author title
Digital Content Strategy Senior Lead, Salesforce
My Background
Christian Sabogal is a Digital Content Strategy Senior Lead at Salesforce, working at the intersection of web strategy, analytics, user experience, and content strategy to improve decision journeys and performance. He enables AI adoption through scalable web workflows and shared frameworks.
My Expertise
Christian specialises in web strategy, with a focus on global navigation and wayfinding—helping enterprise websites make complex information easier to find, understand, and act on. He combines information architecture, analytics, intent modeling, and quality standards for AI-enabled experiences to improve user journeys and conversion performance.
