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What Is Dreamforce? Everything About the AI Event of the Year

Find out about Dreamforce 2023 and how its focus on AI, data and CRM will transform your approach to business and innovation. Whether you’re attending in person in San Francisco or signing up for the virtual experience via Salesforce+ across Asia Pacific, here’s what you can expect.

So what is Dreamforce? The short answer is that it’s the largest software conference in the world. But that doesn’t come close to doing it justice — Dreamforce isn’t like any other conference. For our Trailblazers — our community of customers, partners, and employees — it’s a much-anticipated highlight of the year. For those who are new to Salesforce and what we do, it’s an unmissable opportunity to connect, learn, have fun, and give back. 

And this year our focus on artificial intelligence (AI), data and CRM will be paramount. For businesses grappling with the incredible challenges and opportunities presented by AI, Dreamforce is a goldmine of expertise and insight along with new AI-powered product launches you won’t want to miss. 

And if you can’t attend the in-person event in San Francisco? Don’t worry. Tune in to ​​Dreamforce: The Asia Pacific Edition to get access to a special Asia Pacific Edition of the Dreamforce Main Keynote. When you register, you’ll also gain access to the entire Dreamforce schedule, broadcast live on Salesforce+.

Dreamforce: not just another tech conference

Anyone who has attended Dreamforce will tell you it’s a truly unique experience. It’s a vivid combination of innovation and inspiration, featuring:

  • unmissable advice from industry rockstars on how to unite your teams around your customer
  • unforgettable shows from, well, actual rockstars (hello, Foo Fighters!)
  • deep dives into the AI-powered technologies that are transforming business and empowering staff
  • exciting new product announcements
  • fireside chats with a diverse range of leaders and thinkers
  • plenty of opportunities to give back, along with practical advice about how to use your business as a platform for change 

Your Dreamforce FAQs answered

When and where is Dreamforce?

Dreamforce 2023 takes place September 12–14 in San Francisco, and on Salesforce+ — our free streaming service available to audiences all over the world. You can watch a special version of the main keynote by tuning in to Dreamforce: The Asia Pacific Edition. And that’s not all — you can catch the highlights of Dreamforce wherever you are with hand-picked on-demand sessions on Salesforce+.

Who goes to Dreamforce?

Every attendee will find something to take away from Dreamforce — no other tech event provides so many hands-on learning opportunities to help build the future of business, together. 

Our community includes professionals from every level and every industry. You’ll connect with the most innovative brands in the world, visionaries and changemakers, executive leaders from companies of five to the Fortune 500, Salesforce employees and experts, and Trailblazers who are MVPs at what they do, and those who are just starting their journey. 

We host many other events throughout the year, including TrailblazerDX, which slants toward Salesforce administrators, developers, and architects, and Connections, which attracts marketing, customer service, and commerce professionals.

Can’t make it to San Francisco? Don’t worry — we’ve got you covered

Join the Asia Pacific Edition on Salesforce+ to access the best of Dreamforce.

Dreamforce sounds big. How is Salesforce addressing its core value of sustainability?

At Dreamforce we’re committed to creating a sustainable, low-carbon future and accelerating the world’s journey to net zero. Each year, we make every effort to have a more sustainable Dreamforce. This year, we are proud to limit non-sustainable swag; provide carbon-friendly menus, eco-friendly packaging and refillable water stations; and offer onsite attendees the opportunity to offset their travel-related emissions. We will also feature luminary speakers and hands-on demo stations that will educate and enable you to take climate action.

What can I expect from Dreamforce?

So much! Here’s a handy breakdown of what your Dreamforce experience might look like.

Learning at Dreamforce

At its core, Dreamforce is a learning experience. Whether you’re front row or watching later on Salesforce+, you’ll learn about the latest innovations from our partners, our visionary speakers and from each other. And you’ll be able to apply those lessons to your own experiences, take those learnings home and transform your business.

Being inspired at Dreamforce

Looking for inspiration? You can count on Dreamforce to deliver. Our guest lineups are legendary and in the past have included industry pioneers and thought leaders like Dr Jane Goodall talking about a sustainable global future, Thankyou’s Justine And Daniel Flynn on pairing profit and purpose, Tristan Harris from the Center for Humane Technology advising on ethics in artificial intelligence, and Yaroslav Ivakhno from the Ukrainian Red Cross Society sharing strategies for doing good fast in a crisis.

And the inspiration doesn’t just come from big name headliners. Often the most memorable moments are from other attendees — Trailblazers upping their skills and seeing their impact play out.

Giving back at Dreamforce

Salesforce is built on Trust, Customer Success, Innovation, Sustainability and Equality. We believe amazing things happen when we work together to help others. Each year at Dreamforce we partner with nonprofits to bring attendees opportunities and activities that make an impact in our community and help the people who need it most. And if you’re looking for ways your business can be a platform for change, Dreamforce is a goldmine not just of inspiration but of actionable advice and insights. 

Having stacks of fun at Dreamforce

When it comes to fun, making new friends and building your community, Dreamforce sets a high standard. When Trailblazers get together it’s like an epic family reunion. Expect an inclusive, collaborative, and welcoming environment where dancing is encouraged — so feel free to bring your whole, authentic self. 

Dreamforce 2023 is the AI event of the year

Ready for deep dives into the future of AI for businesses? Get prepped with our A to Z of AI.

Which events should I look out for?

With so much on offer, it’s hard to go wrong — but we’ve got a few tips to get you started.

  • Want to hear from local industry legends and thought leaders? There are 27 Salesforce customer speakers from across the Asia Pacific region, across 29 sessions.
    • If you’re looking for speakers from Australia, get ready for unmissable insights from customers including the Department of Health and Aged Care, Norths Collective, NAB, Endeavour Energy, Fisher & Paykel, Origin Energy, PaySauce, Rapid Response, ResMed, Sutton Tools, and P&N Bank. 
    • Check out our eight amazing speakers from the ASEAN region with customers including Jollibee, MTI Singapore, Cebu Pacific Air, Cloud Jedi, Petronas, and Tanaga Nasional Berhad. 
    • And from India, look for speakers from customers like Air India, Sony Pictures Network India, Titan Company Limited and Asian Paints.

Need a break? We hear you! There’s a lot to take in. Kick back in the APAC Lounge or do a spot of networking. 

When you’re ready to dive back into the action, we’ve got exclusive executive workshops and networking events on offer.

Where do I sign up for Salesforce+?

Register for free right here so you don’t miss out on Dreamforce: The Asia Pacific Edition, exclusive interviews, new product announcements and deep dives into AI, data-driven decision making, and CRM.


Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, blockchain, voice, and artificial intelligence—to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

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