Lucky me: my job as a product marketer at Salesforce requires me to talk to customers constantly. I love hearing stories about career evolution — and in an emerging discipline like analytics, everyone seems to have taken an interesting path to become a data expert. However, recently I've noticed an...
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Implementing a digital transformation strategy is one of the most pressing challenges for business leaders today. Embarking on your digital transformation journey fundamentally shifts the way your organization operates, and if you tackle the transformation head-on, it can pay off immensely for...
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What goes up must come down, right? Not in sales. Teams are asked to reach aggressive goals. When they hit them, the reward is — wait for it — even higher goals in the next year. So, how can you escape Sir Isaac Newton’s law of gravity? You have to tap into an even greater force: the power to...
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It might be my eighth Dreamforce, but each year seems to bring more and more excitement to the experience. For example, I’ll sit next to someone I don’t know at a session and find tons in common. I’ll go to App Bash for the first time. I’ll meet up for happy hour with friends I haven't seen since...
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Retailers that win in today’s changing retail landscape have put aside what they think they know to listen to what shoppers actually want. Understanding this empowered, connected shopper’s wants and needs should be multifaceted — and that’s why we conducted new, multilayered research to get a true...
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This guest post is from Delta Air Lines — an official Dreamforce '18 sponsor and Salesforce customer.
With more than 170,000 attendees expected at Dreamforce ‘18, it’s important that everyone start the week feeling energized and well — especially if you are traveling to San Francisco from another...
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Earlier this year, my UX team was asked to redesign Dell EMC’s case management application on the Salesforce Lightning Platform. The application would help our 60,000+ service agents around the globe manage their casework across multiple channels (including chat, phone, social, and email) for our...
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So you’re headed to Dreamforce '18 next month. And whether it’s your first time or your tenth, there’s always something new to see or do every minute of Dreamforce. This year will be no exception.
Salesforce CPQ, especially, will be all over the campus with new activations to share the latest best...
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So, you've been waiting all year long for the biggest Salesforce event of the year, and it's finally only two months away. The only question left is: how will you make the most of your Dreamforce experience?
Over the last year, Salesforce has put a ton of resources into the continued acceleration...
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