Cross-Cultural Solutions Uses Salesforce.com to Support Rapid Global Growth

Salesforce.com provides complimentary licenses to non-profits as part of ongoing global initiative to build the capacity of non-profit organizations through technology solutions

SAN FRANCISCO, Calif. — February 1, 2006 — Salesforce Foundation, the global leader in integrating philanthropy and business, announced today that Cross-Cultural Solutions, a recognized leader in the field of international volunteering, is using salesforce.com's award-winning CRM service to support its global expansion. Cross-Cultural Solutions relies on Salesforce to manage volunteer recruitment, alumni communications, and program planning to more efficiently facilitate the organization's fast-growth. The corporate standard for all of the organization's offices across twelve countries, salesforce.com allows executives of Cross-Cultural Solutions to access real-time, comprehensive data to more effectively determine resources, Home-Base needs and volunteer placement.

Licenses were donated to Cross-Cultural Solutions of America by salesforce.com with program support provided by the Salesforce Foundation. The leader in fully integrating business and the community, the Salesforce Foundation is chartered with helping salesforce.com execute their goal of donating 1 percent of their product to the community annually, 1 percent of founding equity to community programs and 1 percent of employee working hours to volunteerism. To this end, the Foundation has teamed with salesforce.com to provide their award-winning CRM service, as well as training, administration and support services, at no cost to more than 750 nonprofit and nongovernmental organizations worldwide. The program, which has saved nonprofit organizations over $7 million in product and services since its 1999 launch, enables these organizations to streamline business processes in order to focus efforts on community service success.

"Every single member of Cross-Cultural Solutions depends on the Salesforce application. All inquiries, whether from clients, volunteers, or donors, come into Salesforce, and each country officer depends on the real-time, centralized information to make important decisions about programs and resources," said Steve Rosenthal, Founder and Executive Director, Cross-Cultural Solutions. "The advanced reporting functions allow our executives to closely track enrollment, volunteer deployment, and program capacity. The information enables us to determine when we need to establish a new Home-Base or where our asset distribution priorities should be. With over 200,000 contacts now and 2,000 new volunteers per year, there is no doubt that Salesforce is a critical part of our organization's growth and success."

Cross-Cultural Solutions initially implemented salesforce.com in 2003 to maintain contacts and track potential donors and volunteers. Recognizing Salesforce's ability to allow the organization to work more effectively, Cross-Cultural Solutions now uses Salesforce to help plan and execute all alumni communications and recruitment campaigns. "Salesforce.com has empowered us to achieve the mission of Cross-Cultural Solutions to encourage and facilitate the sharing and understanding of different cultures and through that, to achieve meaningful global change," said Rosenthal. "The value of Salesforce to our organization is incalculable."

As part of salesforce.com's commitment to employees donating 1 percent of their work time to volunteerism. Salesforce Foundation has arranged for salesforce.com employees to volunteer hands-on at Cross-Cultural Solutions Home-Base abroad. Salesforce.com employees have helped lead workshops at the Pestalozzi School of Special Education, a school for mentally-disabled children and adolescents in Bahia, Brazil and volunteered at a nursing home in Cartago, Costa Rica, caring for abandoned senior citizens. Salesforce Foundation plans to continue to embed salesforce.com employees in Cross-Cultural Solutions' programs in addition to providing on-demand CRM applications.

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