At Salesforce Equality is one of our core values, and we’re committed to empowering a diverse and qualified workforce with the skills needed to be successful in the 21st century workforce. This year, we introduced our newest workforce development program, called the Pathfinder Training Program,...
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The latest Marketing Cloud release is now live! This release delivers more personalized and integrated customer journeys while enabling your team to work smarter with new levels of data insight across your organization.
Watch the New Feature Overview and learn more about new product updates with...
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When classes resumed for the 2018-2019 academic year at University of Massachusetts Lowell in September, more than 350 students in its Manning School of Business embarked on an educational journey unlike any other.
For the second year, UMass Lowell, a public institution located 30 miles northwest...
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In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI.
Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna...
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It comes as no surprise that nearly three-quarters of small and midsize businesses (SMB) will invest in software and apps over the next year, according to this June 2018 Vistage survey. But would you have guessed that — along with CRM — artificial intelligence (AI) tops the list of technologies...
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Salesforce's annual Dreamforce conference filled downtown San Francisco last month with more than 170,000 registered attendees, 400 partner companies, 400 living trees, and 20 monastics from France. Here are more fun numbers that add up to the greatest software conference in the world.
Delve...
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Each Dreamforce, we learn new things, meet new people and sing along with different bands, but there is one constant recurrence: those special moments that AppExchange likes to refer to as "appyness," or pure joy. It’s reuniting with a friend you haven’t seen since last Dreamforce, going...
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In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can't be achieved by simply adding more...
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“Click and collect,” sometimes referred to as “buy online, pick up in store,” will be a significant factor this holiday. According to an International Council of Shopping Centers survey, 36% of 2016 U.S. holiday shoppers who made purchases used click and collect, a figure that has been steadily...
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