Living Our Values: Your Guide to Dreamforce 2026

What do a science icon, an Emmy-winning actor, and a wish-granting AI agent have in common? They’re all heading to Dreamforce 2026 to prove one simple truth: technology is only as good as the values behind it.

This year at Dreamforce, our annual gathering of thought leaders, partners, and Trailblazers from around the world, that mission takes on new urgency. As agentic AI reshapes our daily lives, we’re turning bold ideas into real-world solutions: ones built on trust, and designed to benefit not just our customers and partners, but our communities and our planet too.

Check out some of our Dreamforce highlights below, aligned with Salesforce’s core values:

1. Trust
2. Customer Success
3. Innovation
4. Equality
5. Sustainability

1. Trust

Trust is Salesforce’s #1 value, and in the age of agentic AI, it’s more important than ever. In the Dreamforce Campground and online, explore our Trust Map, bringing Salesforce’s AI guardrails to life. This year’s sessions dig into human and agent collaboration:

• TIME100: Manage the Machine: The Human Veto — Every agentic system needs an override. Paula Goldman and Paul Colligan discuss the human veto, the judgment calls no AI gets to make, and why that power can’t be automated.
• Build & Deploy Trusted Agents: Risk Evaluation & Testing — Learn practical approaches for identifying, evaluating, and testing AI agent risks before and after deployment, and how to operationalize trust through continuous testing, monitoring, and governance.
• Five Steps to Building Trusted AI Agents — Building trusted and secure agents requires balancing innovation with compliance. Walk away with a practical framework for delivering AI while meeting governance and security requirements.
• AI that Advances Human Rights — Trust isn’t a limit on AI, it’s the accelerant. A look at how strong governance turns human rights and public trust into the sharpest competitive edge in AI.
• Agents of Inclusion: Accessibility in the Age of AI — This expert panel explores how leading enterprises move beyond compliance to build an AI-driven future where accessibility is the default, augmenting rather than replacing human expertise.

Be sure to add the full trusted AI trail map to your agenda if you’re attending Dreamforce in person.

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2. Customer Success

Our customers’ success is our success — and this year we’re showing what it looks like to scale the agentic enterprise, together:

• Dreamforce Main Keynote 2026 — Join Salesforce Chair and CEO Marc Benioff, along with special guests, to explore what it means to become an Agentic Enterprise, where humans, agents, and platforms together promote customer success.
• Salesforce on Salesforce: Scaling the Agentic Enterprise — We built the Agentic Enterprise, and now we’re scaling it. Joe Inzerillo and the leaders who’ve lived it share what broke, what we’re seeing today, and the Customer Zero empowerment we’re handing you.
• Nonprofit Keynote: Maximize Impact as an Agentic Nonprofit — Join leading nonprofits to learn how to maximize impact with our purpose-built solutions and agents.
• Education Keynote: Becoming an Agentic Institution — Connect your campus in a whole new way. Discover how trusted data powers agentic service, creating next-gen student, staff, and institutional experiences.

Plus, check out our community meetups: 

• Meetup: Nonprofit Community — Join your fellow nonprofits for networking, swapping best practices, and time for connection.
• Meetup: Higher Ed Community — Connect with higher education peers, ask veteran users your toughest platform questions, and leave with practical ideas for Education Cloud, Data 360, Slack, and more.

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3. Innovation

We spark change with innovation — helping businesses, people, communities, and our planet thrive:

