Jul 26, 2017 By Amy Weaver

Salesforce's GDPR Commitment: Our Guide for the Path Ahead

At Salesforce, trust is our #1 value. The protection of our customers’ data is paramount. The General Data Protection Regulation (GDPR) is a comprehensive European privacy law that takes effect on May 25, 2018. Salesforce welcomes this law as an important step forward in streamlining data... Read More

News

Jul 26, 2017 By Heike Young

Influencer Marketing: What You Need to Know from the Influencer's and the Marketer's Perspective

Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list. All entertainment aside, these influencers present an incredible business opportunity for brands to connect with their audiences... Read More

Marketing, Marketing Cloud, Social Media

Jul 26, 2017 By Jim Sinai

An MIT Tech Review Study on Salesforce: AI Meets CRM

For a customer’s experience, AI is the new UI. That’s why businesses are looking to harness the power of AI for their customer data to deliver highly-personalized experiences. Across industries, regions, and functions, the opportunities for AI are unprecedented. Accenture predicts that AI will... Read More

Intelligence, IT, App Cloud

Jul 26, 2017 By Jane Hurst

7 Quick Ways to Improve the User Experience of a Home Page

If you aren’t getting as many visitors to your website, maybe it has to do with how the home page is designed. This is the first thing people see, and it can make or break any website. You need to take steps to make sure that users are enjoying their experience while visiting your home page. Here... Read More

Marketing, Online Marketing, Website

Jul 26, 2017 By Ajomon Joseph

How the Next Generation Connects to the World's #1 CRM: A Community-Led Event

Salesforce for Youth Salesforce for Youth is a community youth event conducted by the Dallas Salesforce Developer Group. This was held in Coppell, TX on June 24, 2017. The purpose of the event was to introduce Salesforce the world’s #1 CRM to the future generation of engineers, scientists, and... Read More

Events

Jul 25, 2017 By David Priemer

Why Good ROI Isn't Enough to Save Your Product (But What Is)

Nestled inside the Paris hotel on the Las Vegas strip is Le Burger Brasserie. A French twist on the American burger experience whose menu boasts their famous 777 burger. For the bargain price of $777 you get a Kobe beef patty, with pancetta, goat cheese, seared foie gras, arugula, Maine lobster,... Read More

Sales

Jul 25, 2017 By Blake Miller

4 Email Marketing Integration Tactics

Email marketing remains one of the key communication tools for business. Eighty-two percent of companies today take advantage of email marketing. The ability to segment lists, and to personalize and tailor messages to any part of your audience, has wide appeal. But with so many companies using this... Read More

Marketing, Marketing Cloud

Jul 25, 2017 By Elizabeth Pinkham

Announcing Salesforce Transit Center and Salesforce Park!

We’re excited to announce that Salesforce and the Transbay Joint Powers Authority (TJPA) have formally agreed to rename the Transbay Transit Center the Salesforce Transit Center. Scheduled to open in Spring 2018, the Salesforce Transit Center is a visionary transportation project topped with a... Read More

News

Jul 25, 2017 By Tony Prophet

Salesforce Takes the CEO Action for Diversity & Inclusion Pledge to Advance Equality for All

At Salesforce, Equality is a core value and we believe our higher purpose is to create a more equal world for all. A key part of this vision is to build a diverse and inclusive culture where everyone feels they can bring their full, authentic self to work. Research shows when leaders commit to... Read More

Leadership, News