Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Data and Audiences team across Asia and India. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of digital advertising.
Chris has been with Salesforce for two years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth.
With a passion for strategy, all things data, and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence.
A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Group Account Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space.
Chris holds a Degree in Marketing and Management from the University of Newcastle and several industry accolades.
Chris Jordan guides us through data fundamentals to ensure solid foundations are in place to get the most out of this valuable resource, sharing three questions to ask in developing a data strategy....
The Salesforce State of Marketing report dives deep into how to make your marketing go above and beyond, by centering customer experience to keep up with the ways data sharing is constantly changing. Here are the new three Ps to achieving marketing success in 2019. ...