SPRING '20 RELEASE

Customers Rave About
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Blazing Trails Podcast: The Importance of Company Values With Gucci CEO Marco Bizzarri

Blazing Trails Podcast

Rewriting Gucci's Core Values

CEO Marco Bizzarri talks changing company culture.

3 Insights to Help You Understand the Growth Marketing Mandate

Research

The Growth Marketing Mandate

Here's the latest on growth and data in marketing.

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How to Get Ready for Release Time: Q&A With our Release Experts

Spring '20 Release

Q&A With the Release Experts

Customer and partner experts share their expertise.

Start here

Feb 24, 2020 By Conor Wiegmann

Podcast: Embracing Multicultural Marketing as a Necessity

Marketers who want to enter the international landscape need a different approach. Today’s era of endless connectivity demands a change in the way they interact with customers. Now, startups can harness the power of the internet to connect with new groups of consumers on a global scale. Some of... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization

Feb 24, 2020 By Angelos Kottas

How IT Can Measure Returns on Experience (ROX)

You’ll find plenty of “numbers” people in IT. We love to measure everything. Clicks, files stored, up-time, load times, costs, error rates, and many other metrics tied to our companies’ digital footprint. Why the obsession with metrics? You want measures that capture the value gained from your... Read More

Customer Engagement, IT, Customer Experience, Digital Transformation, Salesforce CMS

Feb 23, 2020 By Brett Grossfeld

6 Characteristics Your SMB Needs to Foster Customer Loyalty

Did you know 54% of customers say it's harder than ever for a company to earn their trust? In October 2019, we surveyed consumers to find out what they look for in the small businesses they support and what business owners can do to earn their trust. In some ways, it’s easier for small- or... Read More

Small Business

Feb 21, 2020 By Ashwini Zenooz

Let's Talk About Better Healthcare Experiences: Meet Us at #HIMSS20

In just a few weeks, healthcare IT will take center stage in Orlando, Florida. The world’s largest health information and technology event, HIMSS20, is March 9 - 13 at the Orange County Convention Center. Meet up with us during the show to learn how to deliver personalized experiences for... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences

Feb 20, 2020 By Michael Rivo

Blazing Trails Podcast: Leadership, Technology, and Data With Uber CEO Dara Khosrowshahi

Privacy, trust, and safety. It’s a hot button trio for tech companies — and for good reason. Every day, our data is spread across networks, devices, apps, services, and, of course, the cloud. And every day there is a growing concern about the misuse of data accidentally or intentionally by bad... Read More

CEO, Leadership

Feb 20, 2020 By Joanne Pantuso

How We Manage Recurring Revenue — and How You Can Too

Relationships between businesses and customers used to end after a single sale. Thanks to recurring revenue models, it doesn’t have to stop there. Recurring revenue models extend relationships between buyers and businesses over time. In the B2C space, subscription services are a popular type of... Read More

Quote-to-Cash, Sales, Sales Cloud

Feb 19, 2020 By Ann Marie Aviles

8 Retailers Reimagining the Role of the Store: NYC Edition

Call off the bagpipes: announcing the “death of the store” is so last decade. While store closures still make headlines, what we’re witnessing today is something more Darwinian: the evolution of brick and mortar’s purpose. In our latest — and broadest — consumer survey, The Connected Shoppers... Read More

Research

Feb 19, 2020 By Gordon Evans

Beyond Conversion and AOV: Experience Metrics in Ecommerce

Can today’s commerce companies succeed without delivering a digital experience? Even the smallest local businesses in the U.S. have some form of digital presence, usually starting with a website. But that’s not enough. You need a digital experience that stands out – across channels. That’s when... Read More

Commerce, Commerce Cloud, Community Cloud

Feb 18, 2020 By Jessica Bergmann

How the Indiana Pacers Went From Brand-Driven to Fan-Driven, and Became a Digital Leader in Pro Sports

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. For Pacers Sports and Entertainment, the organization... Read More

360 Perspectives, Digital Transformation, Customer Experience, Marketing

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Salesforce.com

SPRING '20 RELEASE

Customers Rave About
These 5 Features

Blazing Trails Podcast

Rewriting Gucci's Core Values

Research

The Growth Marketing Mandate

Spring '20 Release

Q&A With the Release Experts

Podcast: Embracing Multicultural Marketing as a Necessity

How IT Can Measure Returns on Experience (ROX)

6 Characteristics Your SMB Needs to Foster Customer Loyalty

Let's Talk About Better Healthcare Experiences: Meet Us at #HIMSS20

Blazing Trails Podcast: Leadership, Technology, and Data With Uber CEO Dara Khosrowshahi

How We Manage Recurring Revenue — and How You Can Too

8 Retailers Reimagining the Role of the Store: NYC Edition

Beyond Conversion and AOV: Experience Metrics in Ecommerce

How the Indiana Pacers Went From Brand-Driven to Fan-Driven, and Became a Digital Leader in Pro Sports

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

8 Agenda Items for a Successful Sales Kickoff in 2020

6 Ways to Measure Customer Satisfaction in Field Service

The 4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

SPRING '20 RELEASE

Customers Rave About These 5 Features

Blazing Trails Podcast

Rewriting Gucci's Core Values

Research

The Growth Marketing Mandate

Spring '20 Release

Q&A With the Release Experts

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

8 Agenda Items for a Successful Sales Kickoff in 2020

6 Ways to Measure Customer Satisfaction in Field Service

The 4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Americas

Europe, Middle East, and Africa

Asia Pacific

Customers Rave About
These 5 Features