• Sheryl Lee Ralph: Real Talk on Public Schools & AI — AI is reaching classrooms faster than resources are. Abbott Elementary star Sheryl Lee Ralph and San Francisco Unified School District Superintendent Dr. Maria Su discuss the reality of high-tech tools in public schools and what it really takes to keep up.
• Dreampitch: Where Impact Wins — Dreampitch celebrates visionary leaders who measure success in impact, not valuations. Discover startups, vote, and watch the live final pitch crown a winner. Sponsored by Deloitte Digital.
• How YMCA Is Saving Thousands of Staff Hours with Agentforce — 400,000 members. 24/7 support. Multiple languages. See how YMCA of San Diego is using Agentforce to instantly scale member support without adding staff.
• Meet the Agentic Fairy Godmother: Granting Wishes at Scale — How do you scale wish granting without losing the magic? The answer is an agent. Make-A-Wish UK’s COO explores how an Agentforce-powered Wish Matching Agent is transforming the way wishes are granted.
• Reimagining Nonprofit Operations with the Right Ecosystem — Discover how a multicloud ecosystem with agentic AI and self-service portals drives true digital transformation and stakeholder engagement to reimagine nonprofit operations.

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4. Equality

Equality means ensuring every person is valued, treated with dignity, and has the opportunity to thrive:

• Equality Keynote with Sterling K. Brown — Actor Sterling K. Brown joins SVP and Chief Equality and Engagement Officer Alexandra Siegel to explore how empathy, inclusion, and trust shape better AI.
• Terry & Rebecca King-Crews: Navigating Disability & Access — A candid conversation on navigating disability, disclosure in the spotlight, turning lived experiences into advocacy, and breaking down barriers to make workplace accessibility truly foundational.
• Agents for Good Hackathon — See the future of headless innovation. Live finalists pitch real Agentforce agents solving social good challenges. Get inspired, get ideas, then vote for your favorite.
• Slack as an Accessibility Tool: Our Customer Zero Story — Discover how Salesforce employees shaped Slack into a vital accessibility and assistive technology, from Huddle captions to neurodiversity, that supports authentic, inclusive storytelling.
• Salesforce Military Meet Up — Calling all veterans, military spouses, and allies. Come together to network, learn about opportunities to support the community, and discuss what’s on the roadmap for the program.

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5. Sustainability

Building AI responsibly means building it sustainably, too:

• Bill Nye and One New Zealand: The Energy Behind Intelligence — Building bigger AI isn’t the win. Running it smarter is. Bill Nye and One New Zealand’s Nicky Preston explore why sustainable AI is a competitive edge.
• Agents for the Earth: Scaling Sustainability with AI — What does AI-powered sustainability look like in the field? Rare and Courageous Land share how Agentforce is scaling their missions — from regenerative farming to reforestation.
• How Salesforce Uses Agentforce and Slackbot for Impact — Salesforce’s Impact team shares live demos and three real stories of augmenting capacity with Agentforce and Slackbot: Slack-first grantmaking, automated due diligence, and sustainability disclosure governance.
• Managing Large-Scale Sustainability and the Net Zero Roadmap — See how Salesforce runs net zero for suppliers, carbon markets, climate pledge, and AI workflows on Salesforce. Plus, get an exclusive look at the product roadmap.
• Your AI Habits Have a Carbon Footprint — AI doesn’t run for free: every query relies on energy. Salesforce experts unpack potential costs and share the guidance they use to understand and reduce AI’s environmental impact.

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Amplify your impact at Dreamforce and beyond

We hope attending these sessions will leave you inspired about the impact you can make. If you’re looking for additional ways to get involved, we’ve got you covered! From hands-on volunteer activities to global impact movements, there are a number of ways to get involved.

• Dreamforce Gives: Join us on Howard Street to support the future of education through live student mentorship sessions and engaging giving back experiences for our local schools. You can learn more about our philanthropy work at salesforce.com/donate.
• Pledge 1%: Salesforce is a founding partner and champion of this initiative, which encourages companies of all sizes to donate 1% of their employee time, product, profit, and/or equity to give back to the community. Learn how to get involved here.
• Forest Future Alliance: Salesforce is helping fund the conservation, restoration, and growth of 100M trees by 2030 in partnership with the Forest Future Alliance. Take action for our forests today.

Dreamforce is a great opportunity to learn how your business can become a platform for change, meet industry professionals, and give back. Register and start building your agenda today.