Marketing experts know that journeys are a great way to engage customers, but what factor distinguishes successful customer journeys?
On this episode of the Marketing Cloudcast, we sat down with Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer. Both work at Cargill, a 150-year-old agriculture manufacturer company. They guide us through their strategy to connect with customers to get a 360-degree view.
To hear more, check out the Marketing Cloudcast: Cargill’s Secret Ingredient for a Successful Customer Journey: