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Blaze Your Trail: Register for Dreamforce ‘19 Now

Dreamforce '19

Register Today

It's in San Francisco this November 19–22.

What Does Salesforce Do?

CRM

What Does Salesforce Do?

In a nutshell, bring customers and companies together.

The Future of Retailing: Smarter and Completely Connected

Future of Retail

Smarter and Connected

Retailers prepare to serve digital shoppers.

See how

Aug 20, 2019 By Sophia Elson

The Latest Trends in Marketing Metrics and ROI

Marketers now assume a larger role in business-wide customer experience initiatives. As their responsibilities evolve from pure lead generation to encompass more of the customer journey, the definition of success is changing, affecting how marketing metrics are analyzed. To uncover the latest in... Read More

Marketing, Research

Aug 20, 2019 By John Stewart

Unveiling Salesforce Maps: How Location Intelligence Helps Businesses Connect With Their Customers

As the leader of MapAnything for over 10 years, I’ve been amazed by the way location intelligence has changed our daily routine. A lot of that has to do with the introduction of the iPhone 12+ years ago. The iPhone’s GPS beacon gave birth to a whole new generation of consumer applications that... Read More

Customer Experience, News, Sales, Sales Cloud

Aug 20, 2019 By Shannon Duffy

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Low Code Application Platforms

We’re excited to announce that Gartner has named Salesforce a Leader in their new Magic Quadrant for Low Code Application Platforms (LCAP). ... Read More

App Cloud, IT, Industry Report

Aug 19, 2019 By Chris Jacob

Why Marketers Need to Build Great Customer Experiences with AI

Customer expectations are higher than ever, and personalization has become the new normal in marketing communications. But how can brands execute detailed personalization on a large scale? Marketers are turning to artificial intelligence (AI) to create great customer experiences and personalize... Read More

Artificial Intelligence, Customer Experience, Marketing, Marketing Cloud, Personalization

Aug 19, 2019 By Kelcy Joynt

How Intelligence Can Help Media Companies Win the War for Attention

Media companies face their biggest-ever challenge. They’re battling disruptive new competitors while in a war for the attention of consumers, fighting on numerous fronts against streaming services, social media, mobile apps, podcasts, games, and more. Winning this war depends on media companies’... Read More

Artificial Intelligence, Customer Experience, Digital Transformation, Marketing, Communications

Aug 18, 2019 By Kelly Miller

How to Avoid Being Overwhelmed by Marketing Technology Options

Choosing the best marketing technology platform for your business from among the sheer number of available options can be overwhelming. As of 2019, there were more than 7,040 different marketing technology solutions in the marketplace. Given that the average marketing team only uses around 5-20... Read More

Digital Transformation, Marketing, Marketing Cloud

Aug 17, 2019 By Brigitte Donner

What Is Dreamforce? Everything You Need to Know

“Are you going to Dreamforce?” “Who do you think will be playing at Dreamforce?” “At the next Dreamforce, I’m going to …” The buzz online and within our community has started, and you might be wondering what it’s all about. If you’re new to Salesforce and what we do, you may not know about... Read More

Events

Aug 16, 2019 By Nataly Hendeles

4 Reasons Why a Community Is Vital for Small Business Growth

This past year, I learned the power of community. After leaving my home country of Israel to move to the U.S. to get my MBA, I felt a tremendous void. Who would help me navigate a new culture? Who could I turn to for advice or exam prep? Soon that void was filled with an incredible academic... Read More

Small Business, Startups

Aug 15, 2019 By Marissa Kraines

Expert Advice: Get Ready for The Road to Dreamforce

The most wonderful time of the year for Trailblazers is here: Dreamforce season! Every year, the best and brightest minds join us at Dreamforce to offer perspective, vision, and solutions for a better world. From global leaders to entrepreneurs to scientists, every speaker is thought-provoking and... Read More

Events, Dreamforce, Salesforce Ohana

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Key Chatbot Statistics

Dreamforce '19

Register Today

CRM

What Does Salesforce Do?

Future of Retail

Smarter and Connected

The Latest Trends in Marketing Metrics and ROI

Unveiling Salesforce Maps: How Location Intelligence Helps Businesses Connect With Their Customers

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Low Code Application Platforms

Why Marketers Need to Build Great Customer Experiences with AI

How Intelligence Can Help Media Companies Win the War for Attention

How to Avoid Being Overwhelmed by Marketing Technology Options

What Is Dreamforce? Everything You Need to Know

4 Reasons Why a Community Is Vital for Small Business Growth

Expert Advice: Get Ready for The Road to Dreamforce

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