Salesforce

The age of the empowered consumer is here and it’s causing major shifts in the sales landscape. While customers are becoming more connected – giving businesses almost infinite opportunities to reach them – they’re also gaining the ability to avoid salespeople or advertising material by being able to find everything they need online.

Customer service has entered a new omnichannel era, with customers using a range of channels to connect. Hence, the customer service charter needs a rewrite.

Artificial intelligence is increasingly a part of how businesses stay competitive – they’re using it to predict customer behaviour, automate tasks, personalise customer experiences, manage supply chains and more.

The countdown is on to Salesforce World Tour Sydney 2019. With the full agenda announced for the 6 March event, there’s a lot to be excited about! From inspiring speakers and live demonstrations to customers sharing their success stories, here’s nine things to look forward to:

The key to improving your customer experience (CX) lies in ensuring your employees have a good experience (EX).