Opening keynote with Baman Motivala, Area Vice President for the Nordic at Salesforce and Daniel Ahlsén, Partner at McKinsey & Company and leads Digital McKinsey in Northern Europe. Daniel will guide us through how to create digital winners in the age of the customer. 

In this keynote you will also hear from My Lindström who is director of the digital business transformation in EMEA at Volvo Car Group. My is responsible for the EMEA markets digitalization and business development to ensure and cater for smart consumer solutions, but also to support the business eco-system with national sales companies, importers and dealers.

More information will soon follow. 
More information will soon follow.
A more complete, integrated view of customer insight makes it easier for you, the very people and users on the front line to understand and connect with your customers, and add value at every interaction. Join us to learn about how you can exploit our latest innovations and the power of Einstein Analytics and Discovery to get smarter about your customers and make decisions that will drive real, successful customer outcomes.

GDPR means that any business application that touches personal data needs to be brought under governance - even shadow IT and legacy business applications. As a result, many IT leaders have massive app rationalization projects burning at the top of their to-do list, causing resource planning and app dev prioritization challenges. But an application overhaul doesn't need to be a massive resource burden and stall innovation.

Join this session to see how an application rationalisation project can be tackled and turned into an opportunity for IT to deliver innovation, cutting edge technology and better business processes across an organization.

Our DevTrails programme is a full-day of content (11.15am-15.00pm) perfectly suited for daring developers and adventurous administrators alike. Join our DevTrails to gain unique insights, hands-on learning and community connection! We're bringing you inspiring talks on the business value of equality, using the Lightning Platform to build great apps which extend your systems, and developing Lightning Components to help you build custom user interfaces that people love.

  • EXPERT TALKS: 11am-12.30pm
    Join us for inspiring talks on the business value of equality, building with Lightning Platform and creating beautiful custom interfaces which people love. You'll get the inspiration you need to build amazing experiences that people love, working faster, smarter and together with your team.

  • HANDS-ON WORKSHOP: 13.00pm-15.00pm
    Ready to get hands-on with the Lightning Platform? Bring your own laptop and join our 2-hour workshop led by Developer Evangelist Peter Chittum. He'll take you step-by-step through building an app which alerts park rangers when a bear is nearby, sharing his unique experience and skilled insights. We'll be joined by the Stockholm Salesforce Developers Group, giving you the chance to network and connect with the community!

    - Keep in mind: Bring your own laptop!
    - Pre-registration is required
More information will soon follow. 
Is your workforce disconnected? Do you struggle to collaborate and keep up the pace customers expect you to do? In this session we will show best practices how HR and Marketing can create a connected workforce collaborating faster and better.

In today's competitive higher education landscape, universities and business schools are leveraging technology to attract prospective students, engage and serve them in a more personalised way, and create powerful experiences across the student lifecycle. Further, built in collaboration with our partners and customers, our a community-driven Higher Education Data Architecture (HEDA) offers a tailored solution and set of best-practices for higher education and business schools. 

Join this session to learn the reason that 89% of our customers say that their partnership with has improved their ability to achieve their mission. 

More information will soon follow.  
Interested in seeing if we practise what we preach? In this session we will show you how the sales team at Salesforce leverage the platform. We will also share the secret sauce of our very own best practices.

Want to know the latest trends in digital marketing and advertising in Europe? Want to learn how to deliver personalized journeys that connect marketing to commerce, sales, and service, to win the hearts, minds, and loyalty of consumers?

Join Salesforce digital marketing experts and customers to see the latest techniques for orchestrating data, mobile, social, and artificial intelligence to raise the bar on consumer engagement and grow your brand.

More information will soon follow.  
More information will soon follow.
Complex products, multi-tiered pricing strategies, as well as varying order and fulfillment requirements leave most organisations drowning in spreadsheets. If you're scrambling to fix errors caused by inefficient manual processes, then join this session to learn about the key quoting challenges facing businesses today and see how CPQ can solve them.
Are you struggling with keeping up with the demands from the business? Are you able to innovate with speed and agility among employees, partners and customers? Are you able to expose the value of AI to your users? In this session we will show concrete examples on how the Salesforce Platform will help you drive intelligence and innovation within your Enterprise Architecture.
More information will soon follow.
Are you struggling with connecting your device data with the business to monetize on IoT? Would you like to enable the business to decide on what actions device data should trigger without a new development sprint? In this session we will show you how Salesforce IoT help your business to be agile, proactive and deliver great customer experiences!

The phrase "Digital Transformation" is everywhere these days, but what does it really mean for nonprofits? Join us to understand what a nonprofit transformation path might look like, and how the Salesforce platform can support your digital journey, today and into the future. In an increasingly connected and mobile enabled world, its important that nonprofits can engage technology to raise resources and drive impact - this session will help you understand whats achievable with technology. 


Learn how employees out in the field don't have to be left out in the cold. Using the Field Service Lightning mobile app, your fontline staff have all the information they need and more at their fingertips. Information about the job, knowledge articles to help, customer information, asset history and more! What more could you ask? Let Einstein Vision identify parts for them; no more scrolling through thousands of parts trying to figure out the correct one. Harness the power of artificial intelligence in your field operations!
Customer expectations continue to rise. Customer service organisations must respond by empowering every employee with the skills and tools of the future, engaging customers across every channel, and elevating the role customer service plays in creating opportunity and driving growth. See the latest innovations, such as Lightning and Einstein for Service, and hear how trailblazing executives like KONE are leveraging the Service Cloud Platform to differentiate their brands.
More information will soon follow.
More information will soon follow.
More information will soon follow.
Every month, more than 350 million active users engage with digital shopping experiences powered by Commerce Cloud - on par with and Twitter. Learn how commerce trailblazers are using the #1 commerce platform, featuring Einstein-enabled mobile experiences, to connect and unify every point in the shopping journey.
More information will soon follow.
More information will soon follow.

Join us to learn about the benefits of becoming an AppExchange Partner in the fastest growing B2B enterprise marketplace. The Salesforce AppExchange Partner Program helps build, market and grow your app through:

  • The market leading PaaS to develop your app or integrate with Salesforce
  • Access to our 150,000+ global customer base and Salesforce sales teams
  • World class partner marketing and Salesforce events to drive new business across multiple markets and industries
Marketers; do you ever feel like you're a passenger on the great revenue roadtrip? Would you prefer to be in the drivers seat? Get the keys and gain control of your Marketing ROI with Marketing Automation. Find and nurture more leads, help sales close deals and maximise ROI. Join Salesforce marketer Merinda Peppard as she uncovers how she uses marketing automation to drive sales and marketing alignment.

Closing Keynote with Baman Motivala, Area Vice President Nordic at Salesforce and guest speaker Dr. Vivienne Ming, neuroscientist, technologist and entrepreneur. In Dr. Ming's session we will cover AI and cognitive neuroscience and how we best prepare for an uncertain future where machines will become a dominat force in our everyday lives.

In this keynote you will also hear from Dilsa Demirbag-Sten, founder and Secretary-General of Berättarministeriet, a non-profit creative writing centre where children and youths immerse themselves in different forms of storytelling. The organization offers free creative writing workshops in socially deprived communities and their mission is to contribute to equality through the written word. 

Don't miss your chance to discover how the power of the Customer Success Platform and the world's smartest CRM can help you be your best.