.

This session is sponsored by Accenture and will be in English. 

The future of Salesforce is all about Lightning. Join us to:

  • Get inspired how Bambora is taking advantage of Lightning technology to increase efficiency and scale their sales and services teams. 
  • Learn best practices and get advice from the Lightning Masters at Fluido if you are already using Lightning or planning a Lightning Experience conversion.

This session is sponsored by Fluido and will be in English. 


A more complete, integrated view of customer insight makes it easier for you, the very people and users on the front line to understand and connect with your customers, and add value at every interaction. Join us to learn about how you can exploit our latest innovations and the power of Einstein Analytics and Discovery to get smarter about your customers and make decisions that will drive real, successful customer outcomes.

This session will be in English. 

GDPR means that any business application that touches personal data needs to be brought under governance - even shadow IT and legacy business applications.

As a result, many IT leaders have application development at the top of their priority list, but this does not need to cause a massive resource burden and stall innovation.

Join this session to see how a compliance-driven application development project can be tackled and turned into an opportunity for IT to deliver customer-centric innovation and better business processes across an organization.

This session will be in Swedish. 

Our DevTrails programme is a full-day of content (11.00am-15.15pm) perfectly suited for daring developers and adventurous administrators alike. Join our DevTrails to gain unique insights, hands-on learning and community connection! We're bringing you inspiring talks on the business value of equality, using the Lightning Platform to build great apps which extend your systems, and developing Lightning Components to help you build custom user interfaces that people love.

  • EXPERT TALKS: 11am-12.30pm
    Join us for inspiring talks on the business value of equality, building with Lightning Platform and creating beautiful custom interfaces which people love. You'll get the inspiration you need to build amazing experiences that people love, working faster, smarter and together with your team.

  • HANDS-ON WORKSHOP: 13.00pm-15.15pm
    Ready to get hands-on with the Lightning Platform? Bring your own laptop and join our 2-hour workshop led by Developer Evangelist Peter Chittum. He'll take you step-by-step through building an app which alerts park rangers when a bear is nearby, sharing his unique experience and skilled insights. We'll be joined by the Stockholm Salesforce Developers Group, giving you the chance to network and connect with the community!
  • Keep in mind:
  1.     Bring your own laptop!
  2.     Pre-registration is required - click here to register

The DevTrail programme will be in English. 

Are you wondering how to manage your Lightning transition? Join our small group clinics facilitated by Salesforce experts and other customers to hear what to do during the preparation, rollout, and optimization phases of your transition. Understand how to evaluate technical processes, develop a launch strategy, monitor success metrics, and much more.

Limited spaces, so don’t miss out! Your seat - and your success - is waiting. Seats are first come, first served. Note that Circles of Success are for Customers only.

This session will be in Swedish. 

Is your workforce disconnected? Do you struggle to collaborate and keep up the pace customers expect you to do? In this session we will show best practices how HR and Marketing can create a connected workforce collaborating faster and better.

This session will be in Swedish. 

In today's competitive higher education landscape, universities and business schools are leveraging technology to attract prospective students, engage and serve them in a more personalised way, and create powerful experiences across the student lifecycle. Further, built in collaboration with our partners and customers, our a community-driven Higher Education Data Architecture (HEDA) offers a tailored solution and set of best-practices for higher education and business schools. 

Join this session to learn the reason that 89% of our customers say that their partnership with has improved their ability to achieve their mission. 

This session will be in English. 

Grow your business faster by connecting Sales & Marketing like never before - all on the world's smartest CRM. Join us to learn how Pardot, Ad Studio, Sales Cloud, and the Salesforce Platform can help you drive pipeline at scale. Hear how our B2B marketing Trailblazers at Metso Corporation are using Salesforce to find more leads, close more deals, and maximize marketing ROI.

Customer Speaker: 

Eva Martin - Director, Marketing Program Management, Metso Corporation 

This session will be in English. 

Our customers and prospects are intrigued by how Salesforce uses Salesforce. Especially as we have experienced exceptional growth since inception, largely due to the utilisation of our own platform.

Interested in seeing if we practise what we preach? In this session we will show you how the sales team at Salesforce leverage the platform. We will also share the secret sauce of our very own best strategy and tactics on how we run our own business and drive 30%+ annual growth using our own Salesforce technology. 

This session will be in English. 

13:00 - 13:45 | Block 2 Breakouts

Want to know the latest trends in digital marketing and advertising in Europe? Want to learn how to deliver personalized journeys that connect marketing to commerce, sales, and service, to win the hearts, minds, and loyalty of consumers?

