Trends, Priorities And Challenges In APAC Marketing
For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.
The report explores how:
- Cross-functional collaboration is changing to address customer needs and satisfy business demands
- Data insights and how they are used are changing marketing practice
- Marketers are refining their personalisation with intelligence to build trust
- High consumer expectations are inspiring and challenging marketers
The differences between strategies, tactics and tools of the top-performing 16% of marketers and the bottom 15% were also examined, along with uptake of new technologies and tactics across regions and countries.
The full report is available now, but here’s a quick look at how APAC ranks against global peers, and differences across the region.