How Salesforce Increases Its 360° Customer View With Google

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Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

Commerce

The Consumer Goods Roadmap

Check out our new infographic for an explainer on how to excel in consumer goods.

Social Selling: How to Get Insightful Content

How to Get Insightful Content

Here are eight ideas to help you create and broadcast original content.

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How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys

Illustration of the Salesforce Character Einstein in front of a data chart

AI for Marketers

Improve Customer Journeys

Here are three ways marketers can apply AI to digital marketing.

Find out

Illustration of Astro standing on Amazon boxes

Jul 17, 2019 By Rob Garf

6 Ways Retailers Felt the Prime Day 2019 Effect

Amazon Prime Day has turned into a 48-hour shopping extravaganza — wielding significant retail influence both before and after the actual event. Prime Day has become Prime Week in the same fashion that Cyber Monday has turned into Cyber Week. Case in point: Amazon reported that Prime Day 2019... Read More

Commerce, Commerce Cloud, Research, Retail, Retail Insights

Jul 17, 2019 By Rachel Boyles

3 Tips for Improving Transactional Email Messages

Transactional messages. Those messages that have the most eyeballs on them (2x the open rate of promotional messages). The messages that subscribers care the most about. We’re talking about e-receipts, confirmations, even account or password reset messages. These are the messages that subscribers... Read More

B2B Marketing, B2C Marketing, Email Marketing, Marketing, Marketing Cloud

Jul 17, 2019 By Adi Kuruganti

Empower Partners and Sell More With Salesforce PRM

Every business out there knows partner sales can be a huge boost to their bottom line, at a fraction of the cost of expanding their internal sales force. Yet all too often, despite 92% of companies relying on partners to bring in at least a portion of their revenue, educating and empowering their... Read More

Einstein, Analytics, Artificial Intelligence, Sales, Sales Cloud, Partners

Jul 16, 2019 By Tiffani Bova

Closing the Sale: 6 Tips From Sales Pros

Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh. If you’re in sales, chances are the mere mention of “Glengarry Glen Ross” makes you roll your eyes. Countless times you’ve heard someone try to joke with you that coffee’s for closers, or... Read More

Sales, Sales Strategies

Jul 16, 2019 By Jonah Freedman

Salesforce Ventures Impact Fund Spotlight: This Startup Wants to Crush Student Debt

Salesforce believes business is a powerful platform for change. That’s why Salesforce Ventures, the company’s global corporate investment group, created a $50 million Impact Fund, which invests in companies that drive positive societal impact by addressing challenges across workforce development,... Read More

Small Business, Startups, Salesforce Ohana

Illustration of Astro in holiday readiness attire

Jul 16, 2019 By John Strain

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

This is the first in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season. Would you look at that! I hate to do it (somebody is going to), but we are 130 days out from Black Friday. But, chances are, you already knew that. I’ve spent... Read More

Commerce, Commerce Cloud, Retail

Jul 16, 2019 By Christa Matukaitis

How to Provide High-Touch Service With “Order on Behalf Of” Capability

This is the next installment in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around... Read More

B2B Commerce, Commerce, Commerce Cloud, Customer Service, Retail, Service Cloud

Jul 15, 2019 By Adi Kuruganti

Salesforce Named a Leader in the The Forrester Wave™: Digital Experience Platforms, Q3 2019

I am thrilled to announce Salesforce has been named a leader in The Forrester Wave for Digital Experience Platforms 2019. Forrester Wave evaluates DXP providers’ current offerings, strategy, and market presence. We are honored that we received the highest scores in product strategy. We owe our... Read More

Customer Service, Community Cloud, Customer Experience

Jul 15, 2019 By Megan Collins

3 Steps for Retailers to Personalize Messaging at Scale

In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations. This responsibility stems from more than just the old retail mantra.... Read More

B2B Commerce, B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Retail

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How Salesforce Increases Its 360° Customer View With Google

Commerce

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How to Get Insightful Content

AI for Marketers

Improve Customer Journeys

6 Ways Retailers Felt the Prime Day 2019 Effect

3 Tips for Improving Transactional Email Messages

Empower Partners and Sell More With Salesforce PRM

Closing the Sale: 6 Tips From Sales Pros

Salesforce Ventures Impact Fund Spotlight: This Startup Wants to Crush Student Debt

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

How to Provide High-Touch Service With “Order on Behalf Of” Capability

Salesforce Named a Leader in the The Forrester Wave™: Digital Experience Platforms, Q3 2019

3 Steps for Retailers to Personalize Messaging at Scale

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