When COVID-19 hit, the sales landscape changed overnight. While some of these changes felt like they might be temporary, as restrictions ease in some places and tighten in others, it’s becoming clear that selling is likely changed forever.
The sales operations role has been the unsung hero of sales for quite some time. Now, with changing conditions requiring sales teams to gain deeper customer insights, the efficiencies and technical knowledge sales ops bring to the table is taking on a special importance.
It's crisis periods like these that create sales professionals of the future; salespeople that build customer and team relationships which outlast any current situation.
While the world battles a health crisis, businesses are facing another imminent threat: cyberattacks. The number of security threats has surged as hackers capitalised on the vulnerabilities unveiled by the nearly overnight transition to remote work. McAfee’s VP Global Sales Operations Pilar Schenk shares how she and her team helped reps sell from home at a critical time.
You might think you’ve got an unsellable product on your hands. But maybe you just haven’t discovered its hidden value yet. When life hands you lemons, the old saying goes, make lemonade. Most…
