
The New 3Ps Of Marketing: People, Personalisation And Privacy
The rise of data-driven marketing, increased customer expectations, and personalisation mean it’s time to rethink the 3Ps – price, place, and promotion aren’t everything.
Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Data and Identity team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of digital marketing. Chris has been with Salesforce for four years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth. With a passion for strategy, all things data, and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence. A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Group Account Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space. Chris holds a Degree in Marketing and Management from the University of Newcastle and several industry accolades.
The rise of data-driven marketing, increased customer expectations, and personalisation mean it’s time to rethink the 3Ps – price, place, and promotion aren’t everything.
MarTech – it’s great until it’s overwhelming. Chris Jordan shares how marketers can simplify their use of technology and data.
The sheer volume of data available for the taking makes it tempting for marketers to go for a ‘gather everything’ approach. But without a strategic plan and fundamentals in place, this will result in wasted resources and poor CX.
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