Data

We surveyed 4,450 marketers on their progress with AI and where they think the industry is headed. The results point to a shift towards more personalised, customer-led marketing. Read on to learn more.

Tableau helps SMBs turn raw data into clear, actionable insights that fuel growth across sales, marketing, and service.

We’re sharing our blueprint for success, so you can build your company into an agentic enterprise, too.

Master the architectural patterns and Splunk configurations to ingest and analyse Salesforce Shield Event Monitoring data for better security.

AI is rapidly changing, and the pressure on IT leaders to move fast and stay ahead has never been greater. But while AI promises to unlock powerful innovation and empower teams, it arrives amidst growing regulatory complexity and serious compliance challenges.

Leo Da Silva, Principal Security Technical Architect, examines how a well-defined and implemented data classification strategy can support your data governance, help mitigate risks, and improve adherence to security controls.

CRM isn’t just data storage. It’s the memory, logic and governance that give AI agents the context and rules to get real work done.

Discover how we used high-quality data and smart guardrails to set up our AI Agent to be a game-changer for customer service.

Success with Agentforce requires the right people, data, and strategy. Our customer success experts share their tips to help you get started.

How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.