Marketing

Two Salesforce product marketing experts explain the many advantages of the customer data platform (CDP) in sixty seconds.

CRM will help you deliver better sales, marketing, and service. Find out how CRM can help your business win more customers.

Spring ’22 Release (product release) is now generally available. Maximise your Salesforce ROI with the hundreds of new features and updates.

AI can help advertising sales professionals improve both effectiveness (how their product works) and efficiency (speed and productivity).

Salesforce email marketers share tips for creating emails that get opened and read, mistakes to avoid, how to personalise emails, and more.

Slack is a powerful tool for cultivating community in your company and beyond. Here’s how to build communities the right way.

Dr. Nicco Tan, VP of Marketing at Resorts World Genting, discusses the state of marketing and the skills marketers should be building now.

Salesforce Lead Solutions Engineer Adam Wise explains how to achieve a big improvement to your overall marketing ROI with CRM automation.

Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey.

Read about six of the ways Pardot helps small businesses automate their marketing, engage with customers, and convert more leads.