
Salesforce Staff
Salesforce is the #1 AI CRM. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

Discover what an invoice is, its key roles in business, types, and effective invoicing tips to streamline cash flow and maintain healthy financial management.
Hyper-personalise marketing communications and boost audience engagement with the segmentation, targeting, and positioning (STP) model. Know all about in this STP guide.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
Learn to read and use an income statement to assess a company's financial health. Understand its key components, and practical applications in decision-making.
Just-in-Time (JIT) inventory management, its benefits, methodology, and challenges. Learn how JIT reduces waste and boosts production efficiency.
Learn about sundry debtors in accounting, their importance, and how effective management ensures business financial health and customer satisfaction.
Both service and field service organisations are increasing their investment in AI to meet rising customer expectations and unlock revenue-generating opportunities, according to new research from Salesforce’s sixth State of Service report. Gathering insights from over…
Discover what a salary slip or payslip entails, including its importance for managing finances, tax filing, budgeting, and applying for loans.
Optimise sales meeting agendas with a template. Efficiently engage teams, discuss updates, and set clear next steps—maximise time and drive results.