Commerce

Shoppable content lets customers turn social scrolls into buying sprees, all on the same platform. Here’s how you can increase conversions while telling your brand’s story.

When it comes to ecommerce architecture, you have more flexibility than ever. Here are some of our favourite ways to unlock agility, speed, and revenue.

Entering new markets is a great way to increase your revenue and customer base. Follow our steps to build a successful international ecommerce strategy.

Salesforce Genie is the real-time platform for customer magic. We answer some basic questions about what it does and how it works.

New research reveals why today’s commerce strategies need greater visibility and flexibility.

A new business revolution is taking shape, and it’s coming in the form of the ‘phygital’ experience. But what exactly does this odd-sounding term mean and how can you harness its potential to take your brand to the next level? Here, we explain the role of ‘phygital’ in the evolving business landscape and how it’s set to only get bigger.

B2Bs and B2Cs should think of order management systems (OMS) as the conductor of an intricate set of business logic that takes an order from cart to customer.

Your online store without the front-end – the theme, the delivery layer that you’ve worked so hard on – that’s what customers want now. They don’t know that though. They just know some retailers let them shop easily anywhere, and that they want to shop with retailers that meet them where they are – even as that ‘where’ changes.

Since COVID-19 lockdowns began to ease, SMBs have scrambled to reopen their business and adapt to the new environment amid recession and social distancing. Many, like A Team Tuition, shifted their business online to continue trading. Others pivoted their operations entirely to keep revenue coming in, such as StageKings which went from building theatre sets to office furniture.

A massive spike in demand for groceries and other household essentials sits alongside concerns about safety from both retail customers and employees.