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Accessibility: The Journey From Compliance to Belonging

Accessibility

A Journey to Belong

It's more than an equality issue — accessibility is good business.

6 Sales Promotion Tips for Marketing Success

Sales Promotions

Tips to Earn Customer Attention

It's time to get personal, but the devil's in the details.

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Reimagining the Patient Experience: What Healthcare Can Learn From Retail

Healthcare

Learn the Retail Playbook

Consumerism is here to stay, so make sure the patient experience is up to snuff.

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Jul 23, 2019 By Caroline Dooley

Tired of the Same Team Bonding Activities? Try These

Team bonding activities are an important part of life at work. They bring us closer to our colleagues in a fun and relaxing setting. Bonding activities build teams that are more productive, innovative, and inclusive. Salesforce research indicates that employees who feel a sense of belonging are... Read More

Corporate Culture, Equality, Salesforce Ohana

Jul 23, 2019 By Andy Peebler

Top Priorities for CIOs Considering a Move to Ecommerce

If you’ve made the decision to embrace ecommerce, smart move. Digital commerce can significantly improve sales, loyalty, and revenue as B2B buyers continue to demand seamless B2C-like buying experiences online. In fact, one study found that 83% of B2B buyers will pay more to purchase with... Read More

B2B Commerce, Best Practices, Commerce, Commerce Cloud

Jul 23, 2019 By Tiffany Tooley

4 Ways Manufacturing Marketers Drive Innovation

In manufacturing, like in most industries today, delivering exceptional and innovative customer experiences is the key to success. After all, 89% of B2B customers say the experience a company provides is as important as its products and services. A growing number of manufacturing marketers... Read More

B2B Marketing, Marketing, Marketing Cloud, Manufacturing

Jul 22, 2019 By Ron Pereira

How Salesforce Customer 360 Enables Integrated Experiences

“How do you create integrated customer experiences?” Salesforce SVP of Product Management Patrick Stokes asked the audience this at Connections ‘19, kicking off a discussion highlighting how consumers are demanding continuous experiences with brands, regardless of the touchpoint. Those can include... Read More

Commerce, Marketing, Data Management, Cross-Channel Marketing, CRM, Service

Jul 22, 2019 By Marta Lawrence

7 Ways Financial Services Marketers Can Lead Digital Transformation

“Marketers need to stop thinking of themselves as ‘just marketers.’ You are now an IT department, a service organization. You are enterprise-wide,” said Lisa Nicholas, president of DBS, a Texas-based credit union service organization (CUSO) affiliated with the Credit Union of Texas. Nicholas is... Read More

Financial Services, Marketing, Marketing Cloud

Jul 22, 2019 By Shannon Duffy

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Multi-Experience Development Platforms

We are excited to share that Salesforce has been recognized as a Leader in Gartner's first-ever Multi-Experience Development Platform Magic Quadrant! Why is multi-experience development a strategic priority for IT and business decision-makers? The way people live and work is becoming more... Read More

Apps, IT, Platform, News

Jul 21, 2019 By Muriel Molloy

How I Went From Service Manager to Salesforce Evangelist

As part of our three-part #AdminMasterSeries, we caught up with Salesforce Super User Claus Pedersen to learn how he improved sales’ processes and became a CRM boss. During our conversation, we discussed stakeholder engagement, Trailhead, and how Accelerators kicked off his Salesforce adventure. ... Read More

Careers, Customer Service, High Tech, Trailblazer Story

Illustration of Astro and Einstein with iPhones

Jul 20, 2019 By Heike Young

25 of the Best Social Media Campaigns

In 2019, checking social media is as routine as eating breakfast. Social channels like Facebook, Instagram, and YouTube earn internet users’ attention for about 45 minutes per day, according to one study. Of course, all that time spent on social media means that brands increasingly want to use... Read More

Marketing, Social Media, Social Media Marketing

Jul 19, 2019 By Mihir Panchal

How to Leverage “Order on Behalf Of” (OOBO) Using Commerce and Service Clouds

Did you know that 84% of customers say that the experience a brand provides is just as important as its products? (That’s up from 80% in last year’s survey.) However, 51% say that companies fall short of their expectations. Customer service is a big part of a customer’s perception of a brand, and... Read More

Commerce, Commerce Cloud, Customer Service, Customer Success, Service Cloud

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Use AI, Grow Revenue

Accessibility

A Journey to Belong

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Learn the Retail Playbook

Tired of the Same Team Bonding Activities? Try These

Top Priorities for CIOs Considering a Move to Ecommerce

4 Ways Manufacturing Marketers Drive Innovation

How Salesforce Customer 360 Enables Integrated Experiences

7 Ways Financial Services Marketers Can Lead Digital Transformation

Salesforce Is Named a Leader in the 2019 Gartner Magic Quadrant for Multi-Experience Development Platforms

How I Went From Service Manager to Salesforce Evangelist

25 of the Best Social Media Campaigns

How to Leverage “Order on Behalf Of” (OOBO) Using Commerce and Service Clouds

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