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Introducing the Salesforce Innovation Centre Sydney—a Venue for Inspiration and Transformation

As well as providing a modern workplace, Salesforce Tower Sydney also features an entire floor dedicated to innovation and transformation, designed to help our customers succeed. Meet the Salesforce Innovation Centre.

Salesforce Tower Sydney — the city’s tallest office building — features best-practice workplace design to create a space not just for productivity, but also for collaboration and community.

Sitting high on level 50 of the Tower is the first Salesforce Innovation Centre (SIC) in the APAC region. With unparalleled views over Sydney, the SIC is a space where our top customers in the region can come together for a bespoke, tailored experience.

“These engagements are designed to bridge the gap between the now and the future, and inspire the partnerships through which we can reimagine customer experience,” says Nick Peers, Director of Executive Engagement, Salesforce Innovation Centre, Asia Pacific. 

A place for learning and inspiration

More than just a place to meet, the SIC is an immersive environment, perfect for ideation, problem-solving and thought-partnership. It provides a forum for customers to engage with Salesforce’s top subject matter experts, thought-leaders and executives around a shared vision for the future.

The Salesforce Innovation Centre is just one of the ways we’re partnering with APAC customers to reimagine customer relationships in the age of AI.

Leandro Perez
Senior Vice President and CMO, Asia Pacific at Salesforce

Following the world’s largest technology event – Dreamforce – where we announced our world-leading innovations in AI, we have seen unprecedented demand from customers eager to learn more about AI strategy. The SIC will be the place for transformational customer conversations around hot topics such as generative AI, data culture and the future of work.

“Businesses globally are grasping the incredible potential of predictive and generative AI innovation,” says Leandro Perez, Senior Vice President and CMO, Asia Pacific. “Just as our customers look to Salesforce for the technology to realise their ambitions, they’re also seeking our advice on how to adopt AI in a trusted, safe and ethical way.”

Hubs for regional innovation

The latest SIC in Sydney will welcome customers from across the Asia Pacific region. It joins a global network of similar centres in San Francisco, New York, Chicago, London, Paris, Tokyo, Amsterdam and Munich. 

These SICs are bringing together executive customers with leading experts to solve today’s toughest challenges, create a shared vision for the future, and drive success from anywhere.

Interested in scheduling an SIC experience?

Please contact your Salesforce Account Executive

Salesforce Staff

The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

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