360 PERSPECTIVES

How to Build One Team
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Blazing Trails Podcast: The Importance of Company Values With Gucci CEO Marco Bizzarri

Blazing Trails Podcast

Rewriting Gucci's Core Values

CEO Marco Bizzarri talks changing company culture.

3 Insights to Help You Understand the Growth Marketing Mandate

Research

The Growth Marketing Mandate

Here's the latest on growth and data in marketing.

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How to Get Ready for Release Time: Q&A With our Release Experts

Spring '20 Release

Q&A With the Release Experts

Customer and partner experts share their expertise.

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Feb 17, 2020 By Anjali Kevlani

Top 5 Most Treasured Spring ‘20 Features

Every major Salesforce release brings hundreds of new features and enhancements across a wide variety of products and clouds. Spring ‘20 is no exception, as you will discover while flipping through the Release Notes. Within this vast sea of goodness, there are always a few features that generate... Read More

Cloud, Customer Success, IT, Platform, Sales Cloud, Seasonal Release

Feb 17, 2020 By Gary Brandeleer

What to Look for in a Field Service Management Solution — and Why

You’re considering an upgrade from a paper-based system or a home-grown system featuring a collection of disjointed apps to a connected field service management solution. But what, exactly, will that solution look like? It shouldn’t be just another version of what you’re already doing on another... Read More

Customer Service, Service Cloud

Feb 16, 2020 By Emily Hoffman

How to Measure Social Insights Across the Customer Journey

Forrester expects global social advertising spend to reach $165.6 billion in 2023. But for most marketers, measuring their return on investment (ROI) for social is a major challenge. Without full transparency into their social investments, marketers struggle to answer critical questions. What... Read More

Marketing, Marketing Cloud, Analytics, Social Media Marketing

Feb 15, 2020 By Conor Wiegmann

Podcast: Building a Brand From the Ground Up With Ben Higgins

You know him from ABC’s The Bachelor and as founder of the for-purpose company, Generous Coffee Co. He’s also on the board of Humanity and Hope United and host of The Ben and Ashley I Almost Famous podcast. After a trip to Honduras, he changed his personal brand’s position to one that encourages... Read More

Marketing, Marketing Cloud

Feb 14, 2020 By Philip Cooper

How to Make Sure Your Data Is AI-Ready

You’ve identified and qualified the right use cases. You have the infrastructure, tools, and people ready to execute on the build and deploy phases of your artificial intelligence (AI) project. You’re in great shape. But what now? We know navigating the AI space isn’t easy, but we have a recipe for... Read More

Einstein, High Tech, IT

Feb 13, 2020 By Matt Jaffe

Blazing Trails Podcast: The Importance of Company Values With Gucci CEO Marco Bizzarri

Every successful organization has a set of core values — from non-profits, universities, and sports teams to small businesses and huge corporations. In a broad sense, core values serve as the foundation for an organization’s decision-making. For a business that embraces a set of core values,... Read More

Customer Engagement, CEO, Corporate Culture, Leadership

Feb 13, 2020 By Noah Kravitz

Why Your SMB Should Care About Clean Data

Have you ever been asked if your small business keeps its data clean? Does your small business keep its data clean? This question may leave you wondering: What exactly is clean data, and why does it matter? Clean data — or data and records that are free of inaccuracies, duplications, and blanks —... Read More

Small Business, Startups, Data Management, CRM

Feb 12, 2020 By Leah Pope

3 Insights to Help You Understand the Growth Marketing Mandate

In the past, marketing was often seen solely as the steward of the brand — and ultimately a cost center. However, driving business growth has emerged as a new mandate for marketers. Armed with data, all marketers — from analysts to channel managers to executives — are expected to operationalize... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Research

Feb 12, 2020 By Erin Dorshorst

UrbanStems: Three Best Practices for D2C Success

What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for... Read More

Best Practices, Commerce Cloud, Customer Success, Direct-to-Consumer, Digital Transformation, Retail, Commerce

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360 PERSPECTIVES

How to Build One Team
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Rewriting Gucci's Core Values

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The Growth Marketing Mandate

Spring '20 Release

Q&A With the Release Experts

Top 5 Most Treasured Spring ‘20 Features

What to Look for in a Field Service Management Solution — and Why

How to Measure Social Insights Across the Customer Journey

Podcast: Building a Brand From the Ground Up With Ben Higgins

How to Make Sure Your Data Is AI-Ready

Blazing Trails Podcast: The Importance of Company Values With Gucci CEO Marco Bizzarri

Why Your SMB Should Care About Clean Data

3 Insights to Help You Understand the Growth Marketing Mandate

UrbanStems: Three Best Practices for D2C Success

Research

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360 PERSPECTIVES

How to Build One Team Around the Customer

Blazing Trails Podcast

Rewriting Gucci's Core Values

Research

The Growth Marketing Mandate

Spring '20 Release

Q&A With the Release Experts

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

8 Agenda Items for a Successful Sales Kickoff in 2020

6 Ways to Measure Customer Satisfaction in Field Service

The 4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Americas

Europe, Middle East, and Africa

Asia Pacific

How to Build One Team
Around the Customer