Built on Salesforce’s trusted platform, Life Sciences Cloud introduces an out-of-the-box, agent-first application to unify teams on the complex clinical-to-commercial journey and accelerate patient access to life-enhancing therapies, at scale

Life Sciences Cloud for Customer Engagement provides a consumer-grade mobile experience with enterprise-grade security, making it easier to capture the attention of busy healthcare professionals and provide essential treatment information to help improve the quality of care

Fidia will use Life Sciences Cloud to connect end-to-end engagement and get therapies to market faster, from trials and medical affairs to sampling and benefits verification

Salesforce today announced the availability of Life Sciences Cloud for Customer Engagement, extending the Life Sciences Cloud portfolio with a new agent-first solution that revolutionizes the way life sciences companies interact with healthcare professionals (HCPs). The new module aims to solve a critical industry challenge: Burnt-out physicians have 75% more information per drug to parse through than a decade ago, but barely a third of HCPs feel their needs are being met and continue to cite feeling spammed by pharmaceutical and medical device organizations. Amid rising scrutiny and pipeline pressures, Life Sciences Cloud employs digital labor to cut through the noise, drive meaningful engagement, and help close care gaps.   

Whether it’s sales, marketing, and reimbursement teams or medical sciences liaisons (MSLs) and screening investigators, Life Sciences Cloud creates a cohesive experience across departments. Agentforce helps reimagine how drugs and devices are discovered, approved, accessed, and administered, allowing people to focus on the uniquely human aspects of healthcare.

Built natively on Salesforce’s deeply unified platform, Life Sciences Cloud for Customer Engagement goes beyond traditional CRM and delivers a consumer-grade, conversational user experience with enterprise-grade security directly in the flow of work, so reps can make the most of their limited time with overwhelmed practitioners. And with audio-dictated notes, advocacy scoring, radio-like spotlights, and concise account summaries, on-the-go reps can unlock 24/7 access to vital information to help HCPs best treat their patients. 

Innovation in Action: An Agent-First, Enterprise-Wide Approach

• Agent-First Mobile Experience: In contrast to the conventional experience of clicking through several tabs and apps to find information, Agentforce for Life Sciences will offer an intuitive, conversational interface with voice-activated account prep, territory ratings, podcast-style recaps, and talk-to-text meeting wrap-ups accessible via both web and mobile to optimize reps’ brief face time with HCPs.
  • In just a few taps, reps can access smart summaries to get everything they need from a single pane or use natural language and speech commands to filter across objects instead of having to swipe through multiple screens and without requiring an internet signal.
  • A field rep can get a hands-free, narrated overview of previously logged interactions and recommended content with citations or follow-up actions with automated call logging and spoken-note conversion while in transit from the doctor’s office. When cancellations occur, Agentforce can quickly alert and suggest a pivot to high-potential HCPs nearby using dynamic routing and rescheduling to repurpose unexpected spare time for new business opportunities.  

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• AI-Enabled Compliance: Hosted on Salesforce’s Hyperforce infrastructure, the solution inherits the Trust Layer and zero copy integration — which helps protect sensitive data, grounds AI in reliable information, and assists customers in meeting global privacy and healthcare regulatory mandates such as HIPAA, GxP, and GDPR. Rather than being a barrier to compliance, Agentforce serves as an enforcement tool to help avoid misinformation, maintain brand reputability, and maximize revenue.
  • With regulated content management, organizations will be able to take advantage of version control; AI-assisted Medical, Legal, and Regulatory (MLR) reviews; and secure distribution to help ensure that everything from patient websites to digital brochures are scientifically accurate, medically appropriate, and ethically sound. Integrated with Marketing Cloud Next, they will be able to generate bespoke campaigns and segments to target with resonant content.   
  • Unlike current methods, which require extensive paperwork and ongoing risk maintenance, Salesforce provides an electronic, pre-validated engine with automated test evidence and “validation as a service,” reducing computer system validation timelines and the need for costly manual effort. 
  • Agentforce acts as a personal assistant cataloging audit trails for tracking and traceability and capturing consent via 21 CFR Part 11-ready e-signatures to help safeguard governance across in-person, virtual, and hybrid visits. Reps can scan product barcodes from their tablet, and Agentforce can automatically apply limits based on geographic restrictions when logging deliveries and flag mentions of off-labeling to help ensure visits are properly conducted and recorded.  
  • Guided by configurable guardrails, Agentforce can answer routine questions and triage therapeutic, device, or related medical info requests with seamless handoff to a human as needed. With predetermined permissions based on policies and roles, organizations can control which fields a given user can or can’t see to keep sensitive information protected.  

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• Consumer-grade UI with Actionable Insights: Underpinned by Data Cloud and MuleSoft, the easy-to-navigate interface highlights account status and recommended actions to accommodate specialties, affiliations, feedback, and preferences. 

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Whether they’re in a hospital basement or remote clinic without Wi-Fi, personnel can quickly review engagement history, Rx trends, and relevant news right from their homepage.  

