Aug 16, 2017 By Salesforce

What is CRM?

If you are a business owner or a sales manager, you’ve probably heard the term “CRM.” But what does it really mean? C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information... Read More

Cloud, Sales

Aug 16, 2017 By Arthur Patterson

5 Methods to Prevent Colleagues from Being Backseat Drivers

Recently a colleague came to me with a problem and, unfortunately, an unsolicited solution. Why? Because he felt his solution would move the needle, something his boss asked him to do. But you wouldn’t tell your mechanic how to fix that strange noise coming from your engine. And you wouldn’t tell... Read More

Careers, Leadership

Aug 16, 2017 By Heike Young

6 Strategies to Switch to Marketing from Another Career

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes in consumer behavior or industry trends. As the world quickly transforms and career paths are changing at the speed of light, you... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Aug 16, 2017 By Matt Lubbers

Defining the Lines of Sales Coaching and Sales Managing

In your daily job, are you coaching? Or are you managing? For some, the two words are synonymous, but that’s not the reality. This doesn’t mean that they aren’t related because coaching sales reps is certainly a part of a sales manager job description. However, there are some key differences that a... Read More

Sales

Aug 16, 2017 By Sean Schroeder

How to Spot Problems Before They Sabotage Client Relationships

It’s the oldest story in marketing: One day, a client is head over heels in love with your work. The next week, that client puts in his notice. This satisfaction switcheroo can be enough to give even the most experienced professional whiplash. Shortly after my company launched its... Read More

Marketing, Sales

Aug 15, 2017 By Rachel Kastigar

From the Army to the #SalesforceOhana: Meet Solution Engineer John Withers

We love showing off the awesome members of our #SalesforceOhana and sharing their inspiring stories. Today we caught up with San Francisco Solution Engineer (SE) John Withers to get insight into his journey from the Army to becoming an SE here at Salesforce. Where did you start out? My lifelong... Read More

Careers

Aug 15, 2017 By Allison Johnson

[Infographic] 4 Customer Service Expectations and How to Meet Them

Consumers don’t choose their favorite brands based solely on products anymore. Today, it’s about the total brand experience — one that includes high standards for customer service responsiveness, efficiency, and overall helpfulness. As consumers have grown accustomed to the ease, intelligence, and... Read More

Service, Service Cloud, Research

Aug 15, 2017 By Ruthie Miller

Founder Fundamentals: A 5-Step Plan to Go from DIY to CEO

An entrepreneur puts everything on the line for a startup to succeed. Why? Because creating a company is a deeply personal thing. It’s your brainchild, your baby, your vision to mold. And because of that, most entrepreneurs have a go-get-'em attitude; they like to call the shots… Every last one of... Read More

Small Business

Aug 15, 2017 By Adi Kuruganti

Salesforce Offers Creative Teams the Ability to Customize Communities and Portals Down to the Pixel

Companies around the world depend on Community Cloud to extend the power of Salesforce to their customers, partners and employees. Not only do these communities need to integrate with CRM and business processes, but they need to be reflective of the company's brand while providing a seamless... Read More

Community Cloud, News