With Marketing Cloud, the answer is yes. Campaigns can be built in a fraction of the time, which means resources can be better deployed. Personalised messages are delivered to customer segments to achieve more insightful cross- and up-sell opportunities.
Hui also believes that customers will feel better understood with targeted offers: “We are able to use Salesforce to engage them personally instead of blasting them with one-message-fits-all communications.”
HKBN turned to Kalido to assist with their Salesforce deployment, and Hui says the two companies have also bonded over their shared values, particularly their customer centricity.
"By working with HKBN to implement Salesforce Marketing Cloud, we have been able to jointly deliver a customer-centric platform that is smart, puts the customer first and generates ongoing and tangible results for the business," says Jimmy Storrier, General Manager, Asia - Kalido
“We started with a clear customer-centric strategy, and now we’re putting the technology in to enable that journey,” concludes Hui. “Our core mission has always been to make our Hong Kong a better place to live, and Salesforce is going to help us keep achieving that.”