• Using curated multimedia presentations, Agentforce will help reps educate HCPs on their product with the most impactful talking points and MLR-approved research and promotional content, for MSLs and sales respectively, noting the time spent on each slide and gathering input throughout.   
• With interactive Tableau dashboards that provide visibility across all channels, leaders can quickly identify delays in CAR-T manufacturing or surgical inventory shortage and find next-best alternatives. Prompted with visualizations like a spike in rejected prior authorizations, Agentforce can  help reimbursement managers to educate HCPs on copay programs or changes in insurance coverage to help boost patient adoption and adherence. 
• The new app will be available exclusively on Apple’s iPad.* The power, portability, and versatility of the iPad lineup enables customers to do their best work, using the tools they know and love. Life Sciences Cloud on iPad allows for a seamless user experience, enabling users to engage with healthcare providers in an easy-to-use mobile format.

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• Always-on, Personalized Service: HCPs, pharmacists, and key opinion leaders (KOLs) can get faster responses to their medical inquiries, sample requests, or training materials in real time, synced across different channels like face-to-face, webinar, social, or email and measured for effectiveness, bridging the gap between clinical and commercial functions with on-demand service.
  • Using retrieval-augmented generation (RAG), Agentforce can quickly search thousands of medical diaries and internal documentation to respond or initiate a Slack swarm about administration techniques, contraindications, efficacy, dosage, and more.
  • With connections like athenahealth and Viz.ai, HCPs will be able to inform patients at the point of care about available assistance programs and help them enroll without having to leave the Electronic Health Record (EHR).

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• From a personalized portal, HCPs can request demonstrations, chat with an MSL, or detail adverse events to pharmacovigilance for quality control and timely reporting to the appropriate government agencies. This helps to ensure they have quick access within their workflow in the exact moment of need, reducing friction and care disparities.

A Single Source of Truth, Unifying Teams from Lab to Launch

Life Sciences Cloud for Customer Engagement is the final piece that brings together the full lifecycle of commercial, medical, and market access teams with patient services and clinical trials. Now, critical business functions from study site selection and payer formulary negotiation to precision therapy orchestration and support programs can be streamlined and AI-powered, resulting in an estimated 30% faster collaboration.**  

Complemented by a global alliance of internal and external specialized systems integrators; data providers like H1, MedPro Systems, and ZS; and implementation partners, Salesforce has a clear path for customers to upgrade from legacy vendors. By accelerating the time it takes for diagnostics, medications, and equipment to obtain clearance and get safely into the hands of healthcare institutions, organizations can encourage earlier detection, order the right interventions, and prevent disease for a healthier world. 

Customer Perspectives

Fidia joins the growing list of early adopters and plans to use the new solution to improve access to treatment and get patients on life-enhancing therapies faster. 

The adoption of Salesforce Life Sciences Cloud with the CRM and Data Cloud program still underway is representing a turning point for Fidia Farmaceutici.

Emanuele Peron, CIO & Head of Digital Transformation, Fidia Pharma

“The adoption of Salesforce Life Sciences Cloud with the CRM and Data Cloud program still underway is representing a turning point for Fidia Farmaceutici: By progressively unifying HCP engagement and the quote-to-order cycle on a single, compliant platform, we are building a scalable data foundation for omni-channel execution and AI-driven insights, increasing the efficiency and agility of our commercial teams, and strengthening relationships with healthcare professionals, with the ultimate goal of improving patient outcomes.” – Emanuele Peron, CIO & Head of Digital Transformation, Fidia Pharma

Availability:

• Life Sciences Cloud for Customer Engagement is generally available through Salesforce as well as on the Apple App Store® starting October 11, 2025. This includes Smart Summaries, Key Account Management, and Intelligent Content. Full release notes will be updated at GA.
  • The app will also be available on AWS Marketplace starting later this year.
• Podcast Stories, Agentforce Voice, and AI-enabled compliance will be available starting February 2026.
• Regulated Content Management and Marketing Cloud Next integration are expected in late 2026. 
• Integrations with H1, MedPro Systems, Viz.ai, and ZS are generally available or configurable today. 

Learn more:

• Register for Dreamforce to see the launch in action
• See the latest insights from our survey of more than 400 life sciences leaders
• Learn more about Life Sciences Cloud for Customer Engagement
• Discover how Salesforce is leading the next era of life sciences transformation
• Hear from some of the 70-plus organizations who selected Life Sciences Cloud
• Get a sneak peek of the Life Sciences Cloud roadmap and transition framework
• Read about Salesforce’s open ecosystem and dedicated partner network

*Life Sciences Cloud is supported on iPad, iPad Air, and iPad Pro models running iPadOS 18.6 or later.

**2025 Salesforce Success Metrics Segment Highlights study. Data is from a survey of 300 biotech, pharma, and medtech Salesforce Platform customers across the U.S., Canada, U.K., Germany, France, Australia, India, Japan, and Brazil, conducted from June 17 to July 4, 2025. Results were aggregated to determine the average perceived customer value from the use of Salesforce. Respondents were sourced and verified through a third-party B2B panel. 

This article may include references to services or features that are still in development and are unreleased. Customers should make their purchase decision based on fully released and available features.