Salesforce Tower Sydney is home to more than a world-class workplace. On Level 50, an entire floor is dedicated to helping Australia and New Zealand’s most forward-thinking organisations take the leap from AI curiosity to agentic transformation. Meet the Salesforce Innovation Centre.
Salesforce Tower Sydney, the city’s tallest office building, is designed not just for productivity, but for the kind of bold thinking that changes industries. High above the harbour, the Salesforce Innovation Centre (SIC) is where that thinking comes to life.
Sitting on Level 50, the SIC is the first of its kind in the Asia Pacific region. Today, it’s the destination for senior executives ready to move beyond the pilot and build what’s next: the Agentic Enterprise.
A place to build the Agentic Enterprise
The shift to agentic AI is real — and it’s accelerating. Businesses globally are grasping that the question is no longer whether to adopt AI agents, but how to do it at scale, with trust, and with measurable outcomes.
The SIC is purpose-built for that conversation. It’s an immersive environment for ideation, problem-solving, and thought-partnership. Here, the region’s top executives connect with Salesforce’s leading subject matter experts, thought leaders, and executives to co-create a shared vision for transformation.
Following the global momentum of Agentforce and Salesforce’s position as the #1 Agentic CRM, we’ve seen unprecedented demand from customers eager to understand how humans, agents, and platforms can work together to drive customer success. The SIC is the place for those transformational conversations — around topics like agentic strategy, trusted AI, data culture, and the future of work.
Hubs for agentic transformation across the region
The Sydney Innovation Centre welcomes customers from across the Asia Pacific region. It joins a global network of Innovation Centres in San Francisco, New York, Chicago, London, Paris, Tokyo, Amsterdam, and Munich — each one bringing executive customers together with leading experts to solve today’s toughest challenges and accelerate their journey to becoming an Agentic Enterprise.
These centres are where strategy becomes action. They’re where the vision of humans, agents, and platforms working together becomes real.
Visit the Salesforce Innovation Centre Sydney
Ready to experience it for yourself? Contact your Salesforce Account Executive to book your visit.
