AI and Trusted Data Will Make Every Irish Business Smarter

Every business leader today knows they need to make major investments in artificial intelligence (AI) to fuel growth and strengthen customer relationships. They see AI as the tool to augment their people and drive more productivity.

At the foundation of this exciting new frontier is data, and how to use it effectively and responsibly to power AI. When you bring together all of your business and customer data into one place for AI, customers can see high efficiency gains. 

However, businesses ‌have concerns around privacy, accuracy, and safety. At Salesforce, we hear customers asking how they can trust the source of data, and how they can securely manage it. Generative AI is creative and vibrant — but it sometimes gets things wrong.

In addition, 62% of business leaders say their organisation isn’t yet equipped to harmonise data systems to fully leverage AI, which is impeding the transition and further heightening the strain on their teams.

Showcasing Ireland’s innovators 

At Salesforce Ireland’s Innovation Day in Dublin, customers will share their inspiring AI innovation stories and how they’re building trusted customer relationships. Leading organisations Bord Gáis Energy, Brown Thomas and Accounts IQ will join us on stage to demonstrate how they are accelerating their digital transformation journeys with Salesforce.

• Bord Gáis Energy, one of Ireland’s leading energy suppliers, is working towards improving customer satisfaction and boosting operational efficiency with Salesforce. Bord Gáis Energy are already seeing the benefits of improved efficiency through campaign management, leveraging Marketing Cloud. 
• Luxury fashion retailer Brown Thomas is using Salesforce to create personalised customer experiences that enhance loyalty. Commerce Cloud provides journeys that are consistent and engaging across digital channels, and gives teams real-time visibility of online transactions and products across its warehouse and stores. Marketing Cloud is transforming key stages in the customer relationship, such as order updates and wishlist reminders. All of this is enabling Brown Thomas to efficiently expand its operations and pursue new growth opportunities.
• Cloud-based account software company AccountsIQ is using Salesforce to scale its customer service and onboarding as its business grows at pace. Service Cloud will be equipping its service agents with AI to enhance self-service and knowledge, increasing productivity across teams.

Powering trusted AI engagements 

For 25 years, Salesforce has been focused on helping businesses better connect with their customers. 

We’re laser-focused on delivering the AI that gives our customers what they want– higher productivity, higher value customer relationships and higher margins. And confidence that their data is secure and trustworthy.

With the Einstein 1 Platform we’re helping all our customers get to AI and become smarter, and with Data Cloud we’re bringing all their data together. Data Cloud processes two trillion records every month and continues to power all CRM and AI engagements across sales, service, marketing, commerce, and more. 

We’re clear that our customers’ data is not our product — and it never has been. That’s never been more important than right now. Our customers know that trust is our #1 value and that we’ll always lead with ethics and transparency.

We’re successful when they can make their customers successful. We’re excited to bring some of Ireland’s biggest brands into the future with innovative products that are relevant, integrated, and easy to use. This is just the start of our journey with CRM, AI, data and trust.

More information

• Learn about Ireland Innovation Day
• Learn how Salesforce’s Einstein 1 Platform transforms customer experiences with CRM, AI, Data, and Trust
• Learn more about Salesforce Tower Dublin