Marketing Cloud

These marketing trends show how marketers’ use of customer data is changing. Find out the latest trends in our State of Marketing report.

Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.

Learn how the latest Marketing Cloud release can optimise your use of data for personalised customer experience.

Two Salesforce product marketing experts explain the many advantages of the customer data platform (CDP) in sixty seconds.

Salesforce email marketers share tips for creating emails that get opened and read, mistakes to avoid, how to personalise emails, and more.

Learn more about the Salesforce tools that help small and medium-sized businesses find, win, and keep customers in 2022.

Find out how CITEM pivoted to support businesses in the Philippines as physical trade shows paused.

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.

Learn the strategy you need to set goals, know your audience, and measure your KPIs for an effective digital marketing plan.

The COVID-19 pandemic forced SEEK Asia to redo its marketing plans. Here’s how the team used customer data and empathy to help thousands of job seekers.