Register for Dreamforce 2026: Three days that transform every part of your business
Join us in San Francisco September 15–17, or stream live on Salesforce+.
Debating whether Dreamforce 2026 is worth the trip? Or maybe you need a quick overview to share with your team. Either way, we’ve got you covered with answers to the most common questions so you can decide why Dreamforce is the right event for you.
Everything you need to know about Dreamforce 2026
When is it?
Dreamforce takes place September 15–17, 2026, at the Moscone Center in San Francisco. The full schedule extends across three days with 1,600+ expert-led sessions, 50+ visionary and product keynotes, 150+ hands-on trainings, 240+ roundtables to connect with your peers, one unforgettable Dreamfest concert, and countless immersive experiences throughout the city.
Where is it?
Dreamforce takes over downtown San Francisco, bringing together tens of thousands of Trailblazers from around the world. The Moscone Center is the heart of it all, packed with expert-led learning, the latest product demos, hands-on trainings and more.
What is Dreamforce?
Dreamforce is where every business becomes an Agentic Enterprise. The only place where the world’s brightest minds and the most advanced agents come together to show what’s actually possible through inspiring real-world use cases, immersive hands-on experiences, and the boldest product launches in the industry.
Who is Dreamforce for?
The short answer: everyone. Dreamforce is designed for every role, every industry, and every stage of your career. You’ll find:
- Role-based sessions for sales, marketing, service, commerce, IT, development, architecture, and partners.
- Industry-specific sessions for financial services, health care and life sciences, technology, retail, manufacturing, automotive, consumer goods, and more.
- Sessions for every stage of your career, from beginners building new skills and subject matter experts, to global executives driving strategy at scale.
Wherever you are in your journey, you’ll find experiences built for you.
What can I expect?
Dreamforce 2026 is where every part of your business can be transformed. Experience firsthand how the #1 Agentic CRM brings together people, agents, apps, and data on one integrated, trusted platform to drive growth, productivity, and customer success, and leave with the insights and strategies to bring those innovations back to your own organization. You’ll experience:
- 1,600+ sessions, workshops, and trainings filled with practical skills and real-world takeaways.
- Hear how leading companies are reimagining business with Slack, Agentforce, Data 360, Tableau, Customer 360, Headless 360, and more, and walk away with strategies you can apply right away.
- Hundreds of global icons, AI visionaries, and the sharpest minds across every industry. All on one stage. And we’re adding more to the lineup regularly.
- Connect with thousands of Trailblazers, product experts, customers, and partners to exchange ideas, solve real business challenges, and build relationships that last long after Dreamforce.
- An inspiring keynote from Salesforce CEO, Chair, and Co-Founder Marc Benioff, featuring the defining innovations and breakthrough ideas that set the direction for the entire industry.
And the impact* doesn’t stop when the event ends. Here’s what past attendees have said:
- 94% discovered new ways to connect with customers and accelerate business growth.
- 91% said Dreamforce was worth the investment.
- 94% gained practical insights that increased efficiency and will save them time.
- 93% said Dreamforce helped drive business growth.
You’ll leave with practical ideas, valuable connections, and a playbook you can put to work immediately.
What if I can’t attend in person?
You can still experience it on Salesforce+, completely free.
Get your virtual front-row seat to Dreamforce 2026 to watch keynotes and product announcements as they happen live. Then, explore exclusive sessions designed to help you learn and reimagine what’s possible. With Salesforce+, you’ll get:
- 72-hours of programming broadcast globally.
- 400+ inspiring sessions live and on-demand.
- Stream all the breakthrough product launches.
- Exclusive interviews with product and industry leaders.
- Behind-the-scenes moments you won’t find anywhere else.
Whether you’re joining virtually or in person, registering for Salesforce+ ensures you have access to all the content during Dreamforce and can share it with your team after the event ends.
How do I register?
Register online today. If you’re planning to attend in San Francisco, registering early helps secure your favorite sessions, book preferred hotels, and take advantage of current pricing before rates increase.
Pro Tip: Share your Dreamforce experience on social using #DF26 and join the global conversation.
We can’t wait to see you at Dreamforce.
Don’t wait, seats are filling fast, and this is the moment the entire industry has been waiting for.
Register today and we’ll see you in San Francisco.
*Percentages reflect respondents who selected “Agree” or “Strongly Agree” on a seven-point agreement scale. Neutral responses (“Neither agree nor disagree”) were excluded from the calculation. Based on responses from 1,142 prior event attendees to the FY27 Event Attendee Survey conducted in February 2026.