Join Salesforce digital marketing experts and customers to see the latest techniques for orchestrating data, mobile, social, and artificial intelligence to raise the bar on consumer engagement and grow your brand. You will also hear from Josh Popsie, Head of Digital Marketing for Icelandair tell their story on how to create digital consistency across markets. 

Customer Speaker: Josh Popsie, Head of Digital Marketing at Icelandair. 

This session will be in English. 

It’s time to accelerate your Industry 4.0 journey. Hear Deloitte’s take on Industry 4.0, and how it can drive value for your company. Dr Mark Cotteleer is a Research Director at Deloitte and is widely published in Harvard Business Review, MIT Sloan Management Review and elsewhere. He will share his perspectives on the challenges and benefits of Industry 4.0, including how important it is to get started. Then, discover how to turn this insight into action with Barry O’Neill from Deloitte Digital’s Salesforce team, introducing their Industry 4.0-ready Salesforce solution, designed to support you from your first step to the end of your own industry transformation journey.

This session is sponsored by Deloitte and will be in English. 

Join us as we reveal Salesforce's "secret sauce" for helping customers drive business results and value with the world's #1 CRM. In this session, you will leave with an understanding of how Salesforce has always-on, adoption, and advisory services to help businesses of every size achieve sustainable success. You will hear about how customer trailblazers have reinvented their businesses with Salesforce Success Cloud.

Customer Speakers: Sanny Hammarberg, Director Retail Experience, Global Retail at Volvo Car Group and Petter Weiderholm, CIO EQT Holdings/EQT Partners

This session will be in Swedish. 

Complex products, multi-tiered pricing strategies, as well as varying order and fulfillment requirements leave most organisations drowning in spreadsheets. If you're scrambling to fix errors caused by inefficient manual processes, then join this session to learn about the key quoting challenges facing businesses today and see how CPQ can solve them.

Customer Speaker: Esa Vasara, Director of Business Services at HappyOrNot. 

This session will be in English. 

Are you struggling with keeping up with the demands from the business? Are you able to innovate with speed and agility among employees, partners and customers? Are you able to expose the value of AI to your users? In this session we will show concrete examples on how the Salesforce Platform will help you drive intelligence and innovation within your Enterprise Architecture.

This session will be in English. 

Are you curious about Sales Cloud Einstein, and interested in understanding the value it could bring to your company? Then please join in this small group clinic facilitated by Salesforce experts for an interactive discussion where we will cover key topics related to the Sales Cloud Einstein’s functionality, as well as discuss implementation best practices to maximize your success. We will also address common customer questions and ensure you have access to the latest Sales Cloud Einstein materials.

Sales Cloud Einstein Overview:

  • Sales Cloud Einstein Lead Scoring
  • Sales Cloud Einstein Account Insights
  • Sales Cloud Einstein Opportunity Insights
  • Sales Cloud Einstein Activity Capture
  • Sales Cloud Einstein Automated Contacts
  • Sales Cloud Einstein Implementation

This session has limited spaces, so don’t miss out! Your seat - and your success - is waiting. Seats are first come, first served. Note that Circles of Success are for customers only.

This session will be in Swedish. 

Are you struggling with connecting your device data with the business to monetize on IoT? Would you like to enable the business to decide on what actions device data should trigger without a new development sprint? In this session we will show you how Salesforce IoT help your business to be agile, proactive and deliver great customer experiences!

This session will be in Swedish. 

The phrase "Digital Transformation" is everywhere these days, but what does it really mean for nonprofits? Join us to understand what a nonprofit transformation path might look like, and how the Salesforce platform can support your digital journey, today and into the future. In an increasingly connected and mobile enabled world, its important that nonprofits can engage technology to raise resources and drive impact - this session will help you understand whats achievable with technology. 

This session will be in English. 


Learn how employees out in the field don't have to be left out in the cold. Using the Field Service Lightning mobile app, your fontline staff have all the information they need and more at their fingertips. Information about the job, knowledge articles to help, customer information, asset history and more! What more could you ask? Let Einstein Vision identify parts for them; no more scrolling through thousands of parts trying to figure out the correct one. Harness the power of artificial intelligence in your field operations!

This session will be in English. 

14:00 - 14:45 | Block 3 Breakouts

Customer expectations continue to rise. Customer service organisations must respond by empowering every employee with the skills and tools of the future, engaging customers across every channel, and elevating the role customer service plays in creating opportunity and driving growth. See the latest innovations, such as Lightning and Einstein for Service, and hear how trailblazing executives like KONE are leveraging the Service Cloud Platform to differentiate their brands.

