4 Ways New Data Cloud Features Help You Personalise Ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
What’s Stopping Australian Sales Teams From Embracing AI?
Sales is a very human discipline, so it makes sense that some sellers are hesitant about the benefits of AI. Discover how a collaborative approach with AI not only preserves but enhances the personal touch in sales, for stronger and more meaningful customer connections.
What Do the Updates to the Australian Privacy Act Mean for Your Business?
Data privacy laws in Australia are changing for the first time since 1988 in the wake of high-profile data breaches. Damien Murray, Lead Solution Engineer at Salesforce explains why businesses need to act now to comply with the updates or risk their bottom line and reputation.
Top 3 Benefits of Generative AI for Data Analytics
Understand your data. Transform your business into a productive, efficient machine with generative AI for data analytics.
Salesforce Launch Data Cloud and Marketing Cloud on Hyperforce in Australia
More than ever, keeping up to date with evolving privacy regulations to build and maintain customer trust is paramount. And with increasing emphasis on data security and storage, local data residency has become…
5 Key Behavioural Elements that Build Successful Data Cultures
While many organisations are investing a lot into becoming more data-driven, there is a gap between ambition and reality. Organisations can bridge that gap by considering five key behavioural elements.
Data Protection, Trust, and the Rise of AI Technologies
Artificial intelligence (AI) transforms how we do business within sales, marketing and service, improving productivity and customer experiences. With this exciting potential is also the need for greater security and privacy. Organisations must adopt and integrate robust trust frameworks to protect their business and their customers from cybersecurity threats.
Is Your Data AI-Ready?
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
Data-Driven Companies Perform Better by Almost Every Metric — Here’s How To Become One of Them
It's time to give everyone in your organisation the know-how to use data to make better decisions. Your business depends on it.
How to Use Data to Meet the Demand for Personalised Customer Service
Using the data that your customer service reps already have, your team can provide empathetic care for complex issues, and rely on automation to handle simple requests.