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What Is a CMS?

Content Management Systems

A Look at the Future

Personalization demands innovation.

2019 Holiday Shopping Predictions: How the Short Season Will Shape a Strong Holiday for Retailers

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2019 Holiday Readiness

Data-Driven Predictions

A short season presents unique challenges.

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5 Tips to Building an Effective Customer Success Organization

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Customer Success

Tips to Put Customers First

First, get to know their needs.

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Oct 18, 2019 By Rachel Boyles

Testing Best Practices for Sending Personalized Email at Scale

You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to... Read More

Marketing, Marketing Cloud, Email Marketing

Oct 18, 2019 By Ray Grady

How Ecommerce CIOs Become the Greatest Change Agents

The term Chief Information Officer (CIO) was coined in a 1981 book by organizational theorist William Synnott, but the role didn’t take hold for many years. In fact, by the end of the decade fewer than 10% of Fortune 500 companies had established such a position, mostly because businesses viewed... Read More

Commerce, Commerce Cloud, B2B Commerce, Leadership

Oct 17, 2019 By Matt Hart

POC Sports: Accelerating Growth From the Slopes to the Streets

Imagine barreling down a 3,000-foot mountain on skis at 80 miles per hour — and your main goal is to go faster. A crash at that speed would be dramatic, to say the least. That’s where POC Sports, a 15-year-old Swedish company, comes in. POC was founded with the mission of saving lives. Its first... Read More

Commerce, Commerce Cloud, Customer Story, Retail

Illustration of Astro holding a copy of Trailblazer

Oct 17, 2019 By Monica Langley

How 450 Salesforce Editors Helped Shape Marc Benioff’s New Book, Trailblazer

Writing a book can be a solitary process (at least that’s how it was when I wrote my last book) but not when your co-author brings in 450 editors! Yes, 450! For many months, Marc Benioff and I spent hours discussing the stories from his life and career that would become Trailblazer: The Power of... Read More

Salesforce Ohana

Oct 17, 2019 By Enrique Ortegon

How to Build a Strong Small Business Sales Team

Sometimes the best way to win over a customer is to tell them no. Sounds counterintuitive, but bear with me. One of my biggest sales pitches ever was to a large bank in Latin America. There was a huge investment on the line, so it was nerve-wracking when my team kept saying no to a lot of the... Read More

Sales, Small Business, Startups

Oct 17, 2019 By Chris O'Hara

What Is a CDP?

The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

Oct 16, 2019 By Anna Rosenman

3 Signs It’s Time to Retire Your Custom Content Management System

Too often, homegrown technology starts as a savior and then becomes a headache. Maybe your DIY content management system (CMS) was amazing at first, but over the years, it’s become a source of frustration. What happens is that support wanes, maintenance costs climb, and functionality falls behind.... Read More

IT, Marketing, Content Marketing

Oct 16, 2019 By Mai Le

See Content Speak for You in Social Selling

When you embark on a new sales strategy, it can feel a bit foreign at first. But, maybe you’ve heard about the effectiveness of social selling — and its equally impressive results? ... Read More

Sales, Social Media Marketing

Illustration of mobile phone and a package for Black Friday

Oct 16, 2019 By Joanna Beerman

Every Day Is Black Friday

Let’s stop waiting. Imagine what would happen if you created a market moment to increase desire for your brand — on your terms rather than someone else’s. (We’re looking at you, Cyber Week and Prime Day.) It’s possible to reach beyond the holiday season — or any season for that matter — in creative... Read More

Commerce, Retail, Retail Insights, Holiday Readiness

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Salesforce.com

See Content Speak for You

Content Management Systems

A Look at the Future

2019 Holiday Readiness

Data-Driven Predictions

Customer Success

Tips to Put Customers First

Testing Best Practices for Sending Personalized Email at Scale

How Ecommerce CIOs Become the Greatest Change Agents

POC Sports: Accelerating Growth From the Slopes to the Streets

How 450 Salesforce Editors Helped Shape Marc Benioff’s New Book, Trailblazer

How to Build a Strong Small Business Sales Team

What Is a CDP?

3 Signs It’s Time to Retire Your Custom Content Management System

See Content Speak for You in Social Selling

Every Day Is Black Friday

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Introducing Salesforce Tower Sydney

Dreamforce '19: Free Expo+ Pass Is Now Available

Winter '20 Release Notes

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Here's how to stay ahead of changing customer expectations

Americas

Europe, Middle East, and Africa

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See Content Speak for You

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Content Management Systems

A Look at the Future

2019 Holiday Readiness

Data-Driven Predictions

Customer Success

Tips to Put Customers First

Most Popular Stories

Introducing Salesforce Tower Sydney

Dreamforce '19: Free Expo+ Pass Is Now Available

Winter '20 Release Notes

Research

Here's how to stay ahead of changing customer expectations

Americas

Europe, Middle East, and Africa

Asia Pacific