Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer engagement strategy.
Forrester research finds healthcare providers need to focus on patients to improve outcomes. But 61% have ineffective systems to manage the patient lifecycle.
The Salesforce AI research team has just expanded to launch our first hub outside Palo Alto, in Singapore — a natural choice with its diversity of talent and its world-class universities.
Based on a survey of more than 4,100 marketing leaders worldwide, the fifth edition State of Marketing report shares insights and guidance for 2019. It focuses on four emerging trends.
