B2B commerce is evolving, with heightened customer expectations and technology driving a generational change. Updating existing strategies to focus on eCommerce platforms is the key to ensuring success.

Salesforce Genie is the real-time platform for customer magic. We answer some basic questions about what it does and how it works.

New research reveals why today’s commerce strategies need greater visibility and flexibility.

A new business revolution is taking shape, and it’s coming in the form of the ‘phygital’ experience. But what exactly does this odd-sounding term mean and how can you harness its potential to take your brand to the next level? Here, we explain the role of ‘phygital’ in the evolving business landscape and how it’s set to only get bigger.

B2Bs and B2Cs should think of order management systems (OMS) as the conductor of an intricate set of business logic that takes an order from cart to customer.

Your online store without the front-end – the theme, the delivery layer that you’ve worked so hard on – that’s what customers want now. They don’t know that though. They just know some retailers let them shop easily anywhere, and that they want to shop with retailers that meet them where they are – even as that ‘where’ changes.

Since COVID-19 lockdowns began to ease, SMBs have scrambled to reopen their business and adapt to the new environment amid recession and social distancing. Many, like A Team Tuition, shifted their business online to continue trading. Others pivoted their operations entirely to keep revenue coming in, such as StageKings which went from building theatre sets to office furniture.

A massive spike in demand for groceries and other household essentials sits alongside concerns about safety from both retail customers and employees.

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions.

Commerce Cloud team is a committed partner to you and your business.