When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
Using a cloud-based system, you can collect data from disjointed ERPs, organise it to provide a single source of truth, and put it to work.
