Salesforce makes it easy to fully customise your CRM solution.

Everyone has different wants and needs, and customers are no different. As such, customers like to know that the experiences they’re having are personalised for them, individually. In fact, 86% of consumers admit that personalisation plays a role in their purchasing decisions, and 25% of consumers claim that personalisation plays a significant role. But customers aren’t the only ones who like customisation.

Beyond just personalised emails and purchase-history-specific offers, B2B and B2C businesses are also interested in tools and services that are more than just cookie-cutter platforms designed for mass production; they want something that fits their own unique processes, and does so in a way that is intuitive and effective.

• Most-complete CRM solutions
• Better business performance
• Advanced cloud-security
• CRM-extending Apps
• Focus on innovation
• Superior ROI

Salesforce does just that by providing a platform that is specifically designed for configuration and customisation. So, in addition to being able to customise Salesforce standard programs to meet individual needs, organisations can also easily develop, run, and optimise their own apps in order to perform an unlimited variety of tasks, for a completely customisable CRM solution.

Salesforce App Cloud makes a customised CRM solution possible. App Cloud exists as a single ecosystem and is used for creating and running all of the personalised applications that an organisation might need. And, while it is possible for businesses to build and run their own applications without the Salesforce platform, App Cloud has certain advantages over other potential options:

1. Intuitive interface. Those within an organisation have the best understanding of what they need their apps to accomplish. Relaying those needs to app developers creates a potential disconnect — one that could result in miscommunications and lead to the creation of ineffective applications. App Cloud features a distinctly intuitive and easy-to-master interface, so no matter which member of the organisation needs to build an app, they’ll be able to do so precisely to their own specifications. This means more effective systems, and as a result, more effective employees.
2. Short development times. Some apps are more time-sensitive than others. When a specific need must be met immediately, waiting for the ideation, development, and release of an app to address that need is often simply not feasible. App Cloud takes advantage of easy, drag-and-drop elements to quickly create the necessary app and make it available for use, potentially in a matter of hours.
3. Multiple development tools. There’s more than one way to go about developing apps, so it doesn’t make sense for organisations to limit their employees to using only one app development tool. Salesforce brings together three superior development tools — Force.com, Heroku Enterprise, and Lightning — so that app designers can work with the tool that is best suited for getting the job done right.
4. Prebuilt apps. For those occasions when an organisation would rather use something pre built, Salesforce offers access to the AppExchange. There, businesses can browse through thousands of existing third-party apps in the world’s largest enterprise app marketplace.
5. Limitless possibilities. No matter the need, App Cloud is the solution for IT, marketing, HR, finance, operations, and more. It provides the tools and direction need by organisations — both large and small — in order to build the apps that will bring them success, and allow them to scale across a limitless number of devices and users.

And, if total app and/or platform customisation isn’t what’s best for an organisation, Salesforce also offers more basic configuration options for easier platform adoption for CRM beginners. These configurations can be implemented straight from the administration panel.

Whatever the need, whatever the organisation, Salesforce provides customisable, configurable, and buildable solutions, and does so effectively, quickly, and with minimum difficulty.

Summary: Salesforce is committed to providing businesses large and small with the tools they need. Of the hundreds of advantages offered by Salesforce, perhaps the most valuable are the comprehensive CRM solutions, improved performance, high security-standards, customisable solutions, innovation-focused systems, and specifically designed apps that allow for a CRM usability that extends as far and as wide as needed. And given that Salesforce provides an ROI on par with the best in the industry, there’s no reason not to give it a try.