Trailblazer

Marc Benioff's New Book

It's a book about the one person who can change the world: you.

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

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Consumer Goods

Go Direct to Customers

Time to unglue the product sales model.

Discover how

8 Tips for Succeeding in the Digital Sales Transformation

Sales

Tips for the Digital Transformation

Here's what you need to address to be successful.

Sell smarter

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Sep 17, 2019 By Kim Honjo

Salesforce Announces New Education Grants, Celebrates Bay Area Educators

Last week, Salesforce announced $18.2 million in new grants to San Francisco and Oakland school districts and nonprofits to help Bay Area students, teachers, and schools reach their highest potential. To celebrate, Salesforce hosted a student fair onsite at Presidio Middle School in San Francisco. ... Read More

Salesforce Ohana, News, Events

Sep 17, 2019 By Kristen Cobb

How to Boost ROI With Account Based Marketing: Advice From Salesforce

Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're... Read More

Marketing, Marketing Cloud, Marketing Personalization, Account-Based Marketing

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Sep 17, 2019 By Iris Grant

3 Business Terms that Mean Something Different to Social Responsibility Leaders

This article is contributed by Genési Group, a Salesforce partner. As companies continue to invest in corporate social responsibility (CSR) initiatives and incorporate sophisticated programs that enable employee giving and volunteering, they’re bound to run into a few snags. One of the most common... Read More

Salesforce Ohana, Leadership, Foundation, Corporate Culture, Guest Blog

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Sep 16, 2019 By Leigh Price

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy. Now, this ‘wild west’ has been... Read More

Marketing, Marketing Cloud, Social Media Marketing, Industry Report

Illustration of Astro and a male shopper

Sep 16, 2019 By Sunil Rao

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

Last spring, we surveyed 500 global consumer goods (CG) leaders about the fight to remain relevant and future-proof in today’s evolving, hypercompetitive CG landscape. While 95% of CG products are still sold in physical stores, a significant 52% of CG leaders say merchandising and marketing plans... Read More

Commerce, Consumer Goods, News

Photo of men with Astro in a manufacturing setting

Sep 16, 2019 By Cindy Bolt

The Next Generation of Manufacturing Is Here

The manufacturing sector is a crucial cog in the global economy. In the U.S., it employs over 12 million people and contributes about $2 trillion to GDP. Globally, in the 34 largest manufacturing regions, output tops $35 trillion. This sector is also on the cusp of newfound productivity,... Read More

Salesforce Ohana, Manufacturing, Quote-to-Cash, News, Data Management, Analytics

Sep 15, 2019 By Rachel Boyles

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,... Read More

Data Management, Marketing, Marketing Cloud, Marketing Personalization

Sep 14, 2019 By Kelsey Jones

Drive Personalized Customer Engagement With Listening

In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those... Read More

B2C Marketing, Events, Marketing, Marketing Cloud, Marketing Personalization

Sep 13, 2019 By Erin Landry-Wilson

How to Advance Your Project With a Winning Business Case

Do you ever look down at your phone and wonder how the day is already over? There’s always so much to do in so little time! How do you know if what you’re working on is more important than something else? How do you make sure others agree with your assessment of importance? Have you ever identified... Read More

Best Practices, Quote-to-Cash, Salesforce Ohana, Strategy, Research

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Trailblazer

Marc Benioff's New Book

Consumer Goods

Go Direct to Customers

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Tips for the Digital Transformation

Salesforce Announces New Education Grants, Celebrates Bay Area Educators

How to Boost ROI With Account Based Marketing: Advice From Salesforce

3 Business Terms that Mean Something Different to Social Responsibility Leaders

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

The Next Generation of Manufacturing Is Here

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

Drive Personalized Customer Engagement With Listening

How to Advance Your Project With a Winning Business Case

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