Stock up on customer success with the world’s #1 CRM solution

Stock up on consumer goods success with the world’s #1 CRM solution.

Deliver customer engagement packaged with intelligent and personalised experiences.

Put a winning sales strategy into action.

Connect the right store with the right product at the right time with a complete, cross-channel view of each customer. Get smarter about managing trade promotions and simplify complex sales processes. And close deals faster with real-time collaboration across the entire field, on any device.

Deliver service that's the whole package.

Help customers find answers fast and on their terms with omni-channel support, self-service guides, community forums, and mobile video chat. And slash service hold times with instant access to customer, warranty, entitlement, and installed base information — all in one location.

Turn consumers into repeat customers.

Nurture leads, engage prospects, and target upsell opportunities within existing accounts with 1-to-1 customer journeys. Build more rewarding relationships by personalising every sales, service, and marketing interaction. And create a cohesive brand experience across all channels and touchpoints.

CUSTOMER SUCCESS STORIES

“Salesforce is making a big difference as we move from a top-down conversation to personalised engagement.”

Christophe Eymery | Head of digital, Australia & New Zealand, L'Oreal

See the story

1,000+

EMPLOYEES

Products we use:

view all customer stories

See how more than 7,000 consumers want to interact with your business:

64%

OF CONSUMERS EXPECT REAL-TIME INTERACTIONS FROM COMPANIES *

80%

OF CONSUMERS BECOME MORE BRAND LOYAL WITH PERSONALISED SERVICE *

61%

OF MILLENNIALS WILL SHARE PERSONAL DATA TO RECEIVE PERSONALISED EXPERIENCES *

* See more in our "State of the Connected Customer" report.

GET THE REPORT

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Discover all the ways that Salesforce CRM solutions optimised for Consumer Goods can help your business deliver a more personalised, intelligent, and connected customer experience.

Consumer Goods CRM from Salesforce.

Consumer Packaged Goods CRM solutions from Salesforce are ushering in and advancing a new industrial revolution — one being driven by a need to deliver product faster and get closer to the consumer. As CPG companies figure out how they deliver exciting, innovative consumer products to their customers, the expectations of companies and consumers is at an all time high. That’s why more and more CG companies are relying on Salesforce CRM optimised for consumer goods. It’s the new, connected age of consumer goods.

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