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What Is the Future of Work?

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Thought leadership

Business Leaders: Get Ready for the Future of Work

Here's what execs must do to upskill workers.

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2019 Salesforce Equal Pay Update

Company culture

2019 Salesforce Equal Pay Update

Equality is a core value at Salesforce — here's what the fourth companywide survey found.

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What Is a Sales Funnel (and How Is It Changing)?

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What a Sales Funnel Is

Technology has changed how leads covert, but the sales funnel still rules.

Here's how

Apr 22, 2019 By Marta Lawrence

Three Trends Every Financial Services Marketer Needs to Prepare for the Future

Three trends every financial services marketer needs to prepare for the future Most financial services marketers recognize that digital channels are more effective than other more traditional means, yet they don’t find themselves to be “digital-ready,” according to new joint research by Digital... Read More

Digital Marketing, Marketing, Financial Services

Apr 22, 2019 By Michael Jones

What is Service on the Edge?

The introduction of cutting-edge Fourth Industrial Revolution technologies has changed the way people receive, interact with, and interpret information. Because of this, companies must also adapt to meet and deliver on evolving customer expectations and needs — this is called service on the edge. ... Read More

Artificial Intelligence, Customer Service, Einstein, IoT, Machine Learning

Apr 22, 2019 By Amalia Miller

Three Changes Your Small Business Can Make This Earth Day

Another Earth Day is here — how are you progressing on your company’s green initiatives? Small business leaders have so many things to keep up with that it’s easy to overlook anything that feels extra. But making environmentally sound choices for your business isn’t just a great way to fight... Read More

Small Business, Sustainability

Apr 19, 2019 By Scott Rheinlander

Everything You Wanted to Know About Marketing Attribution Models (but Were Afraid to Ask)

Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Marketers today have their work cut out for them. The average customer uses 10 channels to communicate with companies, which means the digital marketing landscape is more fragmented than... Read More

Marketing

Apr 19, 2019 By Lorene Bowers

Make Your Voice Heard: CNX19 — Call for Speakers

Do you drive customer engagement and deliver amazing customer experiences? We're launching our Call for Speakers (you will need to log in with your Salesforce account to nominate a speaker) to discover those remarkable stories for Connections coming up in June. If you've got best practices to share... Read More

Connections, Events

Apr 19, 2019 By Kim Honjo

32 AI Quotes From the Experts

It seems that the topic of artificial intelligence (AI) is on everyone’s lips these days. And with good reason: according to the Future of Workforce Development report, 62% of hiring managers expect AI to substantially change the nature of work. But this change — depending on who you’re talking to... Read More

Artificial Intelligence, Machine Learning, IT

Apr 19, 2019 By Eric Bensley

Quiet Leadership: How Introverts Can Succeed in the Workplace

We often think of entrepreneurs as larger-than-life personalities who can dazzle a board room, charm on stage, and give a flawless interview on the fly. But what happens to those of us who don’t naturally enjoy the spotlight? Are we doomed to a life on the sidelines? “You should be more... Read More

Careers, Corporate Culture, Best Practices, Small Business

Apr 18, 2019 By Kelsey Jones

Engage Your Customer With These Experience Strategies

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its key differentiator — and customers are voting for great experiences with their wallets. More than 50% of consumers have... Read More

B2B Marketing, B2C Marketing, Customer Experience, Email Marketing, Marketing, Marketing Cloud, Marketing Personalization

Apr 18, 2019 By Cindy Robbins

Five Years in a Row: Best Places To Work

For the fifth consecutive year, Salesforce has been named one of San Francisco's Best Places to Work in the Bay Area by the San Francisco Business Times. Recognition like this makes me both grateful for our Salesforce family and humbled because of the incredible companies that we stand beside on... Read More

Careers, Corporate Culture

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Join a Conversation With Team Einstein

Thought leadership

Business Leaders: Get Ready for the Future of Work

Company culture

2019 Salesforce Equal Pay Update

Sales

What a Sales Funnel Is

Three Trends Every Financial Services Marketer Needs to Prepare for the Future

What is Service on the Edge?

Three Changes Your Small Business Can Make This Earth Day

Everything You Wanted to Know About Marketing Attribution Models (but Were Afraid to Ask)

Make Your Voice Heard: CNX19 — Call for Speakers

32 AI Quotes From the Experts

Quiet Leadership: How Introverts Can Succeed in the Workplace

Engage Your Customer With These Experience Strategies

Five Years in a Row: Best Places To Work

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