The rise of data-driven marketing, increased customer expectations, and personalisation mean it’s time to rethink the 3Ps – price, place, and promotion aren’t everything.

What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.

The more that Norths Collective has explored the digital marketing potential of the Salesforce ecosystem, the more they are reaping the rewards. Robert Lopez, General Manager of CX, Brand and Innovation, reveals the great strides Norths Collective have made over the past year and takes us through their vision for the future .

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience.

More than ever, the role of marketers must extend beyond the transaction and include post-purchase strategies that nurture a meaningful, continued relationship with the customer. Here, Mark Cameron, CEO at W3. Digital, shares his top strategies for extending and enriching the customer experience.

A look at what personalised marketing is, how it’s different from other marketing, and a list of best practice examples of personalised marketing.

Insights and best practices to help marketing Trailblazers to increase ROI, and transform real-time engagement, reporting, personalisation and data management.

Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, reveals how consolidating your data so that you can identify customers and talk to them in a personalised way grows their brand love.

Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility.

e surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.