We are happy to share the news that retail industry veteran John Strain has joined Salesforce as Senior Vice President of Retail and Consumer Goods. John joins us from Gap Inc., Williams Sonoma, and Total Wine & More. (His favorite wine, in case you’re wondering, is pinot noir.) In his new...
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It’s often said that nobody likes tax season. After all, it can be stressful if you find yourself disorganized or unprepared when Apr. 15 rolls around. However, for financial marketers, tax season is full of opportunities to provide customer experiences that solve problems and drive sales.
To...
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This is a follow-up of my article “Your Path to Digital Transformation in 3 Easy Steps.” In this new article, I want to provide some real-life success stories of the approach I described there.
Becoming a catalyst for change
During the early phase of my partnership as Program Architect with an...
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Salesforce has expanded our market-leading Commerce Platform to bring new artificial intelligence, visual search, and inventory availability platform service to the 37,000 people gathered in New York City for National Retail Federation’s Big Show and retailers everywhere.
Salesforce’s new...
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As we return to our regular routines after the holiday season, let’s take stock of the most important shopping period of the year, and use that information to plan for the year ahead.
After analyzing the activity of more than 500 million global shoppers, here are our top findings from the 2018...
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So many Trailblazers are already champions within their communities, using Lightning to take users to the next level, sharing learnings and best practices, while helping others do the same.
The Lightning Champions program is a peer-to-peer program that highlights these Trailblazers, celebrating...
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As always, we barely have time to catch our breath after the hectic holiday season before we gear up for the biggest retail conference of the year, the NRF Big Show. At Rituals Cosmetics, we’re coming off a holiday season where we doubled our U.S. online sales and we’ve seen a 70% increase in...
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When you’re building the ultimate collaboration solution, you need to know the ins and outs of collaboration. That’s the approach our Quip team takes with adding new features to their platform. And by “Quip team”, I’m talking about everyone who works on Quip from sales, marketing, and other...
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A 2017 Gartner report found that 81% of companies expected to be competing mostly or completely on the basis of Customer Experience (CX) within two years. Now that 2019 is here, are you taking time to make sure the customer is at the heart of your brand experience?
Whether via service...
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