How can the beauty industry respond when people are working from home and wearing facemasks in public? To adapt to the shift in consumer behavior, e.l.f. Cosmetics doubled down on its ecommerce and digital transformation efforts to stay deeply engaged with its base....
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As #ToiletPaperGate hit supermarkets — and our newsstands — Kimberly-Clark, parent company of Cottonelle, was in no danger of going out of business. But to really connect with customers, the team knew it had to do more. Here's what they did ...
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The adjustment to working remotely is difficult. So in true Trailblazer spirit, here are some tips for Admins and Developers to enable their users, maintain business continuity, and stay productive during this time...
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With many Americans remodeling their homes while sheltering in place, furniture manufacturer Kohler is discovering what its customers need — and delivering on those needs today. Find out how the cutting-edge brand is channeling its resources into meeting the challenges of the new world.
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Here are the career stories of three Salesforce Admins whose career journeys inspire us. These admins participated in the Essentials Advisors Program, which pairs them with Essentials customers to get real-world project experience
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If you’re in a company C-suite in today’s atmosphere, you know this “digital transformation” everyone is talking about is critical. But igniting this kind of change on your own is an entirely different story. But, now anyone can fast track the move to digital with the help of Customer 360 Guides ...
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There’s a lot of talk about resilience out there these days. Resilience is among the most essential leadership traits required to bounce back from crisis. It all begins with a crucial mindset shift followed by these two strategies...
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With a roiling pandemic as a backdrop, we’re tasked with imagining the post-apocalyptic future of retail. Here are some possible scenarios. ...
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