AI From A to Z: The Generative AI Glossary for Business Leaders Ashley Eusanio June 29, 2023 Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI. Artificial Intelligence Future of Work How To Build a Data Culture: What Leaders Need To Know Candra McRae April 13, 2022 If institutional knowledge and gut feel guide your decisions, your company risks getting left behind. Here’s what to do instead. Future of Work Artificial Intelligence Customer Satisfaction What Can and Can’t Be Automated in Customer Service? Abhay Kacker March 17, 2022 Automation can help boost your customer service in many ways, but isn’t always the solution. Here is what can and can’t be automated. Customer Service Service Customer Relationships Marketing 5 Ways Artificial Intelligence Is Changing Advertising Sales Martin Kihn February 18, 2022 AI can help advertising sales professionals improve both effectiveness (how their product works) and efficiency (speed and productivity). Marketing Advertising Digital Advertising Future of Work Being Human in the Time of Automation Brian Solis January 7, 2022 Robots are coming for all of us, but that doesn’t mean we’re all out of a job. Here’s how to differentiate yourself with your humanity. Future of Work Service Artificial Intelligence Service Cloud AI Is Here and It’s Rewriting the Way Call Centres Work Rahul Gupta December 20, 2021 Learn about the six ways AI can be used in call centres to optimise employee efficiency and drive customer satisfaction. Einstein Service Artificial Intelligence Future of Work 5 Tech Trends Shaping the Future of Financial Services Salesforce December 6, 2021 Web 3.0 is the next phase of the evolution of the Internet. Here're five ways it’ll affect the financial services industry. Infographics Financial Services Artificial Intelligence Customer Experience How To Scale Your Customer Service With Chatbots Salesforce October 14, 2021 Read about how to use customer service chatbots to handle simple tasks and free up your service teams to work on more complex problems. Customer Service Service Customer Relationships Customer Experience How To Create Impactful Customer Experiences With Ethical AI Rob Newell September 29, 2021 AI can help businesses in many ways — but only if it’s built on a foundation of trust and transparency. Salesforce’s Rob Newell explains. Customer Experience Thought Leadership Artificial Intelligence Agentforce Sales How to Build an Integrated Real Estate CRM for Tenant Management Pardha Sardhi K September 28, 2021 Here’s how you can use Salesforce to build an integrated real estate CRM for tenant management in five steps. CRM Digital Transformation Pardot
AI From A to Z: The Generative AI Glossary for Business Leaders Ashley Eusanio June 29, 2023 Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI. Artificial Intelligence
Future of Work How To Build a Data Culture: What Leaders Need To Know Candra McRae April 13, 2022 If institutional knowledge and gut feel guide your decisions, your company risks getting left behind. Here’s what to do instead. Future of Work Artificial Intelligence
Customer Satisfaction What Can and Can’t Be Automated in Customer Service? Abhay Kacker March 17, 2022 Automation can help boost your customer service in many ways, but isn’t always the solution. Here is what can and can’t be automated. Customer Service Service Customer Relationships
Marketing 5 Ways Artificial Intelligence Is Changing Advertising Sales Martin Kihn February 18, 2022 AI can help advertising sales professionals improve both effectiveness (how their product works) and efficiency (speed and productivity). Marketing Advertising Digital Advertising
Future of Work Being Human in the Time of Automation Brian Solis January 7, 2022 Robots are coming for all of us, but that doesn’t mean we’re all out of a job. Here’s how to differentiate yourself with your humanity. Future of Work Service Artificial Intelligence
Service Cloud AI Is Here and It’s Rewriting the Way Call Centres Work Rahul Gupta December 20, 2021 Learn about the six ways AI can be used in call centres to optimise employee efficiency and drive customer satisfaction. Einstein Service Artificial Intelligence
Future of Work 5 Tech Trends Shaping the Future of Financial Services Salesforce December 6, 2021 Web 3.0 is the next phase of the evolution of the Internet. Here're five ways it’ll affect the financial services industry. Infographics Financial Services Artificial Intelligence
Customer Experience How To Scale Your Customer Service With Chatbots Salesforce October 14, 2021 Read about how to use customer service chatbots to handle simple tasks and free up your service teams to work on more complex problems. Customer Service Service Customer Relationships
Customer Experience How To Create Impactful Customer Experiences With Ethical AI Rob Newell September 29, 2021 AI can help businesses in many ways — but only if it’s built on a foundation of trust and transparency. Salesforce’s Rob Newell explains. Customer Experience Thought Leadership Artificial Intelligence
Agentforce Sales How to Build an Integrated Real Estate CRM for Tenant Management Pardha Sardhi K September 28, 2021 Here’s how you can use Salesforce to build an integrated real estate CRM for tenant management in five steps. CRM Digital Transformation Pardot