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What Is the Future of Work?

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Thought leadership

Business Leaders: Get Ready for the Future of Work

Here's what execs must do to upskill workers.

Find out

2019 Salesforce Equal Pay Update

Company culture

2019 Salesforce Equal Pay Update

Equality is a core value at Salesforce — here's what the fourth companywide survey found.

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What Is a Sales Funnel (and How Is It Changing)?

Sales

What a Sales Funnel Is

Technology has changed how leads covert, but the sales funnel still rules.

Here's how

Apr 18, 2019 By Kelsey Jones

Engage Your Customer With These Experience Strategies

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its key differentiator — and customers are voting for great experiences with their wallets. More than 50% of consumers have... Read More

B2B Marketing, B2C Marketing, Customer Experience, Email Marketing, Marketing, Marketing Cloud, Marketing Personalization

Apr 18, 2019 By Danielle Kerendian

TrailheaDX '19: Get Your Free Expo+ Pass

Calling all developers, admins, and architects who build on Salesforce — we're excited to announce that the TrailheaDX free Expo+ pass is here! On May 30* in San Francisco, you can experience TrailheaDX, the must-attend developer event of the year, for free. Register now! With your free Expo+ pass,... Read More

Events

Apr 18, 2019 By Cindy Robbins

Five Years in a Row: Best Places To Work

For the fifth consecutive year, Salesforce has been named one of San Francisco's Best Places to Work in the Bay Area by the San Francisco Business Times. Recognition like this makes me both grateful for our Salesforce family and humbled because of the incredible companies that we stand beside on... Read More

Careers, Corporate Culture

Apr 17, 2019 By Veda Kumarjiguda

Connect Customer Service and Marketing to Drive Great ROI

Let’s say you’re going to a wedding this weekend and want to treat yourself to something like a new pair of shoes. You shop around online and after filling and abandoning a series of carts, you place an order. Fast-forward to two weeks after the wedding, you’re still seeing advertisements for shoes... Read More

B2C Marketing, Marketing, Marketing Cloud, Personalization

Apr 17, 2019 By Jeff Elder

Bias in AI: Join a Conversation with Team Einstein

Artificial intelligence (AI) is booming in tech today. Companies are eager to acquire services that study data and make predictions so they can anticipate their customers’ needs. Human beings collect, choose, and input the data in the first place, and in that human-to-machine transaction, bias can... Read More

Einstein, Artificial Intelligence, IT

Apr 16, 2019 By Ketan Karkhanis

Einstein Discovery Now Comes to You: Bring AI-Driven Predictions to Non-Salesforce Apps

Did you know more than half of organizations report using 800 or more different applications? With employees working across so many tools, there is no central place to surface insights or embed intelligence. You’re not going to put those insights to use if you have to open a new window to get to... Read More

Artificial Intelligence, Apps, Analytics, Einstein, IT

Apr 16, 2019 By Kevin Boyer

New E-book: Three KPIs that Measure Operational Excellence

Operational excellence is one of those business values that every organization strives for but many struggle to achieve. Part of the problem is that “operational excellence” can be difficult to define and quantify. Are we talking about having the best business processes? Or do we mean making sure a... Read More

Best Practices, Cloud Services, Digital Transformation, IT

Apr 16, 2019 By Megan Collins

Podcast: Advice From a Customer Experience Professional

The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they begin to transform their business. The role’s primary function is to connect departments to align the company on one goal: a happy customer. When you have happy customers,... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Apr 16, 2019 By Regan Roby

Three Fast Steps to a Beautiful, CRM-Connected Community

You may not realize it but we all access a community in one form or another. For example, I am part of an online running community that keeps me motivated to continue training. For others, a community can be where they log in and check their account data and engage with someone inside the business.... Read More

Community Cloud, Cloud Services, Customer Experience, Customer Success

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Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

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Salesforce.com

Salesforce Connections 2019

More Learning + More Networking = More Revenue Growth

Thought leadership

Business Leaders: Get Ready for the Future of Work

Company culture

2019 Salesforce Equal Pay Update

Sales

What a Sales Funnel Is

Engage Your Customer With These Experience Strategies

TrailheaDX '19: Get Your Free Expo+ Pass

Five Years in a Row: Best Places To Work

Connect Customer Service and Marketing to Drive Great ROI

Bias in AI: Join a Conversation with Team Einstein

Einstein Discovery Now Comes to You: Bring AI-Driven Predictions to Non-Salesforce Apps

New E-book: Three KPIs that Measure Operational Excellence

Podcast: Advice From a Customer Experience Professional

Three Fast Steps to a Beautiful, CRM-Connected Community

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