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Jun 24, 2019 By Brigid Warmerdam

4 Ways to Practice Inclusive Meetings Today

We know that by building a culture of equality in our company, we help our employees succeed, create deeper customer connections, and drive positive social change in the world around us. Inclusion is a core part of equality — it means everyone feels seen, heard, empowered to succeed, and... Read More

Equality

Jun 24, 2019 By Erin Weisz

The New Bottom Line: Why Businesses Must Find Purpose Beyond Profit

“There’s no line item on a balance sheet for ‘give a damn,’ but it’s the most valuable thing you’ve got in the business.” That’s what Dave Schiff once said to Casey Gerald, Co-Founder and CEO of MBAs Across America. Having a laser focus on profit margins and shareholders’ gains just doesn’t cut it... Read More

Corporate Culture, Foundation, Leadership

Jun 24, 2019 By Andy Peebler

How to Ramp up Your Team on a New Ecommerce Platform

Whether you're contemplating a switch to a new ecommerce platform or adding new commerce capabilities to your existing platform, enabling people is a really important topic. The first step is to determine which teams need to be enabled. Next, you will need to decide the best way to roll out each... Read More

Commerce, Ecommerce

Jun 23, 2019 By Heike Young

Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

If you're in the consumer goods business, you've probably noticed transformation is here to stay. The old playbook for consumer goods just isn’t relevant in 2019. A new study from Salesforce, Consumer Goods and the Battle for B2B and B2C Relationships, suggests brands should evolve both... Read More

Commerce, Consumer Goods, B2B Commerce, Direct-to-Consumer

Jun 22, 2019 By Megan Collins

Podcast: Monetizing Repeat Client Base With RFM Segmentation

RFM Segmentation (Recency, Frequency, and Monetary) is a framework designed for marketers to monetize their database and increase ROI. Sounds great, right? In this episode, Caren Carrasco, Senior Partner of Benjamin David Group, shares her perspective on this framework and how marketers can take... Read More

Marketing Cloudcast

Illustration of Einstein with a support bot

Jun 21, 2019 By Martha Walchuk

How to Apply AI to Your Customer Service

Now that customers engage directly with your company on more and more channels, the position of customer service has elevated from "cost center" to marketing tool, competitive differentiator, and linchpin in the quest for exceptional customer experience. It's no wonder customer service is... Read More

Artificial Intelligence, Customer Service

Jun 21, 2019 By Gavin Austin

Soft Skills Are the New Hard Skills

As we move into the Fourth Industrial Revolution, most of us will need to learn new skills to advance our careers. Of course, technology skills are important. Obviously, we must continue to learn the latest applications to remain relevant. But focusing only on hard skills, such as a specific... Read More

Careers, Learning

Jun 21, 2019 By Matt Gove

How Piedmont Healthcare Personalizes the Patient Experience to Drive Loyalty

This article was written by Piedmont Healthcare, a Salesforce customer. For more than a century, Piedmont Healthcare has been a recognized leader in delivering expert care. As Chief Consumer Officer, I’m proud that in 2018, we supported more than half a million emergency department visits, 325... Read More

Health Cloud, Healthcare & Life Sciences, Thought Leadership

Jun 21, 2019 By Andy Peebler

Best Practices for Switching Ecommerce Platforms

Switching to a new ecommerce platform — whether you’re in B2C or B2B commerce — can be difficult. In my 20 years supporting brands to implement ecommerce platforms, I've seen many migrations fail to go live after over a year of investment. Conversely, I've also seen large sites with complex use... Read More

Commerce, B2B Commerce, IT

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4 Ways to Practice Inclusive Meetings Today

The New Bottom Line: Why Businesses Must Find Purpose Beyond Profit

How to Ramp up Your Team on a New Ecommerce Platform

Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

Podcast: Monetizing Repeat Client Base With RFM Segmentation

How to Apply AI to Your Customer Service

Soft Skills Are the New Hard Skills

How Piedmont Healthcare Personalizes the Patient Experience to Drive Loyalty

Best Practices for Switching Ecommerce Platforms

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