How Salesforce Increases Its 360° Customer View With Google

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Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

Commerce

The Consumer Goods Roadmap

Check out our new infographic for an explainer on how to excel in consumer goods.

Social Selling: How to Get Insightful Content

How to Get Insightful Content

Here are eight ideas to help you create and broadcast original content.

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How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys

Illustration of the Salesforce Character Einstein in front of a data chart

AI for Marketers

Improve Customer Journeys

Here are three ways marketers can apply AI to digital marketing.

Find out

Jul 15, 2019 By Adi Kuruganti

Salesforce Named a Leader in the The Forrester Wave™: Digital Experience Platforms, Q3 2019

I am thrilled to announce Salesforce has been named a leader in The Forrester Wave for Digital Experience Platforms 2019. Forrester Wave evaluates DXP providers’ current offerings, strategy, and market presence. We are honored that we received the highest scores in product strategy. We owe our... Read More

Customer Service, Community Cloud, Customer Experience

Jul 15, 2019 By Megan Collins

3 Steps for Retailers to Personalize Messaging at Scale

In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations. This responsibility stems from more than just the old retail mantra.... Read More

B2B Commerce, B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Retail

Jul 15, 2019 By Ron Pereira

The Journey To Customer-Centricity with Customer 360

This is the first in a series of blog posts delving into how to implement a customer-centric view using a single customer ID with Salesforce. Salesforce recently hosted thousands of Trailblazers from all over the world to participate in Connections, our marketing, commerce, and service event of the... Read More

Commerce, Marketing, CRM, Customer Experience, Customer Journey

Jul 14, 2019 By Lyla Sultan

How to Have a Successful Sales Career: Follow Your Curiosity

While in college, Director of Sales Development Olivia Puckrin thought high school teaching might be right up her alley. Until she did some. The structure of following a curriculum wasn't for her. She thought that perhaps becoming a college professor would be more flexible. So, she pursued a... Read More

Careers, Leadership Insights, Sales

Illustration of Astro in healthcare outfit

Jul 13, 2019 By Dan Boren

3 Prescriptions to Improve Pricing Health

Should I let my son sleep a little longer than usual, push him to eat more breakfast, or cram in a few minutes of reading? As a parent, these are the questions (amongst others) I wake up with. To answer them I rely on gut and spousal guidance, but frequently feel like I made the wrong choice. If... Read More

Sales, Sales Cloud

Illustration of Einstein with a notebook and a telescope

Jul 12, 2019 By Jamie Fiorda

How to Use AI to Boost Sales Effectiveness and Grow Revenue

If you’re like most sales leaders, you constantly evaluate the best ways to improve team efficiency and bottom-line results. However, try as you might, the reality is that your future success will depend on the speed with which your organization adopts AI. According to a McKinsey study, companies... Read More

Artificial Intelligence, Sales

Jul 12, 2019 By Alexandra Jaeggi

Manufacturers, It’s Time to Transform the Partner Experience

According to new research, 89% of business buyers say the experience a company provides is as important as its products and services. Many companies have started to embrace a more customer-centric approach to doing business. But what about your partners? What experience are you providing them? If... Read More

Manufacturing, Sales, Sales Cloud

Jul 12, 2019 By Andy Peebler

B2B Businesses: How to Tell When It’s Time for a Digital Commerce Platform

It’s difficult to cater to the diverse and complex needs of B2B buyers, who are often harder to pin down then their consumer counterparts. But across industries, at least one demand is resoundingly clear: easier, more convenient options to browse, research, and purchase products. For B2B... Read More

B2B Commerce, Commerce

Jul 11, 2019 By Lynne Zaledonis

Hooray for SFA! Salesforce Named a Leader in the Gartner SFA Magic Quadrant for the 13th Consecutive Year.

For thirteen years running, Salesforce has been named a Leader in the Gartner Magic Quadrant for Sales Force Automation. To say this is an honor would be an understatement. We want to thank our Trailblazers, who are our customers and partners because we believe they make this distinction... Read More

Sales, Sales Cloud, CRM, News

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How Salesforce Increases Its 360° Customer View With Google

Commerce

The Consumer Goods Roadmap

How to Get Insightful Content

AI for Marketers

Improve Customer Journeys

Salesforce Named a Leader in the The Forrester Wave™: Digital Experience Platforms, Q3 2019

3 Steps for Retailers to Personalize Messaging at Scale

The Journey To Customer-Centricity with Customer 360

How to Have a Successful Sales Career: Follow Your Curiosity

3 Prescriptions to Improve Pricing Health

How to Use AI to Boost Sales Effectiveness and Grow Revenue

Manufacturers, It’s Time to Transform the Partner Experience

B2B Businesses: How to Tell When It’s Time for a Digital Commerce Platform

Hooray for SFA! Salesforce Named a Leader in the Gartner SFA Magic Quadrant for the 13th Consecutive Year.

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