When Quip was first introduced, I was highly skeptical it would be an effective tool for me. I had used Microsoft's Office applications since I was in middle school, and I didn't have a strong desire to learn a new product because I thought offerings like Word and Excel were good enough for me. I...
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As a Chief Customer Officer (CCO), I can attest to the many benefits the role brings to a business. CCOs strengthen the customer experience by creating a customer-centric focus across all touch points in the buyer journey. By bringing this focus, CCOs help maximize customer retention, added revenue...
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B2B buying decisions are becoming increasingly complex. The number of stakeholders involved in the purchase decision continues to rise. To compound the problem, buying teams opt to do much of their own research first, only reaching out to vendors when they’re more than halfway through the process,...
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With over a dozen frameworks available to build chatbots, competition is driving rapid innovation. The capability and reach of chatbots has ushered in many uses for their artificially intelligent deep learning processes.
Given the advancements in processing power, chatbots now have the capability...
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Dreamforce registration will go live soon! The best four days of the year are less than five months away. Are you ready to sign up and secure your space for the most epic Dreamforce ever? Or does your boss need some persuading to agree to send you to Dreamforce? The fact that 95% of attendees...
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For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book.
You might know Joel from his excellent presentations at worldwide marketing conferences . . . or...
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Many sales managers will be sitting down with their sales people over the next month or so to review progress on objectives, business plans, and development plans.
Sales managers spend a considerable amount of time preparing for a mid-year performance review. Sales managers may spend a day per...
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We’ve all attended numerous networking events, conferences and even social events where we look to make connections that can help us further expand our business goals and bottom lines. Pleasantries and business cards are exchanged and then comes the usual, ‘what do you do?’
Such a simple question,...
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The term customer loyalty is a bit of a chicken-or-the-egg situation: Is it a customer remaining loyal to the company — or the company remaining loyal to its customers? Hmmm.
While that’s a bit of a conundrum, one thing is clear: In a world where your competitors are only a click away, customer...
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