Rachael Powell, Author at Salesforce

Rachael Powell

Rachael Powell is Chief Customer Officer at Xero, with responsibility for global sales, marketing, communications and customer functions. She has previously held leadership positions in marketing, sales and HR, predominantly in digital and technology companies. A strong believer that customer experience must resonate from the inside of an organisation, Powell advocates for positive engagement programs that mobilise business strategy at scale.

Trailblazer Story

How Xero Supports Future Growth With Innovation

Rachael Powell

October 15, 2020

In a recent webinar launching the Salesforce State of Marketing Report, Xero Chief Customer Officer Rachael Powell shared how Xero’s marketing and customer experience functions have innovated in communications, support and product to help customers while strengthening Xero’s ability to weather the COVID crisis and prepare for post-COVID work.

Marketing
Customer Relationships
Customer Story