Customer 360 Transformation

The Importance
of Changing Mindsets

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Introducing 360 Perspectives, a Series on How to Connect Silos and Put the Customer at the Center of Your Business

New Editorial Series

Introducing 360 Perspectives

Catch weekly coverage of customer-first businesses.

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

Plan A Sales Kickoff

5 Things You'll Need

These meetings are an incredible tool.

Discover why

Retail Trends: How to Engage Shoppers at the Edge

Retail Trends

Engage Shoppers at the Edge

And, set yourself up for success this decade.

Learn how

Jan 17, 2020 By Matt Jaffe

Make Change: What Does the Future of Work Look Like?

The future of work is coming — and it will change the business world as we know it. But what does the future of work hold? How can we prepare for it? And beyond that, how can we succeed and thrive in it? Now, in the newest installment of Salesforce’s Make Change series, hear from 18 C-suite leaders... Read More

CEO, Careers, Leadership

Jan 17, 2020 By Keara Cho

The Top Email Nurture Journeys Every SMB Marketer Should Build

Ever build 20 email marketing campaigns to find out only one works? The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be... Read More

Best Practices, Email Marketing, Small Business

Jan 16, 2020 By Erik Wagner

Disrupt or Be Disrupted: 4 Ways Providers Can Improve Patient Engagement

When a patient is hurt or sick, they simply want to get better. But there are many steps in between — make an appointment, fill out forms, see a doctor, get a prescription or referral — that the path to wellbeing often becomes burdensome. To add insult to injury (no pun intended), there’s always... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences

Jan 15, 2020 By Lynne Zaledonis

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

I’ve been attending enterprise sales kickoffs (SKOs) for 20 years. Along the way, I’ve learned these meetings can be an incredible tool – or they can fall incredibly flat in engaging and inspiring sales reps. Sales leaders, you know what I’m talking about: those kickoffs that feel like a wall of... Read More

Best Practices, Sales, Sales Cloud

Jan 15, 2020 By Casey Coleman

How Empowering Employees With Technology Can Deliver Back to the Community

With industries around the globe raising the bar on innovations that drive personalized experiences, many government organizations also feel pressure to deliver better customer service in order to maintain public trust and credibility. As a result, they are seeking ways to leverage disruptive... Read More

Customer Experience, Digital Transformation, Industry Report

Jan 15, 2020 By Rob Garf

Retail Trends: How to Engage Shoppers at the Edge

It’s time retail put itself out there. Where exactly? Well, anywhere your customers are. We call this shift — from pulling shoppers into the four walls of your store to meeting your customers on the apps, sites, and spaces they already frequent — shopping at the edge. We explored this new retail... Read More

Commerce, Retail

360 Perspectives: Solving Complex Customer Needs

Jan 14, 2020 By Jessica Bergmann

CTO Perspective: How Hamesh Chawla Took His Development Team From Product-Centric to Customer-Centric

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. Edelman Financial Engines (EFE) experienced something of a... Read More

CEO, Customer Experience

Jan 14, 2020 By DC Nguyen

How Unite Us Disrupts Healthcare and Connects People to the Services They Need

It’s a tale as old as time: A patient leaves a doctor’s office with a list of referrals to secure basic living necessities, like housing, food, transportation, or specialized healthcare services. “Try these places,” the referrer might say. “Good luck, and I hope you can figure it out to get what... Read More

CEO, Startups, Health Cloud, Healthcare & Life Sciences

Jan 13, 2020 By Cesar Castro

How to Make Employees Your Customer Community Superpower

As customer communities continue to evolve, companies are embracing the benefits they can bring beyond peer-to-peer support forums, such as product ideas and brand advocacy. When establishing a community as part of your digital customer service, it’s a given that you’ll hire staff dedicated to the... Read More

Customer Service, Community Cloud, Service Cloud, Service, Customer Experience

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Marketing

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Commerce

IT

Small Business

Salesforce.com

Customer 360 Transformation

The Importance
of Changing Mindsets

New Editorial Series

Introducing 360 Perspectives

Plan A Sales Kickoff

5 Things You'll Need

Retail Trends

Engage Shoppers at the Edge

Make Change: What Does the Future of Work Look Like?

The Top Email Nurture Journeys Every SMB Marketer Should Build

Disrupt or Be Disrupted: 4 Ways Providers Can Improve Patient Engagement

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

How Empowering Employees With Technology Can Deliver Back to the Community

Retail Trends: How to Engage Shoppers at the Edge

CTO Perspective: How Hamesh Chawla Took His Development Team From Product-Centric to Customer-Centric

How Unite Us Disrupts Healthcare and Connects People to the Services They Need

How to Make Employees Your Customer Community Superpower

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

Retail Predictions for 2020

Spring 2020 Release Sandbox Preview

3 Ways Every Marketer Should Think About Their Data

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Customer 360 Transformation

The Importance of Changing Mindsets

New Editorial Series

Introducing 360 Perspectives

Plan A Sales Kickoff

5 Things You'll Need

Retail Trends

Engage Shoppers at the Edge

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

Retail Predictions for 2020

Spring 2020 Release Sandbox Preview

3 Ways Every Marketer Should Think About Their Data

Americas

Europe, Middle East, and Africa

Asia Pacific

The Importance
of Changing Mindsets