Aug 18, 2017 By Tiffany Hsu

The Answers to 4 Social Media Questions You Were Always Afraid to Ask

As a social media professional, my days are often spent creating compelling content, engaging with our community, or strategizing about whether that hot new social network is actually relevant for our business. But when a colleague recently asked me whether or not it was okay to like her own... Read More

Social Media, Marketing

Aug 18, 2017 By Tim Pickard

Investing in Customer Success: A Venture Capital Perspective

From consumer studies to morning television, we see example after example of how customer success impacts today’s businesses. We know that unhappy customers will not only take their business elsewhere, they will share bad experiences with friends, family, and colleagues, on social media and with... Read More

Customer Service, Customer Success

Aug 18, 2017 By Sabrina Ferraioli

8 Secrets for Reaching and Engaging with Senior Executives Successfully

Managing a team of sales professionals who are focused on selling to senior executives isn’t easy. You want to give your reps all the tools necessary to achieve their sales targets. It’s your job to make sure they bring home fat commission checks … and you do too. The problem is, the top executives... Read More

Sales

Aug 18, 2017 By Yaagneshwaran Ganesh

5 Ways Predictive Intelligence can Supercharge Your CRM

The most basic aspect of striking a conversation with someone is to converse about something that would interest them. Yet, in a B2B business scenario, we are too focused on what we would like to sell rather than trying to know where a customer stands in their business journey, what their... Read More

CRM, Intelligence, Sales, Marketing

Aug 18, 2017 By Annie Wright

ASC 606 Standard: Driving Sales, Ops, and IT Closer Together

The new ASC 606 revenue recognition standard is a hot topic that’s coming up for our team every day. Our customers want to understand how they can leverage the Salesforce platform, and specifically Salesforce CPQ, in order to meet this standard for revenue recognition and compensation. And we are... Read More

Sales, IT, Quote-to-Cash

Aug 17, 2017 By Gregg Schwartz

3 Undeniable Reasons Why Customer Service is the New Sales

Sales and customer service are often thought of as being separate functions with distinct goals. Many organizations give their sales and customer service teams different levels of training, compensation, and stature. To use a Navy analogy, sales people are often thought of as being the... Read More

Customer Service, Sales

Aug 17, 2017 By Sabrina Barekzai

Welcome to the Year of Service

On this week’s Road to Dreamforce, we’re welcoming everyone to the Year of Service! With Service Cloud, your customers can become more successful than ever. Are you service professional? Don’t miss even more exciting updates on the podcast. Get ALL of the details and really explore the... Read More

Dreamforce, Service, Service Cloud, Events

Aug 17, 2017 By Ron Pereira

What Retail and Brand Marketers Need to Know about AI and Customer Journeys

Three out of four consumers expect brands to provide a consistent experience wherever they engage. This puts massive pressure on retail and consumer brand marketing leaders to transform their strategies in a new digital era focused on the customer experience. New research, just published in... Read More

Retail, Marketing, Marketing Cloud

Aug 16, 2017 By Salesforce

What is CRM?

If you are a business owner or a sales manager, you’ve probably heard the term “CRM.” But what does it really mean? C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information... Read More

Cloud, Sales