Learn how the world’s #1 CRM solution helps you forge a path to success in your industry.

Healthcare

retail

Banking

Be the bank your customers love.

Activate customer relationships.

Source, prioritise, and act on referrals directly from customers and lines of business.
Track, visualise, and contextualise key customer data on a single screen.
Drive the right activities in-branch and in the field with intelligent, actionable insights.

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Streamline digital lending.

Enhance loan officer productivity, generate pipeline, and improve lead conversion.
Reduce loan cycle times and provide self-service across any channel.
Scale business at speed: Grow talent and production while decreasing IT costs.

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Elevate digital experiences.

Connect digital channels to a CRM hub for 360-degree customer views across branches, online, and mobile.
Transform generic transactions into personalised 1-to-1 experiences, with real-time service and advice.
Get API-enabled connections to your CRM to rapidly transform and customise your digital banking services.

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Communications

Be the provider that customers can't live without.

Unify the Prospect Journey.

Provide a cohesive, personalised experience to every consumer.
Collaborate easily across customers, reps, agents, and retailers.
Extend Salesforce to every device so field service agents can get the job done.

Consumer Goods

Stock up on customer success with the world’s #1 CRM.

See the Salesforce advantage for consumer goods.

Connect the right store with the right product at the right time.
Get smarter about sales, retail execution, and trade promotion management.
Nurture leads, engage prospects, and turn consumers into repeat customers.
Build custom apps that empower customers, consumers, and employees.

Government

Transform your organisation with our government cloud.

See the Salesforce advantage for government.

Innovate to accelerate mission delivery and unlock more potential.
Leave legacy IT systems and costly maintenance behind.
Count on top industry compliance standards, including FedRAMP.
Empower every team with our open, fast, easy solutions.

Healthcare

The world’s #1 CRM, reimagined for healthcare.

See the Salesforce advantage for healthcare.

Guide every patient on a personalised care journey.
Collaborate across the entire healthcare ecosystem.
Use smart, real-time insights to win member trust.
Accelerate acquisition, enrollment, service, and innovation.

Insurance

See how the world’s #1 CRM has insurance covered.

See the Salesforce advantage for insurance.

See every shopper interaction from every touchpoint
Boost sales with personalised offers online and in-store
Better inform associates about shopper preferences
Make smarter business decisions using connected data

Life Sciences

Discover new solutions for a new era of medicine.

See the Salesforce advantage for life sciences.

Empower your sales team to sell more effectively from anywhere.
Create a richer experience to engage with patients, physicians, and partners.
Deliver a better experience with customised, real-time support.
Secure access to in-depth drug information from any device.
Stay agile and innovative to keep up with emerging technology.

Manufacturing

Manufacture a smarter kind of customer success.

Accelerate channel management.

Simplify the complex sales process, and improve margins with quote-to-cash functionality.
Provide personalised service with instant access to critical contracts and entitlement data.
Extend your sales and service capabilities to your partner ecosystem.
Drive deeper engagement and boost innovation with the IoT.

Deliver intelligent field service.

Resolve product issues faster than ever with optimised job scheduling.
Provide proactive support by triggering alerts based on device data.
Increase first-time fix rate to lower your costs and drive more revenue.

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Media

Move from mass media to my media.

Maximise Audience Engagement.

Provide a cohesive, personalised experience to every consumer.
Create stronger customer relationships with relevant, engaging content.
Build deeper consumer relationships with mobile apps and tools.
Make it easy for internal teams to work together, track progress, and give feedback.
Manage subscriptions, browse content, update profiles, and more.

Nonprofit

The world’s #1 CRM solution, reimagined for nonprofits.

See the Salesforce advantage for nonprofits.

Get a complete view of client, supporter, member, volunteer, and affiliate interactions.
Collaborate across all parties to make the case for more giving.
Leverage social media to keep costs in check and achieve goals fast.
Create internal and external communities that amplify your impact.

Retail

Connect to your shoppers in a whole new way.

Personalise shopper marketing.

Create a 360-degree view of shoppers with data from every touchpoint.
Boost sales with personalised offers — online and in-store.
Empower associates to sell more with customer purchase history data available on any device.
Make smarter business decisions using connected data.

Deliver any channel service.

Engage with shoppers across every channel and connect the entire shopper experience
Transform service interactions to smart experiences with artificial intelligence
Empower shoppers to find answers, faster

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TRAVEL & HOSPITALITY

See the Salesforce advantage for travel and hospitality.

Transform customer experiences for a new age of travel.

Create personalised guest experiences at every touchpoint
Deliver tailored services across every channel and property
Connect guests to the right offer at the right time
Boost conversion and loyalty with integrated marketing

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Wealth Management

Advisors, meet your new competitive advantage.

Grow Client Relationships

Have a complete view of the client, including relationships, goals, and assets.
Use intelligent insights to deliver more personalised advice.
Grow your book of business faster with productivity tools.
Address regulatory compliance with confidence.