One of the reasons Singtel chose Salesforce is its preference for Software-as-a-Service (SaaS) over on-premise solutions. Chen Hong, CIO, Group Enterprise IT & Business Transformation Office at Singtel, shared that time to market factors into this preference.
“Choosing SaaS solutions speeds up time to market and with Salesforce we can take advantage of new feature releases three times a year,” said Chen Hong.
Singtel partnered with Salesforce Professional Services to leverage the team’s platform expertise and maximise the value of the deployment. This included re-engineering Singtel’s processes to adapt to Salesforce best practice garnered from experience with many other customer implementations. It was a complex implementation, but Singtel and the Professional Services team worked collaboratively to overcome each challenge as it came. The close partnership helped speed up time to value and enabled Singtel’s internal team with Salesforce skills and knowledge to manage the deployment on an ongoing basis.
“We all know transformation journeys are never easy, but we had a great partnership with Salesforce Professional Services and whenever there was an issue we faced it together and found the best way to solve it,” said Chen Hong.
Singtel has leveraged content from Trailhead to provide remote training on Salesforce and onboard its global teams. The training includes bite-sized learning materials which have made it easy for teams to upskill from anywhere.
Lim shared that the frictionless experience provided by Salesforce also helped to drive adoption. “Sometimes you implement a system and have to chase people to use it, but Salesforce has been intuitive to learn and we keep hearing about new ways it has enhanced the life and productivity of our people,” said Lim.