Salesforce, Author - Salesforce

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The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

Salesforce's latest articles

Blog

Tired of chatbots? Time for agentic AI in customer service

Agentic AI in customer service can do more than answer questions. See how it resolves requests, takes action, and brings in reps at the right moment.

Professional reviewing B2B sales automation and RevOps analytics dashboards on multiple screens.

Blog

Merging APRA CPS 234 compliance with integrated sales tech

Consolidate fragmented sales tools into a B2B sales platform with APRA CPS 234 compliance and power growth with trusted AI.

Jennifer, Cheng Tee Foo

Illustration of a businessman working at a laptop with floating data charts and analytics icons.

Blog

APRA, Audits, AI Agents: The New CDP Test for Finance Teams

Financial services firms need a CDP to do more than marketing. Learn how to find an architecture built for APRA compliance, trust, and AI agents.

Illustration of a team analysing a CRM dashboard with charts, growth graphs, and customer support icons.

Blog

Take note: An affordable CRM isn’t always a valuable CRM

Find an affordable CRM for Australian startups that supports sales, service, marketing, AI, and long-term growth without a costly rebuild again.

Blog

Meet the Salesforce Innovation Centre Sydney

Where Agentic Transformation Begins

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