Customer Speakers: 

  • Ben Azouagh, Head of Business Development Services, B2B, and Telia Norge
  • Espen Sundh, Business Owner/Portfolio Lead, Business Support Systems, Telia Norge

This session will be in English. 

Digital technologies is constantly redefining the way customers consume financial services. Customers expect an engaging and personalized banking experience, and FinTech players are challenging the traditional banks by offering innovative products and services that offer speed, convenience and a superior customer experience.

To stay ahead, banks must gain a deeper level of understanding of the context and connect with the customers in a whole new way.

Join our session and learn more about how Capgemini and clients drive customer value through contextual engagement with Salesforce. 

This session is sponsored by Capgemini and will be in English. 

Join us at this breakout session specially tailored for small and growing businesses where you will learn how to use technology to find the right customers and connect everything they do.

Meet one of the analysts from EQT ventures who will share expert insight into how private equitiesl decides whether your company are a great fit or not for their portfolio. Alongside, getting some best practice on operational excellence from Salesforce to make your company more attractive for an investor. 

This session will be in English. 




#AwesomeAdmins are at the heart of every successful Salesforce implementation. With the explosive growth in CRM and digital transformation, demand for Salesforce Admins is growing exponentially.

Join us for an action-packed learning adventure that will help you blaze your trail to incredible success with Salesforce. See new features in action, learn practical tips from your peers, and leave with the insight and inspiration you need to be an Admin Trailblazer.

Customer Speakers: 

  • Linda Beck, Sales Developer Manager at Telenor
  • Jesper Klang, CRM Specialist at ST1
  • Simon Bender, Project Manager at Min Stora Dag

This session will be in Swedish. 

Every month, more than 350 million active users engage with digital shopping experiences powered by Commerce Cloud - on par with and Twitter. Learn how commerce trailblazers are using the #1 commerce platform, featuring Einstein-enabled mobile experiences, to connect and unify every point in the shopping journey.

This session will be in English. 

In this break out session you will learn how you can use data to build insight and understanding of your customers, and power up your marketing and advertising with Salesforce DMP. 

This session will be in English. 

Advising is at the centre of student success. SAL empowers advisors to deliver an amazing experience and drive retention, by being more efficient and proactive. With real-time insights, collaborative tools, and a platform for engaging students on every channel, your advisors can help students succeed like never before.

This session will be in English. 

Billions have been spent on collaboration solutions, but the tools haven't met the needs of today's workforce. Instead, our collaboration culture is centered on email and meetings to get things done.

Join us to learn how Quip, the next enterprise collaboration platform, eliminates endless email chains, calendars stuffed with meetings, and communication silos that slow your team down. See how Quip can make your team happier, faster, and more productive.

This session will be in English. 

Join us to learn about the benefits of becoming an AppExchange Partner in the fastest growing B2B enterprise marketplace. The Salesforce AppExchange Partner Program helps build, market and grow your app through:

  • The market leading PaaS to develop your app or integrate with Salesforce
  • Access to our 150,000+ global customer base and Salesforce sales teams
  • World class partner marketing and Salesforce events to drive new business across multiple markets and industries

This session will be in English. 

Marketers; do you ever feel like you're a passenger on the great revenue roadtrip? Would you prefer to be in the drivers seat? Get the keys and gain control of your Marketing ROI with Marketing Automation. Find and nurture more leads, help sales close deals and maximise ROI.

Join Salesforce marketer Merinda Peppard as she uncovers how she uses marketing automation to drive sales and marketing alignment.

This session will be in English. 

15:15 - 16:45

Closing Keynote with Lotta Laurin, Marketing Director Nordic at Salesforce and guest speaker Dr. Vivienne Ming, neuroscientist, technologist and entrepreneur. In Dr. Ming's session we will cover AI and cognitive neuroscience and how we best prepare for an uncertain future where machines will become a dominat force in our everyday lives.

In this keynote you will also hear from Dilsa Demirbag-Sten, founder and Secretary-General of Berättarministeriet, a non-profit creative writing centre where children and youths immerse themselves in different forms of storytelling. The organization offers free creative writing workshops in socially deprived communities and their mission is to contribute to equality through the written word. 

This session will be in English and Swedish. 

Trailhead Live Stockholm

Don't miss your chance to discover how the power of the Customer Success Platform and the world's smartest CRM can help you be your best.