“Bobbi” Six Months On: How the UK’s First Police AI Agent Is Transforming Community Access to Policing

Six months after Thames Valley Police and Hampshire & Isle of Wight Constabulary launched Bobbi, the UK’s first police AI agent as an additional contact channel, the forces are realising how AI can expand access to support while enabling officers and staff to focus on the people and situations that need them most.

Built on Agentforce, Bobbi is helping manage the equivalent of 14,000 citizen contacts annually across both forces and freeing an estimated 3,266 operational hours each year. The results mark a significant milestone for policing and the communities both forces serve, demonstrating the growing role AI can play in supporting vital public services across the UK.

“This is a pioneering moment in policing,” said Chief Superintendent Simon Dodds from the Joint Operations Unit for Thames Valley Police and Hampshire & Isle of Wight Constabulary. “Bobbi has allowed us to rethink how we manage non-emergency demand, ensuring our officers and staff can focus on the people and situations that need them most.”

“Bobbi proves that the Agentic era is here, protecting lives right now,” said Zahra Bahrololoumi, CEO of Salesforce UK&I. “With Agentforce, our police forces have shown what it means to put communities first. This is what responsible public sector AI looks like: extending human capability, strengthening trust between citizens and services that protect them, and reaching those who never felt able to ask for help before.”

Six Months of Impact, for Policing and Communities

Following rigorous testing and piloting over 12 weeks, Bobbi has quickly become an established part of the forces’ digital front door, with citizens rating the experience 4.6 out of 5.

Since launching in November 2025, Bobbi has handled 200 non-emergency conversations a day. Approximately 45% of contacts are fully automated, while Bobbi securely supports and routes the remaining enquiries through the most appropriate channels. The result is a discreet, always-on service that gives every member of the public a way to ask questions, seek advice, and be guided to the right support, whenever they need it. Bobbi is also handling enquiries in multiple languages, opening police services to communities who may have faced additional barriers to seeking support.

The impact, however, extends far beyond the operational. Every day since launch, at least one high-harm offence has been identified by Bobbi and escalated to a human operator. On average, two cases of violence against women and girls (VAWG) are identified and routed for human intervention daily. That means when an officer picks up, they can focus entirely on the person in front of them.

This is where AI can be a game-changer in the services that protect our communities. By using AI responsibly, we’re making services more accessible and giving officers and staff better tools to deliver timely, informed responses.

Mike Lattanzio, Chief Digital & Information Officer at Thames Valley Police

“This is where AI can be a game-changer in the services that protect our communities,” said Mike Lattanzio, Chief Digital & Information Officer at Thames Valley Police. “By using AI responsibly, we’re making services more accessible and giving officers and staff better tools to deliver timely, informed responses.”

Reaching the People Who Wouldn’t Have Called

The first six months have also demonstrated a powerful, unexpected trend: Bobbi is reaching people who would never have picked up the phone to call 101 in the first place.

Shortly after launch, Tom Boyd, Digital Product Manager, received a handwritten letter from a woman whose son was experiencing problems at school. Unsure whether it constituted a crime and reluctant to call police, she talked it through with Bobbi instead. The AI agent explained what did and didn’t constitute a criminal matter, outlined how to report it if needed, and directed her to relevant support organisations.

“She sent a little handwritten note thanking us for creating Bobbi,” said Boyd. “She didn’t want to bother the police by ringing them on 101, but she was happy to speak to the agent and get some advice.”

That instinct, to not want to be a burden, or to feel unsure whether a problem is worth reporting, is common. Bobbi is quietly changing that, building new pathways between citizens and the police that didn’t exist before. 

In another instance, a 16-year-old boy whose father was making threats at home could not risk making an audible phone call. He opened Bobbi on his device and typed out what was happening. Bobbi immediately detected the risk, flagged it to a human supervisor, and offered a seamless handoff to a live web chat operator, who dispatched officers. They arrived and de-escalated the situation, a critical safeguarding intervention that previously might not have reached anyone in time.

“What’s been particularly powerful and unexpected,” said Chief Superintendent Simon Dodds, “is seeing how these services can help people access support in ways they may not have felt able to before.”

The technology underpinning Bobbi – Salesforce Agentforce 360, Data 360, Experience Cloud, Agentforce for Public Sector, and MuleSoft – integrates directly with legacy policing systems, eliminating duplicate data entry and enabling  officer replies to reach citizens without manual intervention.

Grounded in 91 verified knowledge articles, Bobbi cannot access the open internet or unverified sources, and every response is capped at 350 words, designed to be professional, accurate, and empathetic. 

The forces are developing additional internal agents, including tools for HR, giving officers and staff better support behind the scenes as well as on the frontline. Humberside Police, which also deployed Bobbi as part of the initial trial, worked in collaboration with Hampshire and Isle of Wight Constabulary and Thames Valley Police, combining skills and knowledge across all three forces to build and expand the tool for their local communities.

“The success of Bobbi over the last six months marks a paradigm shift in how citizens interact with vital public services. This is a first for UK policing, and I’m confident other forces will follow,” said Mike Lattanzio.

Learn more:

• Read more about how Bobbi is transforming policing in the UK
• Learn more about Agentforce and Data 360
• Read all Agentforce World Tour London news