Trailblazer

Marc Benioff's New Book

It's a book about the one person who can change the world: you.

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

Illustration of Astro and woman with shipping boxes

Consumer Goods

Go Direct to Customers

Time to unglue the product sales model.

Discover how

8 Tips for Succeeding in the Digital Sales Transformation

Sales

Tips for the Digital Transformation

Here's what you need to address to be successful.

Sell smarter

Sep 19, 2019 By Leigh Price

Managing Social Reviews: Where Your Reputation Hangs in the Balance

A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too... Read More

Marketing, Marketing Cloud, Social Media Marketing

Sep 19, 2019 By Kaitlyn Kranz

4 Ways to Clear Cultural Roadblocks

Thanks to the latest innovations like Artificial Intelligence (AI) and the Internet of Things (IoT), companies now have access to data and insights that enable them to anticipate customer needs, offer proactive solutions, personalize interactions — and do it all at scale. Realizing the full benefit... Read More

Corporate Culture, Digital Marketing, Salesforce Ohana, Leadership Insights

Sep 19, 2019 By Shannon Duffy

What We Learned From John Varvatos at New York Fashion Week

There’s rock and there’s how John Varvatos rolls. We sat down with the designer during New York Fashion Week at his store on the Bowery to get his take on brand identity, technology in fashion, and driving change. Rock ‘n’ roll runs deep for his namesake brand, which is fitting given the store is... Read More

Commerce, Commerce Cloud, Customer Story, Retail, Retail Insights

Sep 18, 2019 By Robert Lorenzen

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

The customer experience has long been an important, contributing factor to a company’s success. But now an organization’s entire structure and emphasis are transforming based on the importance of the customer. It’s no longer all about just selling products — it’s all about the customer and building... Read More

Customer Experience, Digital Transformation, High Tech, Sales

Sep 18, 2019 By Will Breetz

Introducing New Einstein Search – Increasing Productivity With AI for Every Customer

If you’re one of the 4.5 billion people connected to the internet today, you use a search engine to find, purchase, or learn about pretty much anything that comes to mind. Consumer search engines provide a seamless way for us to make sense of our complex world. And consumers are used to a search... Read More

Artificial Intelligence, Customer Service, Einstein, Marketing, Sales

Illustration of Astro with a Sustainability Cloud introductory message

Sep 18, 2019 By DC Nguyen

Introducing Sustainability Cloud in Advance of Climate Week 2019

Salesforce and its employees will show up big to UN Climate Summit and Climate Week NYC 2019. Salesforce operates with the belief that businesses can be platforms for change and for decades has harnessed our company’s culture of innovation to drive positive social impact. Climate change is the most... Read More

Sustainability, Salesforce Ohana

Photo of Presidio Middle School students wearing VR headsets

Sep 17, 2019 By Kim Honjo

Salesforce Announces New Education Grants, Celebrates Bay Area Educators

Last week, Salesforce announced $18.2 million in new grants to San Francisco and Oakland school districts and nonprofits to help Bay Area students, teachers, and schools reach their highest potential. To celebrate, Salesforce hosted a student fair onsite at Presidio Middle School in San Francisco. ... Read More

Salesforce Ohana, News, Events

Sep 17, 2019 By Kristen Cobb

How to Boost ROI With Account Based Marketing: Advice From Salesforce

Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're... Read More

Marketing, Marketing Cloud, Marketing Personalization, Account-Based Marketing

Photo of a woman and a man walking beside a hedgerow

Sep 17, 2019 By Iris Grant

3 Business Terms That Mean Something Different to Social Responsibility Leaders

This article is contributed by Genési Group, a Salesforce partner. As companies continue to invest in corporate social responsibility (CSR) initiatives and incorporate sophisticated programs that enable employee giving and volunteering, they’re bound to run into a few snags. One of the most common... Read More

Salesforce Ohana, Leadership, Foundation, Corporate Culture, Guest Blog

Load More Posts

State of the Connected Customer

Sales

Marketing

Customer Service

Commerce

IT

Small Business

Salesforce.com

Salesforce Announces New Industry Clouds

Consumer Goods and Manufacturing Clouds

Trailblazer

Marc Benioff's New Book

Consumer Goods

Go Direct to Customers

Sales

Tips for the Digital Transformation

Managing Social Reviews: Where Your Reputation Hangs in the Balance

4 Ways to Clear Cultural Roadblocks

What We Learned From John Varvatos at New York Fashion Week

PagerDuty CFO Shares Why Finance Teams Must Become Customer First

Introducing New Einstein Search – Increasing Productivity With AI for Every Customer

Introducing Sustainability Cloud in Advance of Climate Week 2019

Salesforce Announces New Education Grants, Celebrates Bay Area Educators

How to Boost ROI With Account Based Marketing: Advice From Salesforce

3 Business Terms That Mean Something Different to Social Responsibility Leaders

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

Einstein Case Classification: A New Customer Service Experience

Implement Intelligent Coupon Campaigns

Dreamforce: Everything You Need to Know

Americas

Europe, Middle East, and Africa

Asia Pacific