FUTURE OF WORK

Face Masks in the Workplace

Dr. David Agus reveals why face coverings will likely
be necessary until 2021.

Learn why

The 6th State of Marketing Report Uncovers Trends to Navigate Change

New Research

The 6th State of Marketing Report

Our latest report uncovers the trends to navigate change.

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How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Partner Spotlight: Cardinal Path

Keep Your Data Accurate

Find practical tips to refine and enhance your Analytics 360 instance.

Start here

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Thought Leadership: Geoffrey Moore

Company Vision and Values

Some things should remain consistent — even if there's a crisis.

Get insight

May 27, 2020 By Ann Marie Aviles

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. This week, we break down our latest survey results and share what retailers can learn from each generation. We’re posting the insights we’ve... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Thought Leadership

May 27, 2020 By Andy Kofoid

4 Things I Wish I Knew About Sales Forecasting Earlier in My Career

Sales forecasting is both an art and a science. In my 20+ years of sales leadership, I’ve spent hundreds of hours thinking about sales forecasts. These forecasts answer two simple questions: how much do we plan to sell, and when will we deliver those numbers? As hard as my team and I work on our... Read More

Digital Transformation, Leading Through Change, Sales Cloud, Sales

May 26, 2020 By Matt Jaffe

How Accenture Is Outmaneuvering Uncertainty

In the last few months, millions of business leaders have had to figure out how to pivot their companies quickly to adjust to the ever-changing COVID-19 crisis. But imagine leading a 500,000 person company, with offices in over 200 cities across 50 countries worldwide, and moving with enough speed... Read More

CEO, Digital Transformation, Leading Through Change

May 26, 2020 By Rebecca Saar

What Is a Salesforce Admin?

Editor's note: This is one of our most popular posts, so we've updated it with the latest information and resources. Sometimes a piece of technology seems to be used at every company. Knowing how to use that technology can help a person’s career. It can give a job candidate a distinct advantage... Read More

Careers, Digital Transformation, IT, Leading Through Change

May 26, 2020 By Elizabeth Pinkham

Entering the Next Phase of Recovery: Reopening Our Offices in Korea, Hong Kong, and China

This week, we took the next step of our recovery journey with the reopening of our offices in South Korea, Hong Kong, and China, building on the plan we shared earlier this month on how we’re going to welcome back our employees with the help of Work.com. You might be wondering, why now and what... Read More

Future of Work, Salesforce Ohana, Leading Through Change

May 26, 2020 By Katie McBeth

3 Ways Small Businesses Can Regain Financial Stability

QuickBooks, a Salesforce partner, wrote this article. This past March brought two of the largest one-day point drops in the 120-year history of the Dow Jones Industrial Average. Due to this market volatility, small- or medium-sized businesses (SMBs) may justifiably feel uncertain in the current... Read More

Digital Transformation, Leading Through Change, Small Business

May 24, 2020 By Ari Bendersky

Legendary Rock Star Chrissie Hynde on How We Can Be Better Citizens of the World

Welcome to another edition of B-Well Together, a 30-minute webinar series, highlighting tips, resources, and coping skills from leading wellbeing experts to support you and your families. Prior episodes featured acclaimed “On Being” host Krista Tippett, renowned primatologist Jane Goodall, and... Read More

Leading Through Change, Salesforce Ohana

May 23, 2020 By Shonnah Hughes

How Emotional Intelligence Increases Customer Loyalty

Customer service representatives and social media users are no strangers to the growing phenomena of “cancel culture.” As humans, however, we crave interaction and acceptance. So why is it now common to cancel services after a single negative interaction? How can we use emotional intelligence (EQ)... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

May 22, 2020 By Gareth Jones

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Gareth Jones is Senior Vice President and Global Marketing Director of Wunderman Thompson, a WPP company, and a Salesforce customer. There’s an old saying that the best way to innovate is to have a good idea and not enough time to execute it. My digital agency Wunderman Thompson experienced that... Read More

Business as a Platform for Change, IT, Marketing, Marketing Cloud, Platform, Leading Through Change, Customer Experience

COVID-19 Response Playbook

The COVID-19 Response Playbook

Lead With “No Regrets” Decisions as the Next Normal Unfolds

Most Popular Stories

Staying Positive in the New Normal: Insights From a Top Entrepreneur

Staying Positive in the New Normal: Insights From a Top Entrepreneur

Summer ‘20 Sandbox Preview

Summer '20 Sandbox Preview

Video Innovation Will Continue to Change Society in 2020 and Beyond

Sales

Marketing

Customer Service

Commerce

IT

Small Business

Salesforce.com

Face Masks in the Workplace

New Research

The 6th State of Marketing Report

Partner Spotlight: Cardinal Path

Keep Your Data Accurate

Thought Leadership: Geoffrey Moore

Company Vision and Values

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

4 Things I Wish I Knew About Sales Forecasting Earlier in My Career

How Accenture Is Outmaneuvering Uncertainty

What Is a Salesforce Admin?

Entering the Next Phase of Recovery: Reopening Our Offices in Korea, Hong Kong, and China

3 Ways Small Businesses Can Regain Financial Stability

Legendary Rock Star Chrissie Hynde on How We Can Be Better Citizens of the World

How Emotional Intelligence Increases Customer Loyalty

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

The COVID-19 Response Playbook

Lead With “No Regrets” Decisions as the Next Normal Unfolds

Most Popular Stories

Staying Positive in the New Normal: Insights From a Top Entrepreneur

Summer '20 Sandbox Preview

Video Innovation Will Continue to Change Society in 2020 and Beyond

Learn With Trailhead

Get Started With Sourcing PPE

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Europe, Middle East, and Africa

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