Customer 360 Transformation

The Importance
of Changing Mindsets

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Introducing 360 Perspectives, a Series on How to Connect Silos and Put the Customer at the Center of Your Business

New Editorial Series

Introducing 360 Perspectives

Catch weekly coverage of customer-first businesses.

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

Plan A Sales Kickoff

5 Things You'll Need

These meetings are an incredible tool.

Discover why

Retail Trends: How to Engage Shoppers at the Edge

Retail Trends

Engage Shoppers at the Edge

And, set yourself up for success this decade.

Learn how

Jan 21, 2020 By Katherine von Jan

360 Perspective: How to Design Customer-Centric Business Processes

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. Your business processes are your company’s habits —... Read More

CEO, Customer Engagement, Customer Experience, Best Practices

Jan 21, 2020 By Gary Brandeleer

4 Ways to Drive Customer Engagement With Connected Field Service

Every customer has felt the pain of scheduling a field service appointment: you’re put on hold, slotted into next week’s schedule, and told someone will come between 8 a.m. and 6 p.m. In short, you’re subject to the inefficiencies of a reactive model in field service management. Why can’t customers... Read More

Customer Service, Customer Experience, Digital Transformation, Service, Service Cloud

Jan 20, 2020 By Ruthie Miller

How to Develop a Sustainability Plan For Your SMB

Sustainability is always on our minds here at Salesforce — but what about the rest of our community? Recently Salesforce Research surveyed 1,300+ Dreamforce attendees to find out. We learned that employees of small and medium businesses (SMBs) feel strongly about their employers' sustainability... Read More

Small Business, Startups, Sustainability

Jan 18, 2020 By Gary Brandeleer

How to Improve Field Service Scheduling and Planning

For decades, whiteboards were one of the most useful tools in field service scheduling and planning. Dispatchers manually mapped schedules based on input from staffing managers and identified an available field worker with little-to-no-visibility into the full mobile workforce. Unfortunately, this... Read More

Customer Service, Service Cloud, Customer Experience, Mobile, Omni-channel

Jan 17, 2020 By Matt Jaffe

Make Change: What Does the Future of Work Look Like?

The future of work is coming — and it will change the business world as we know it. But what does the future of work hold? How can we prepare for it? And beyond that, how can we succeed and thrive in it? Now, in the newest installment of Salesforce’s Make Change series, hear from 18 C-suite leaders... Read More

CEO, Careers, Leadership

Jan 17, 2020 By Keara Cho

The Top Email Nurture Journeys Every SMB Marketer Should Build

Ever build 20 email marketing campaigns to find out only one works? The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be... Read More

Best Practices, Email Marketing, Small Business

Jan 16, 2020 By Erik Wagner

Disrupt or Be Disrupted: 4 Ways Providers Can Improve Patient Engagement

When a patient is hurt or sick, they simply want to get better. But there are many steps in between — make an appointment, fill out forms, see a doctor, get a prescription or referral — that the path to wellbeing often becomes burdensome. To add insult to injury (no pun intended), there’s always... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences

Jan 15, 2020 By Lynne Zaledonis

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

I’ve been attending enterprise sales kickoffs (SKOs) for 20 years. Along the way, I’ve learned these meetings can be an incredible tool – or they can fall incredibly flat in engaging and inspiring sales reps. Sales leaders, you know what I’m talking about: those kickoffs that feel like a wall of... Read More

Best Practices, Sales, Sales Cloud

Jan 15, 2020 By Casey Coleman

How Empowering Employees With Technology Can Deliver Back to the Community

With industries around the globe raising the bar on innovations that drive personalized experiences, many government organizations also feel pressure to deliver better customer service in order to maintain public trust and credibility. As a result, they are seeking ways to leverage disruptive... Read More

Customer Experience, Digital Transformation, Industry Report

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State of the Connected Customer

Sales

Marketing

Customer Service

Commerce

IT

Small Business

Salesforce.com

Customer 360 Transformation

The Importance
of Changing Mindsets

New Editorial Series

Introducing 360 Perspectives

Plan A Sales Kickoff

5 Things You'll Need

Retail Trends

Engage Shoppers at the Edge

360 Perspective: How to Design Customer-Centric Business Processes

4 Ways to Drive Customer Engagement With Connected Field Service

How to Develop a Sustainability Plan For Your SMB

How to Improve Field Service Scheduling and Planning

Make Change: What Does the Future of Work Look Like?

The Top Email Nurture Journeys Every SMB Marketer Should Build

Disrupt or Be Disrupted: 4 Ways Providers Can Improve Patient Engagement

How to Plan the Ultimate Sales Kickoff: 5 Things You Need

How Empowering Employees With Technology Can Deliver Back to the Community

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

Retail Predictions for 2020

Spring 2020 Release Sandbox Preview

3 Ways Every Marketer Should Think About Their Data

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Customer 360 Transformation

The Importance of Changing Mindsets

New Editorial Series

Introducing 360 Perspectives

Plan A Sales Kickoff

5 Things You'll Need

Retail Trends

Engage Shoppers at the Edge

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

Retail Predictions for 2020

Spring 2020 Release Sandbox Preview

3 Ways Every Marketer Should Think About Their Data

Americas

Europe, Middle East, and Africa

Asia Pacific

The Importance
of Changing Mindsets