Trailblazer

Marc Benioff's New Book

It's a book about the one person who can change the world: you.

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

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Consumer Goods

Go Direct to Customers

Time to unglue the product sales model.

Discover how

8 Tips for Succeeding in the Digital Sales Transformation

Sales

Tips for the Digital Transformation

Here's what you need to address to be successful.

Sell smarter

Sep 20, 2019 By Monica Langley

Marc Benioff on New Book: “Changing the World Is Everybody’s Business”

“I was supposedly living the American dream, but I was lost.” That’s the opening line by Marc Benioff in his soon-to-be-published book, Trailblazer: The Power of Business as the Greatest Platform for Change, that I co-authored with him. This poignant moment as a young executive at a huge software... Read More

CEO, Corporate Culture, Equality, Leadership, Salesforce Ohana

Sep 20, 2019 By Ruthie Miller

The Single Best Employee Benefit Your Small Business Can Offer

Competition for great talent is at a fever pitch, with so many companies trying to one-up each other on desirable employment packages. Signing bonuses, flexible work policies, outrageous perks — how can a small business compete? The answer comes in the form of a growing trend: education as an... Read More

Learning, Leadership Insights, Startups, Small Business

Sep 20, 2019 By Brendan Kyle

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

By 2020, marketers expect their use of data management platforms (DMPs) to increase by 64%. DMPs allow marketers to collect and manage customer data from various sources. They then use that data to specify audience segments and create personalized, targeted messaging. Here at Salesforce, we use our... Read More

Marketing, Marketing Cloud, Best Practices, Data Management, Digital Advertising

Sep 19, 2019 By Leigh Price

Managing Social Reviews: Where Your Reputation Hangs in the Balance

A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too... Read More

Marketing, Marketing Cloud, Social Media Marketing

Sep 19, 2019 By Kaitlyn Kranz

4 Ways to Clear Cultural Roadblocks

Thanks to the latest innovations like Artificial Intelligence (AI) and the Internet of Things (IoT), companies now have access to data and insights that enable them to anticipate customer needs, offer proactive solutions, personalize interactions — and do it all at scale. Realizing the full benefit... Read More

Corporate Culture, Digital Marketing, Salesforce Ohana, Leadership Insights

Sep 19, 2019 By Shannon Duffy

What We Learned From John Varvatos at New York Fashion Week

There’s rock and there’s how John Varvatos rolls. We sat down with the designer during New York Fashion Week at his store on the Bowery to get his take on brand identity, technology in fashion, and driving change. Rock ‘n’ roll runs deep for his namesake brand, which is fitting given the store is... Read More

Commerce, Commerce Cloud, Customer Story, Retail, Retail Insights

Sep 18, 2019 By Robert Lorenzen

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

The customer experience has long been an important, contributing factor to a company’s success. But now an organization’s entire structure and emphasis are transforming based on the importance of the customer. It’s no longer all about just selling products — it’s all about the customer and building... Read More

Customer Experience, Digital Transformation, High Tech, Sales

Sep 18, 2019 By Will Breetz

Introducing New Einstein Search – Increasing Productivity With AI for Every Customer

If you’re one of the 4.5 billion people connected to the internet today, you use a search engine to find, purchase, or learn about pretty much anything that comes to mind. Consumer search engines provide a seamless way for us to make sense of our complex world. And consumers are used to a search... Read More

Artificial Intelligence, Customer Service, Einstein, Marketing, Sales

Illustration of Astro with a Sustainability Cloud introductory message

Sep 18, 2019 By DC Nguyen

Introducing Sustainability Cloud in Advance of Climate Week 2019

Salesforce and its employees will show up big to UN Climate Summit and Climate Week NYC 2019. Salesforce operates with the belief that businesses can be platforms for change and for decades has harnessed our company’s culture of innovation to drive positive social impact. Climate change is the most... Read More

Sustainability, Salesforce Ohana

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Trailblazer

Marc Benioff's New Book

Consumer Goods

Go Direct to Customers

Sales

Tips for the Digital Transformation

Marc Benioff on New Book: “Changing the World Is Everybody’s Business”

The Single Best Employee Benefit Your Small Business Can Offer

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

Managing Social Reviews: Where Your Reputation Hangs in the Balance

4 Ways to Clear Cultural Roadblocks

What We Learned From John Varvatos at New York Fashion Week

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

Introducing New Einstein Search – Increasing Productivity With AI for Every Customer

Introducing Sustainability Cloud in Advance of Climate Week 2019

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